Social Media Marketing Strategy, Phase III

If you’ve been following along, you know that I’m going to be doing this social media marketing workshop on July 22nd locally, which is next Thursday. My friend Renée Scherer of Presentations Plus! and I have been working this thing both online and offline, although she’s much better offline than I am either online or offline. I initially brought up this subject in a post talking about my social media marketing goal, which was to put bodies in the seats at Hope Lake Lodge in Cortland, and wrote a follow up post on how I was applying the social media strategy early on. I’d like to progress from that point to tell you where things are now as far as the marketing efforts.

Hope Lake Lodge

You might want to know why I’m talking about it. Whether it’s a great success or not, when I do the workshop next week, I’d like to talk about the online strategy I undertook in trying to promote this event. My goal, of course, is to put bodies in seats. My other goal, however, is to make sure that there’s not a single local person who I’m in contact with online who can say that they didn’t know I was doing this thing. If people can’t come, that’s one thing; after all, it’s summer, vacations and the like. It’s another if someone who would have wanted to come said “You were doing that; man, I’d have loved to come to that.”

How have we progressed since the last post on the subject? First, I finally went down to see the place, and I have to admit that I was amazed. You know, you get impressions about places, and knowing that it’s originally a ski lodge, and I don’t ski, my imagination was running wild. It’s an amazing facility overall, and it’s much bigger and more spread out than I’d known it would be. The lodge is pretty big also and they’ve laid it out so that you can get either basic accommodations, which are fairly nice, or really soup it up and go luxury, which will include kitchens, multiple bathrooms, fireplaces… the works! The indoor water park wasn’t what I was expecting either, and it’s neat because the outdoor pool actually works like a hot tub when it’s cold, and a regular pool when it’s warm, as it’s always 84 degrees. Just an amazing place overall.

That visit ended up prompting this video that Renée shot, though she shot it up this way in front of the sign highlighting the Greater Liverpool Chamber of Commerce, which we’re both members of, since they’re helping us promote by sending an email blast in support of our putting this thing on. Here’s the video:

Not bad, eh? Anyway, this allowed us to add the link to the video in the latest email blast, and of course to pop the video link on both Twitter and Facebook. I’m going to pop it on LinkedIn as well, and in my last email blast I’ll make sure it goes out. This was actually pretty important because I now know how to help people set up a YouTube account, although for whatever reason it wouldn’t let us upload an image last night; these things can be hinky sometimes.

Of course email blasts are important for us to do, and Renée has been using Constant Contact to sign up for your Free trial, which is offering a free trial, to send her email out. She’s going to be teaching that portion of the workshop, as it’s something I still haven’t tried out, but I really need to one of these days.

indoor water park

Meanwhile, you’ve probably seen the sticky post, and for others who come into the blog they’ll see it as well. I’m going to be leaving it up after next week, but changing the date to August 19th, as that’s the date of our second presentation. I also finally wrote about it on my other two blogs, so that made it a 3-pronged attack on Twitter, since every blog post shows up there.

The rest? I’m making sure I post the link to the registration page at least once a day on Twitter. I’m probably going to step that up over this last week, since I seem to always be up, to make sure I hit both the morning crowd and the evening crowd. I have a lot of local folks following me, so I’m taking no chances. One more email from me and that’ll be that. And get this; we were able to get the people at Hope Lake Lodge to send an email blast to their mailing list, which was around 20,000 people; neat! Renée can talk people into doing some very interesting things, I must say.

Also, I realized that I needed to create an event on my Facebook business page. I was under the initial assumption that creating an event the normal way would move over to my business page since I was the guy creating it, but it doesn’t work that way. So I created the event and popped it onto my business page there, and I helped Renée pop a link on her Facebook page as well. I didn’t have her create a new event because it would have read the same way as mine, and I figured that since we have many of the same people on both of our pages that would be a bit redundant.

Right now, I can say that we have enough bodies so that we can do this thing, and that was the initial goal. Of course we want more bodies, so it’s time for the final push. How will it all end up? Stay tuned!

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First Social Media Marketing Goal

Two weeks ago I wrote two posts on social media marketing. The first was titled Do You Have A Social Media Strategy?. The second was called Goals For A Social Media Strategy. I was attempting to start a general conversation on the topics because I kind of had an ulterior motive planned. Some of you (Scott, Dennis) wanted more specifics on those goals; I didn’t want to give them up. Now I can talk about it a bit more.

On July 22nd, in Cortland NY, I’m going to be a big part of a workshop on social media marketing. Okay, truthfully I’m doing most of it, but my friend Renée Scherer of Presentations Plus is going to be doing a part of it as well. The topic is titled Make A Splash With Social Media Marketing For Business. This is a 6-hour presentation that will talk about social media strategies, mention special social media outlets and actually help people set things up as need be. We’re also doing the same presentation on August 19th, but I really want July to be successful.

We’re charging $149 for members of the Liverpool Chamber of Commerce and $169 for everyone else. That’s because the venue sponsoring us is Greek Peak Mountain Resort, a new member of the Chamber (for those who are local I know they’re not in Liverpool, but I don’t ask questions lol) who’s promoting their new attraction, Cascades Indoor Water Park. And if you think that’s a high price, Renée got a flyer in the mail last week for a similar presentation being given in Hawaii for $475 for the same time frame; this is a steal! And there’s a special price which makes it inviting to turn it into an all day thing with the family; coupons if you will. Here’s the flyer to download if you’d like to check it out.

The thing is I wasn’t initially a part of this event. I was asked if I would take over for someone else, and there were some circumstances that I wanted taken care of before I consented. Those have been taken care of, so now I’m a part of this thing. And I have a lot of work to do; I’ve already started on the initial outline, but this is at least 5 hours of talking, presenting, and hands on teaching, so it’s more than the traditional presentation for me.

Now, something I mentioned to my friend Scott is that I don’t believe all goals have to have a time frame on them, and I stick by that. He is correct that most trainers will say you must have a date on it, otherwise it won’t have a chance to be fulfilled. How many of you have lost the amount of weight you said you were going to lose by the date you set? I thought so. How many of you have lost at least some weight by the date you set? I’m betting that’s a different number, and that’s kind of my point. Sometimes the effort towards the goal is more important than the date on the goal; at least that’s how I’m dealing with this thing with my health club, as I’ve yet to lose any weight but have lost some inches.

Anyway, now I can reveal the goal that I really had, which is to have at least 50 people at this event in July. Actually, some of the things we’ve tried have already been put into motion, but I’ll talk about mine, since I’m going to be trying it the social media way. Once a week for the next 2 weeks I’ll be having a post on the event on this blog; that might mean two blog posts in a day, or it might be the only post on that day. In the last 10 days I’ll be throwing a blurb on here as well, and one of the posts will be a sticky post, which means visitors to the blog that come in through the mail page will see it at the top for those 10 days. I’ll also be writing about it on my business blog; I’m not sure I’ll be writing about it more than once on my finance blog, since the topics aren’t quite compatible.

I’ve already started talking about it on LinkedIn, albeit kind of discreetly. I’ve had 3 people contact me asking me to keep them in the loop when I knew more; that’s not a bad start, and now that I can be more free, I’m going for it. How am I going to do it? I’m going to use the 120 character box on the main page to mention it and link to it, and I’ll be throwing out something in some of the local LinkedIn groups I’m a part of. In the last few weeks my connections have grown, and now I’m sitting at around 235 people; that’s not so bad.

It will become a part of my Twitter marketing. Of course the messages will go out when the blogs post, since those messages go out automatically, but I’ll be wording the campaign differently when I mention it separately. The thing about Twitter is that you can miss a lot of people if you only post something once a day, since the stream moves fast. Lucky for me, I talk about so many other things, as well as talk to people in general, that hopefully it won’t be seen as spamming the masses too much. Oh yeah, there’s also a Tweetup on the 30th that I’m going to, and I’ll be talking about it there as well. It’s an offshoot of social media marketing, so it counts; my rules. And y’all can look to the right there to see how many folks I have following me there.

As for Facebook, first I hope more of you join my Facebook business page, for which the widget is there to the right, or you can click on this FB business link. I’m going to mention it in that group, and of course I’ll create an event link to market it as well. I have almost 450 friends there, but of course I’m only going to send a specific link to those people who are local. I’m also a part of a couple of local groups there as well, so you can bet they’ll hear about it.

Both Renée and I will be doing an email marketing campaign as well, as it’s part of social media marketing, old school as it were. We’ll be getting some help with that one via the Liverpool Chamber; ah, finally something that my paying a membership for is providing me. 🙂 Renée will be using Constant Contact, and she’ll be presenting that since I know nothing about it except I market it as an affiliate.

One final thing we might be doing concerns the webinar we gave last year. I want to talk about YouTube in a bit more detail, so our plan is to take a piece out of that webinar we market and have a short video from it made so we can then create a YouTube page to put it on. I’m not sure how well that will be received, but it’s the next step in my overall social media marketing strategy, so I might as well get a jump on learning how to use it, right?

Anyway, time to end this one. As you can see, it’s an audacious goal, but we’re going to push this one hard. We have verbal commitments; now all we have to do is turn those verbals into actual paying customers. And now you know the rest of the story; thanks Paul Harvey. Stay tuned; at some point after the event I might let you know how successful we were. Oh yeah; future emails will be much shorter. 😀

Paul Harvey's America

Paul Harvey’s America








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