I usually post articles here on Monday morning but I changed up this week for something special… at least for me. On Sunday I celebrated my 17th year of self employment as a consultant; let me take a moment for myself…
I thought those things were fairly simple and would help a lot of people out. Yet over the years I see more people who write comments saying they can’t figure out how I have the time to do any writing at all, let alone all the writing and other things I do. Truthfully, writing is the easy part; the rest of it isn’t always so smooth. Continue reading Scheduling Time To Blog, Write, Work And Live→
Back in July I wrote a post titled Are You Spreading Yourself Too Thin. In that post, I talked about how sometimes we all try to do too much and how I had way too many things going on, especially with all the travel I was doing at the time.
I listed some things to think about, but point #4 was especially telling, though most people seemed to have missed it:
Don’t be afraid to let go of certain things, but make sure you look at it from all sides first before doing it.
For those who don’t know me, I have a main business. With that main business, which is incorporated (which means, by law, that officially I’m both the president and CEO of my organization), I had basically 3 business divisions, two of which I market off one website.
First off, I’m a health care finance consultant. In essence, I help hospitals generate more revenue and bring in more cash while making sure they stay compliant, which means aren’t doing things that are illegal. I’m very good at that, with my biggest success being that I helped one hospital increase their revenue by $730 million in one year; not many people can say that.
Second, I write about and talk about leadership issues, which includes diversity, communications, and all things that involve employees and, well, people in general. With that part I’ve spoken in 9 states and given presentations, and over there on the left, under the Twitter bird, you see the first book I wrote on leadership (I have people reading what will be the second book, coming out sometime early in 2015).
Third… I have a business called SEO Xcellence. The purpose of that business was building websites, doing SEO work and writing. Because of that business I presented in public 4 or 5 times locally and, well, y’all know that I have written for lots of folks other than myself, and still do on occasion.
Let’s talk about this last one.
This business started kind of on a whim. I gave a presentation to a consulting group I belong to as a last minute replacement because our scheduled speaker notified us she couldn’t make it. In one day I put together a presentation on social media marketing, and I gave that presentation the day after. It was such a hit that within a week 3 of the people in that room were clients of mine.
That was quite a rush! Over the course of the next few years I’d build some websites for people and organizations, optimize them, and write some of their content. It was a nice way to make some extra money when I wasn’t traveling as much, which came as we changed presidents and the economy was in the tank. Hospitals weren’t hiring consultants, companies weren’t doing any leadership training, organizations weren’t hiring speakers outside of their area to save on costs… but writing gigs were everywhere.
Over time, it got tiring building websites, and it also wasn’t overly economical anymore. I’m not a designer; I build basic websites that tell the story of a business; in other words, SEO friendly sites. These days, websites are either templates or monsters, both extremes from what I do, and I just don’t have the time to keep up with the technology.
I still know SEO, but marketing it to people who have no idea what it is and learn that it doesn’t necessarily conform to ROI (return on investment) like other businesses do was very difficult. Frankly, it’s hard enough marketing my health care talents without trying to figure out how to market for something that, based on a person’s business, might not work for them.
So, I stopped marketing overall, but I kept up with blogging. Not as much as with this blog, but I was still putting out the articles on some kind of schedule.
Then I got my last gig in Memphis, and I was gone for basically 18 months. Some of my blogs started to suffer.
you can only buy this apple in central New York
My local central New York blog probably suffered the most, but that was okay because it’s a personal blog. My finance blog started to suffer as the quality of guest posts seemed to get worse, and I didn’t have the time to read and fix all that stuff and still, hopefully, write my own articles here and there.
The blog on SEO Xcellence? Truthfully, many of the articles I wrote there work just as well on this blog. The differences were twofold, but neither major. One, the audience for that blog was, hopefully, business people who might be looking to hire someone to do the services that I was writing about. Two, most of those articles were much shorter than things I’d put on this blog. I’ve mentioned on this blog in the past about how what you write changes depending on who you’re writing for.
Anyway, during my week at home over Labor Day week I came to a decision that it was time to shut down SEO Xcellence for good. As an act of serendipity, while thinking about it that week I got the notice from GoDaddy telling me that the domain would expire in the middle of December.
That’s pretty perfect timing if you ask me. What I did next was go to the blog and highlight articles I thought I could use on this blog. Then slowly, over time, I moved all those posts over to this blog and saved them as drafts. I also went and looked at any articles I thought I could use here and saved them as well.
Whenever I did that I immediately made those posts private on the SEO blog. I did that because I knew that after some time they’d drop off the search engine’s record, meaning that when I re-posted them over here I’d be good, and there wouldn’t be any question of duplicate content. Actually, since all my sites are on the same server and under the same account I might not have taken a hit anyway, but why take chances right?
How many articles did I move? Well, let me just say that many articles you’ve seen over the last few months started over there, and if I decided just to pop what I brought over here up twice a week until they were gone, I wouldn’t have to write another post until the first week of May. Now that’s valuable stuff!
Not only that, but with some help from Mitchell Allen I’ve marked many articles on that site to be used to help create an ebook about blogging. Yeah, I know, there are lots of them out there, and our buddy Adrienne Smith just created her new course on building a blogging community (by the way, that’s not an affiliate link for me; anything you buy goes totally to her) but at least it would be another product for me; gotta keep making stuff. 🙂 Anyway, more proof that there is always a use for old content.
In about 40 minutes or so, the very last blog post on that site will appear. It’s very short, telling anyone who’s ever read it (very few people I might add) that it’s all going away, and to come here to look at why. Truthfully, I probably should have consolidated these two sites a long time ago. It’s so much easier having all my similar content in one place, don’t you think? Also, I’m not linking to it because, since the link would go bad in less than a month anyway, I’d have to remember to come back here to remove it.
Shutting down the other site and the other business takes a great load off my mind. I will never build another website unless it’s for myself or a friend. If I get writing gigs, I’ll get them because of this blog. If I get asked to speak at another conference, it’ll be because of this blog.
I’m not the first person to shut down a blog, but I’ve seen many people do it, go on to something else, and not think about the content they have on that site. I’m also not the first person to shut down a business, as my buddy Peter and his brother shut down a business a couple of years ago. It’s not an easy thing to do but sometimes it’s necessary.
By the way, this actually aligns with some of the goals I set for 2014, and I actually mentioned that other business. Nice to see I will accomplish at least one of the goals I set for myself.
Anyway, that’s my story and I’m sticking to it. I’ll be thinking about more things as time moves on also. Focus needs to be my goal because my eventually wished-for outcome is to have $10 million in the bank in 10 years. Yeah, it’s pretty audacious; but remember, every rich person who made it on their own started with a dream. 🙂
And I can resume trying to build the audience up for this blog again; yay!
One of the biggest recommendations many SEO specialists offer to their clients is to add a blog to their website. That’s because it offers great SEO benefits if done right, as well as helps your potential customers see you as an expert in your field. You might not always have someone tell you the reasons why it works, so here are 5 reasons that blogging helps your website’s SEO.
Search engines send bots out through the internet looking to see if your website has made any changes in awhile. If there’s none for a long time, they stop sending the bots and your web presence declines. With some kind of consistent content, even if you only write once or twice a month, your website keeps some kind of relevance.
2. You get to reinforce your expertise in what you do.
No matter what your industry is or if you sell products, being able to write about either on a consistent basis helps the search engines definitely show everyone what you’re about. Sometimes all it takes is having more niched content than the next person to help you stand above the crowd.
3. You have multiple opportunities for internal linking.
Something you don’t hear a lot of SEO specialists talking about is linking to your own content, whether it’s other blog posts or pages on your website. One of the best optimized sites on the internet is the W3C Organization, which has almost no external links but internal links like you wouldn’t believe. Not only does it help your SEO but it encourages your visitors to check out other pages of your website.
4. It’s easier to gear your content towards multiple keyword phrases.
With just a website you can only cover so many keywords and keyword phrases unless you have hundreds of pages. By adding a blog you can write multiple posts with multiple keywords and phrases that helps you compete with all of your competitors.
5. If others like your content, they’ll share it.
They could share it on their own blogs or through social media, which not only drives more visitors to your site but ends up creating backlinks to your site without your having to do anything except have exceptional content on your blog. It’s always great with others promote you because they think you’re content is awesome.
A couple of weeks ago on 12/12/12 I wrote a post titled 12 Things For 12/12/12. That one was more a post about stuff I believed in, more of an opinion piece. This one is something quite different.
I decided to do a post on things this blog addressed in 2012. This particular post is #199 on the year, and since we all know I’ll have at least 2 more posts, if not 3 more, by 12/31, it’s easy to say that I’ve written more than 200 posts this year, which is actually down for me and yet has made for a more comfortable blogging year, especially since I added 2 more blogs last year.
I talk about multiple topics in the video, and to get you to watch the video I’m not going to necessarily tell you what all those topics were. However, I did have these 12 titles and links that I briefly mentioned in some fashion, which is what the video was based on. So I’m going to give those links beneath the video. It’s about 20 minutes long; I was shooting for 10 minutes but there’s no timer! I did it using Google+ Live Hangout, which means anyone could have been watching, except I started it around 12:45 or so in the morning, so I doubt anyone saw it live, and that’s just fine. Hey, at least I know Brian will watch it, though I mentioned Sheryl, Ileane, and Holly. 🙂