Well how about this? Most people probably don’t pay attention here because I have the ads so low, but over there to the left a bit lower I have my book Embrace The Lead and my cd set Keys To Leadership.
If you’ve noticed those there before you’re probably seeing something different than you have in the past. I have new logos for each, courtesy of a reader and friend named Vernessa Taylor of CoachNotes Blog. As part of her “just being nice” process for the end of the year she contacted me and asked if I would mind if she created some logo images for me for those two items. Understanding that my creative mind doesn’t work that way, I immediately accepted, and these were some of the designs she came up with, which I’m running with.
Of course I loved them all, including the image I’ve put onto this post, but the thing I really love about the one I’m keeping permanently on the left for the book is that shadow reflecting thing; man, I couldn’t have done anything like that in a million years.
This is my way of thanking Vernessa and bringing her to your attention. It also shows that there are a lot of nice people online. If you like reading some of the things I talk about here you’ll love reading her blog as well, as she talks about some of the same things. Thanks Vernessa; the best to you!
This is the first of products I’ve created that I’m going to talk about this week. In this case, I’ve written about it on this blog before. Advertising is going to be a little different from the norm. I’m going to give links to the main sales page, and if I’ve written about it here before I’m going to link to that as well. But in general I’m going to tell the story of what got me to create the product instead of doing the hard sell here. Anything to stand apart from the crowd.
The name of my first book is Embrace The Lead. That wasn’t the original name. The story of this book actually starts in 1998. The hospital I was working at had merged with another hospital, then become part of a larger hospital system. Then the powers that be decided to bring all management level people together for a big retreat. They gave us tools which were supposed to help all of us come together at one; didn’t work, and that was the first time I thought about putting together my own theories of management and leadership.
Then in 1999, a strange thing happened. My hospital decided to set up leadership classes, and hired a guy who I was less than impressed with. He took a major dislike to me on the very first day, and trust me, if you didn’t like me, you were going to have problems with everyone else at time. Over the course of 8 weeks we clashed because I thought his material was great, but his theories were stupid. That and he had this way of talking down to everyone.
The ninth week he actually threw me out of class. It was within 30 minutes, and I have no idea what I did, but he decided to “dismiss” me. The powers that be kept telling me not to take anything he’d been saying to me personally, but it’s kind of hard when he kept messing with me, and when he threw me out, it definitely was personal.
Then a funny thing happened. At the end of that particular class he decided to ask what they thought about how he handled throwing me out of class. They took that as permission to tell him what they thought, and for the first time in all those weeks people let him have it. I had been the only one not putting up with things, but finally they let loose. They told him how bad he’d been treating me, how bad he was, and many other things. I got wind of it later on, actually feeling happy beforehand because I didn’t have to go back.
Once word got out, he knew he was in trouble, and I knew he was in trouble as well. Upper management put the last couple of classes on hold, and suddenly this guy was blowing up my phone; I knew it because of the caller ID. And I wouldn’t pick it up; I didn’t want to talk to him. I wanted him to squirm. I wanted him to come to me. But he’d been banned, so he couldn’t come to me.
I talked to one of my friends about it all eventually, and he told me I deserved to talk to the guy and set him straight. So one day I did pick up the phone. He apologized, then asked my opinion on where things went wrong. That was my invitation, so I spent the next 90 minutes telling him pretty much how stupid he was and how he’d messed up. I wasn’t that harsh, as I never am directly, but in general I told him that he hadn’t taken any time to understand his audience, nor any time to figure out just what I actually meant to all of those people. And he’d also missed that his behavior made him look racist; none of those people were putting up with that, as I wasn’t either.
At the end of all that he thanked me, then said I knew as much, if not more, about management and leadership than him and that I should write a book. And that was confirmation number two.
Number three… I started the book in July 2001 with an outline, then started actually writing. And then, September 11th… you know what happened. It bothered me for a long time, so I didn’t touch the book for 2 months. Then we learned my dad had lung cancer, and suddenly I knew I wanted to finish the book so he’d have a chance to read it. I did get it finished, but unfortunately he only got to read the first 60 pages or so before his mind just wasn’t there anymore. But he told me he liked what I’d written; I’ve carried that with me all these years.
And there you have it. Embrace The Lead is a book on leadership and management, yet I tried to write it in a conversational style. Of all things, Ken Blanchard, author of One Minute Manager, read it and critiqued it. He said it sounded like I was giving a seminar; it wasn’t meant as a compliment, but I took it that way because that’s how I meant it to be. If you follow the link back to the sales page, you’ll see that I have a cross section of people who read it, and all seemed to enjoy it. And I sell it as a softcover book and as an ebook, so two different prices; I’ll even sign the softcover book. And I even talked about how I self published my book on this blog.
It’s not pretty, but it’s my book, and I talked about how I published it. And now I’m done. Embrace The Lead; take a look at it, because you might know someone who’s a bad manager that could use it. 😉 No ad since the book is there on the left side; actually for all of these posts it makes no sense advertising something else at the bottom, so you won’t see it on the second day’s post this week.
You know, I’ve mentioned often enough that I have products that I’ve created. Most of them are regarding management and leadership, but still, they’re products I’ve created.
The funny thing is that whenever I’ve talked about my own products, what usually happens is that I hear crickets in 3-part harmony. It’s as if I’m okay to talk to if I’m talking about what’s going on in my life or talking about blogging or something else that fascinates me, but when I start talking about things I’ve created I’m suddenly an insurance salesman.
The last time I wrote a full post about all the products I’d created at the time, I only had one comment, that from my buddy John, and he asked why I thought people didn’t comment; heck if I know. That was on this post in 2009 called Creating Your Own Products; Let Me Talk About Mine. Before that, I had written a post on my book Embrace The Lead, which got 9 comments, my CD series Embrace the Lead, which got 10 comments, and my ebook Using Your Website as a Marketing Tool, which got zero comments; ouch! Oh yeah, on those other two, realize that half the comments were mine responding to the few comments I received.
Actually, some of this might be my fault. I don’t promote myself nearly enough. It’s a part of what I talk about often enough here, promotions, influence, and marketing, and I have these things that I’ve created and not talked about all that often. That’s just a shame. I’m lucky to have made some sales here and there, but it’s certainly not because I’ve promoted enough.
So, next week, which is Thanksgiving holiday week in the United States (since I have a lot of visitors from elsewhere), I’ll be having two posts a day. The morning post will be a regular post. The evening post will highlight one of my products. Some will be a second round obviously, but I’ll introduce the rest of my products as well. Will I make any sales? Probably not. But I will drive some publicity to my products, and by extension to my businesses, and after all, sometimes that’s what it’s all about.
Of course, if you want to get a jump on three of my products by visiting those links showing my products, I won’t be depressed one bit. 🙂
Because I wrote it; yup, I’m a published author. Of course, I’ve mentioned it briefly in the past, especially when I wrote a post on how to publish a book. It’s self published, but I have an ISBN number, which means I’m considered as much of a publisher as the big boys, and thus I could sell my book on Amazon or Barnes & Noble if I so chose to.
Let me talk a little bit about my book. It’s a book on leadership and management, and in it I discuss the state of business, employees, and management in today’s working environment.
Let’s face the fact that no one is buying the old story about your place of employment being a “family” anymore. The challenges for employers thus has gotten tougher. It was always relatively tough to begin with, because one thing companies almost never invest in is leadership and management training for their managers and supervisors.
Everyone has reported to someone without the skills for the role, even if they had supreme skills to do the task at hand. In today’s world, bad managers have it even harder because today’s employees aren’t going to stick around in fear of not being able to get another job. Even now, in a bad economy, most employees will look for something else and be gone in a heartbreak because they know they can’t trust companies anymore. Without managers who are also good leaders, there’s nothing encouraging them to stay.
In the book I talk about today’s employees; why managers may be like they are; give a breakdown on different employee types; and discuss tips on criteria for becoming a good manager. For anyone who is in a leadership position at their company, or for anyone who’s thinking about it, this book is for you, from someone who’s been there. Did I happen to mention before that I also do leadership and management training, as well as executive coaching? Why yes, in my post on About pages, which was one of my most popular posts at one time.
If you’re interested in learning more about my book Embrace The Lead – Strategies for Management in the 21st Century, click on the link to see more, including testimonials. I also sell it in two versions; the ebook, and the soft cover, which, if you ask me nicely, I’ll even autograph for you when I send it to you. Now, how many other folks are you going to be reading today who’ve written a full book, and not just an ebook? 🙂