The Gurus Don’t Know It All

This is an updated post from many years ago. It’s still a legitimate topic and I’ve updated it a bit. So yes, there are some old comments on it, but the updates I’ve made have freshened it up a bit; at least that’s my story. 🙂

me-in-orange
Not a guru…
but know some things…

In the years that I’ve been on Twitter I’ve had the opportunity to talk to a few of the top internet marketers in the world. I’ve read their blog posts, seen some of their videos, and even caught an occasional podcast or two. I think it’s a good thing to have the opportunity to cull from a vast amount of sources who’ve found a way to make a great living via their online presence. I’ve learned a few things from some of them, and I hope that some of those lessons I’ve learned will work very well later on… because they haven’t yet.
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I Almost Didn’t Get A Comment; This Is What I Did About It…

Last week I did something very different from my norm. I didn’t write a new blog post on this blog or my business blog… or any of my other blogs. I wrote one for my accountant’s blog, but that’s about it. That in and of itself isn’t much of a surprise, because I’ve done that before. What’s different is the reason I didn’t write anything.


I got to the end of last week, ready to write a new blog post… when I realized that I hadn’t received a single comment on the previous post. That’s pretty rare; I usually get at least one comment on everything. The last time I hadn’t gotten a comment on a post was the summer of 2015, and that’s because I wrote some specific marketing articles that I removed a few weeks later. The last time I wrote an article that didn’t get any comments… May 25, 2010!
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Being In Control Of Your Content

Over the course of the last couple of months, YouTube has done something incredible… not in a good way. They’ve taken the time to go through the 332 videos I have on one of my YouTube channels and decided that 12 of them aren’t suitable for advertising.

content ownership
own the car, not the tree

For those who aren’t initiated to the process, if you have a Google Adsense account (Google owns YouTube), you can decide to monetize your videos and allow an ad to show up in different ways but in the same format you’re used to seeing on some websites or blogs you visit. All one has to do is click on a tab called Monetize and then put a check mark in a box and save; that’s all it takes.
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7 Evergreen Content Writing Lessons Learned From The Harry Potter Series

Anyone who knows me will tell you that I’m a major Harry Potter fan. I may not be the demographic J. K. Rowling was aiming for but she got me anyway. 🙂


This year we’ve been celebrating the 20th anniversary of the first book that came out, Harry Potter and the Sorcerer’s Stone (although in England it was called the Philosopher’s Stone). There’s been tons of stories about the books, the movies, the characters, the fandom beliefs and I’ve loved every bit of it, especially an article titled 194 Thoughts I Had While Watching The ‘Harry Potter’ Franchise For The First Time and Dobby The House-Elf Still Brings Generosity To The ‘Harry Potter’ Universe And Beyond.
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Creative Content Marketing

First, today is my 12th wedding anniversary, so I give my wife a shout out for that, even though she never reads this blog. Oh well,…

Second, I came across this blog post on Copyblogger via someone on Twitter. It’s called 49 Creative Ways You Can Profit From Content Marketing, and I found it interesting enough that I wanted to comment on it here. Hey, that’s one way to find ideas for blog posts, right?

bmg3

I tried to figure out how to write about this one without copying any of the things on that site, but I also didn’t want to go through 49 different points and answer each one specifically. So, I thought I’d just pick and choose which ones I thought were the most interesting to comment on; I hope you go to the post and read the entire thing for yourself afterwards, though.

Point #3 is interesting: “Write a special report or white paper that addresses a thorny problem in an interesting way.” It slightly touches on my post about writing for others in that it still means you have to come up with an idea on what to write about, and then decide if you can put together enough words to reach your objective. White papers are interesting because they have no real length that they have to be, but it seems that most of them are at least more than four pages, so you’re not just tossing a few paragraphs together and moving on with business. Still, it’s a pretty good idea if you can first figure out what’s bothering a lot of people, then solve it. If you can’t come up with lots of words, at least you have a blog post.

I’ve been thinking about point #8, “Build a membership web site that is a profitable business in and of itself, for awhile now. Mainly for my business blog, as it pertains to older newsletters I’ve written that my newer subscribers have never seen, and thus have never seen any of the previous newsletters. It’s the only real content of which I have lots of, can always add more to, including audio and video at some point.

Number 11, “Build a Facebook page (separate from your personal profile) that gives you another platform for interaction with your customers“, is something I thought about for a minute, then decided to discard. Most of those types of pages are known as “fan” pages, and they’re created by the person who wants people to be fans of theirs. Just just seems, well, narcissistic to me, so I just can’t do it. Now, if someone wants to take up the mantle and create one for me,…

Number 12, “Compile your best 100 blog posts into a physical book. It worked for Godin, and it can work for you“, is intriguing, because I’ve thought about doing this with some of my old newsletters, and if I go back through some of my blog posts on my business blog, I think they might make a nice little book, as Godin’s books are usually quite short. All about creating products, right?

How many times have Pater and I preached #23, “Your comments on other people’s blogs are content. Treat them that way. Be original, relevant and interesting?” The last time I wrote about it was just over a month ago, in my post Top Three Do’s And Don’ts.

And, of course, this one, #34. “Review everything. Books, blogs, newsletters, tools, physical products, information products“, is a cornerstone of this blog, although more geared towards internet stuff than the others.

Take a look at the other post to see which things you feel are more important than what I’ve posted here.
 

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