Beyond Blogging
Posted by Mitch Mitchell on Dec 21, 2009
Okay, this is definitely something different for me, but different times call for different actions.
I’m on the ground floor of helping to market a brand new product; a J-V (joint venture) if you will. The product is called Beyond Blogging, and it’s a book that has interviews with some of the top money making bloggers of our time.
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Now, here’s the thing. The book isn’t available until December 28th. Going to the links now gives you a chance to download a sypnosis of the book, which is pretty good. How do I know? Y’all know me. I’ve said that, except for some of my CJ banner ads, I’m not endorsing anything I haven’t seen. And one of the authors, Mike Cliff Jones, has given me a copy of the book to review up front so I can tell y’all about it. And you know it’s going to be in my words. Sure, they’ve created their own copy, but it’s not my style to use someone else’s words instead of my own on my blog. Nope; ain’t gonna happen. So, here’s a legitimate review; gotta love it!
The book is actually a compilation put together by two authors. One I’ve already mentioned; the other is Nathan Hangen. And this is a book; more than 160 pages worth of very good stuff. They’ve talked to some impressive names if you know anything about big time bloggers.
For instance, we have Gary Vaynerchuk, someone our friend Sire just found out about and had written that post about him, so he’s a big deal.
You’ve got Chris Brogan, who many people know as not only a big A-list blogger but an expert on social media as well. Chris also has a couple of books out there that some of you have seen.
You’ve got David Risley, someone who just came to our attention through an infamous post, once again, on Sire’s site (man, two mentions in my sales letter; is this guy living the life of Riley or what?). I have to admit that after reading his story and his bonafides in the book that I have a lot more respect for his accomplishments.
Of all things, they even got John Chow to sit down with them and discuss how he made his money online. For those of you who scoff at this guy, trust me, you need to pick up a couple of tips from him and how he’s done it, because this is a guy who really didn’t need money from the internet to be considered successful, and he did it anyway.
And there are a lot of other people inBeyond Blogging, for a total of 15 profiles. They all have a bit about their background, they get to tell their stories of success and failure, and how they see blogging and making money will go in the future. I have to say it’s a very good read, and I’m proud to have had the opportunity to not only read it, but to be an affiliate for it. And y’all get to let me see just what kind of marketer I can be, because I’m going to be following their time schedules in marketing this book, which means this isn’t the last post you’ll see on the book.
So, here’s what I’d love you to do for me now. Click on either the Beyond Blogging book, the link in the book name above, or the banner ad below. Go to the website and download the free pdf so you can see more of what the book is about in someone else’s words. There’s might be flashier than mine, but hey, it’s me! Anyway, go there, check it out, then stay tuned as I work with them for the hopefully successful launch on December 28th. I’ll also be adding the book to my sidebar to remind you of it, because I’ll be marketing it long after the launch. I think this book is quality stuff, and I know most of you will also. Have I ever lead any of you down the wrong path? And who among us hasn’t talked about wanting to make more money by blogging?
By the way, notice one very interesting thing, something I actually tried to do but couldn’t do because the domain name was always taken. Every one of the folks above has their own website in their own name. Something to think about, especially where this book is concerned. That’s the only hint you’re getting from me! 
The Launch For My New Ebook Is Closer
Posted by Mitch Mitchell on Apr 18, 2008
The last post talked about my new ebook, Using Your Website As A Marketing Tool. I’m now sending out the second letter, and I’ve added a little twist to the copy on the site, kind of a giveaway of service. If that doesn’t get more people to stop by, then I don’t know what will.
To be fair, the page has received a lot of hits, for which I’m grateful. But I want more, just like any other marketer. The initial week of the sale will show the price of the ebook very favorably; it will go up some after that.
I hope you take a quick look, and refer others; what can it hurt?
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Using Your Website As A Marketing Tool
Posted by Mitch Mitchell on Apr 16, 2008
I’ve written a new ebook titled Using Your Website As A Marketing Tool. Going to that page will allow you to put your name on a mailing list for the launch, which will be on Monday. Who’s the book for? Well, check out the page!
Actually, what I’m doing is known as a product launch sequence. You set up the first page, and then you try to build the interest after that. You also send out a series of letters, trying to build up momentum. If you’re lucky, you’ll be able to make some kind of offer on the back end that will help encourage sales in some fashion.
In the book “Multiple Streams of Internet Income” by Robert G. Allen, he demonstrates the process by showing how, in his first letter, he mentioned the book he was marketing and telling some things about his background. In the next letter, he changed things up by making an offer for a lucky winner to get something special from him, with a few other prizes for runner’s up. In the third letter he set up a survey where he asked the people on his mailing list some questions to keep them engaged, then reinforced it in his fourth letter.
Letter five was launch day, and of course he made a lot of money. Well, I’m not going five letters, and though I’d like to make a nice bit of change, I’m no Robert Allen at this point of my career. Still, I figure I’ll do the launch tactic, and we’ll see where it goes.
In any case, please check out the link for the book, and pass it around to anyone you think might be interested. Thanks; happy marketing.
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