Posted by Mitch Mitchell on Oct 27, 2014
Last week I wrote a post addressing the topic of being controversial when it comes to a business blog, and how you might not always want to go that route depending on what the topic is and how it might impact your business. I’m realizing that I should have taken that further because it’s not only a blog that you have to worry about.
Back in 2008, I was new to Twitter. It was a presidential election year, and emotions were running high. Early on I wasn’t sure who I was supporting for president, but I did know one thing. I was ecstatic about Barack Obama having the opportunity to win the Democratic nomination for President; in my mind, having a truly viable black candidate was something I never expected to see in my lifetime.
He won the nomination and got to run against John McCain. Then the hate started against him, and it wasn’t pretty. Being against a candidate with different political views is one thing; you always expect that, whether you want to get into it or not. But things went way further than that. It got racial, hateful and ugly. I know because I saw a lot of what was streaming on Twitter at the time. I hadn’t really gotten to the point where I was perspicacious in who I was following; I was trying to build up numbers.
The thing is that on Twitter, at some point it’s not just the people you’re connected to, but the people they’re connected to as well. And things blew up. I started deleting people from my stream, not because they had a different political point of view than mine, but because of what they were saying about Obama in racist terms; have to call it out as I see it.
What was shocking to me was that some of the people saying these things were fairly well known in online circles. This was before celebrities had embraced Twitter, so the big names were all internet people, some people in other fields here and there, but mainly internet stars. These were people who taught others how to behave in their own space, and here they were, failing in public.
You know what happened? A lot of those people went away in 2008 because of their hateful words. People saw what these people were really made of and decided they didn’t want to work with these folks or buy products from these folks. The internet celebs said that they should have the right to their opinion, but you find that every time you decide you should have the right to your opinion, no matter how hateful it might be, you forget that others have the right to their opinion as well, and their right comes with the option of spending their dollars elsewhere.
At this point in my life I’ve decided I don’t want to deal with that kind of controversy. Therefore, I remove anyone whose political positions are against mine in all social media spaces. I don’t swing too far when it comes to things I believe in either, so I sometimes kill my connection with them also. I’m a fairly balanced guy who doesn’t like extremes unless I’m pulling for my favorite sports teams.
What this means is that there are business opportunities I could be missing, but it also means there are business opportunities those people could be missing as well. Almost no one gets to spew vile things in one minute and conduct business as usual in another once word gets out.
Case in point as a closer. There was a guy I knew some years ago who used to like to make videos to express his point of view on things. The topics weren’t extreme but his language was. He did this on a personal blog, and to him it was just a bit of fun.
Until one day one of his clients came across it and didn’t like the content that was on the blog. He immediately closed his account, and as people who are upset with things often do, this guy called a few other people and told them about the blog. Two others decided to disassociate themselves from this guy because they didn’t want to take the chance that one of their customers might come across it and think they approved of this behavior.
The guy immediately tried to fix things but it was too late. He shut down his blog, removed all his videos from all the places he had them, and worked for the next year trying to replace the business he lost. I lost track of him after a few months as he ended up shutting down his website as well, so I never got to talk to him again, and had to rely on someone else to give me an update.
Cautionary tale that I wanted to share here. As I always say in many places, if you’re not ready to back up your position for everything you might want to say, you just might want to keep it to yourself, or at least don’t let it get onto the internet.
Posted by Mitch Mitchell on Oct 20, 2014
One of the best things about advertising and working online is that if something isn’t working, you can change it pretty easily. Testing can take some time, but it’s less expensive than printing $10,000 worth of material, mailing it out to thousands of people, getting nothing in return and having to do it all again.
One of the worst things about advertising and working online is when you get things so screwed up that you lose any business credibility you might have had. Sure, many times you’ll get another shot at making a go of things, but you’ll probably never get any of those people back that stopped by, disapproved of what you did, left and talked about it later on.
One Sunday last year I did a Google Hangout with my Hot Blog Tips crew on the topic of writing paid posts and blogging credibility, which I’m sharing below. It’s my position that if people do things that are unethical just to make money that eventually it will kill them and their business prospects. There are a lot of bloggers who write paid posts, or put up posts with someone else’s words, and say a lot of glowing stuff about something they’re not familiar with. Some will be promoting a product using an affiliate link that they know nothing about and writing something overly positive without knowing if it is or not.
When it comes to your business and advertising it online, I feel that what you don’t want to do is say you can do things that you can’t do. At the same time, overstating your capabilities doesn’t do you many favors either. I remember having a conversation with someone a couple of years ago where he said that if you’re asked if you can do something or provide something you always answer “yes”, then you go out and find the person who can really do it. To me, it might be true that you can find someone who can do the work, but if you don’t know that person and they do the work badly, you’re the one who’s going to suffer.
There’s nothing wrong with self promotion. There’s really nothing wrong with a bit of hyperbole, although if you say you’re the #1 whatever in your market I tend to believe you’d better be ready to prove it by showing me something, since I might not even allow you to work with me unless I get testimonials. These days people are more savvy than ever, and they can check everything online. Try to fool someone and it will come back at you eventually. Nothing disappears online; remember that.
By the way, you need to know that if you happen to use words that aren’t your own, sent to you by a marketer that they believe will help you sell their product, that it’s a violation of FCC rules and it could result in both fines and losing your domain; just thought I’d mention that.
Check out the video below, as it addresses this topic with a few more ideas on the subject than just mine:
Posted by Mitch Mitchell on Aug 7, 2014
Why do you blog? You know, I’ve kind of broached this subject in the past but I came at it from different directions. First, in 2008 I asked the question Why Do You Write Your Blog, which was based on a couple of articles I’d read on the subject of using one’s blog to make money. The second, in 2010, was part of my Sunday Question blog series asking specifically Why Do You Blog, and in this case I was asking people what they were hoping to get out of their blogs, whether it was business or pleasure.
Goodness, it’s been 4 years since I talked about this subject? Time to broach it again, but I’ll tell you why I’m doing it this time. If you’ve noticed, over the past couple of weeks I’ve put up some posts here that relate to business blogging. Although I talk about blogging often, specifically talking about blogging for business isn’t something I’ve spent lots of time on. Sure, I’ve talked on the subject of trying to make money blogging and why it’s more difficult than people think but that’s not quite the same topic.
In this vein, it’s talking about having some kind of business and using blogging to either help promote the business in some fashion, show expertise or actually using the blog as the business, not specifically a make money blog but making connections so you can sell product or services.
I’ve made no secret of the fact that I use my main business blog as a way to show my expertise on certain subjects and, hopefully, to get clients of some kind from it. I haven’t talked as much about this blog and how I work on using it for business but truthfully, one speaking engagement I got locally came mainly because of this blog. Nah, I didn’t get paid, and I didn’t even get a nibble for business, but it was still fun being seen in a professional light by some folks in my area, since more often than not I work out of town or my clients are out of town.
Over the next few months, I expect to have more articles on this blog about business blogging in the vein I was talking about above. However, I know that there are a lot of people who don’t see that type of thing as the reason for why they write their blogs. So, I’m throwing the question out there, asking what I asked in 2010 and seeing if some of the responses are different.
See, I think it’s an important question more for you than for me. The one thing I get asked over and over is how do I come up with so many ideas to write about, especially after I passed 1,500 posts back in March. One reason is because I have a passion for the topics I write about. The other reason is because I do market some of my writing services, I charge a pretty nice dollar, and I like to be able to show someone just how proficient I’ve been in my own space, and then possibly point them to other spaces. In the end, even though this is my “fun” blog, it’s also my portfolio of diverse topics; wouldn’t you agree?
This should be fun; let’s see what you have for me.
Posted by Mitch Mitchell on Jul 31, 2014
Thomas Quinn is the former CEO of Community General Hospital in Syracuse, NY. For 4 years he had a personal blog where he talked about community developments his hospital was a part of, highlighted positive things employees and physicians did, and talked about philosophical and health care issues such as compassion.
When he was needed the most was the final year he was CEO, which was also the final year that the hospital was a standalone, before it merged with University Hospital in the same city. While many hospital executives might have tried to keep news quiet for fear of what the community might think about them, Quinn was front and center in talking about what was going on with the merger, with the unions, about the employees and how they were trying to save all jobs, and of course with his personal thoughts about why the hospital needed to move in this direction.
When the merger was complete he wrote his final post and moved on, but many people who followed his blog thanked him for keeping them in the loop; communities with hospitals feel a very close connection to them
While there have been some reports of more corporate CEOs stepping away from blogging, it’s interesting to see the names of people who are either continuing blogging or are just getting started. On August 1st 2012 the President and CEO of CLIA Cruise Lines, Christine Duffy, announced that she had started a new blog in June so that she could stay connected with customers, travel agents and others in the industry who she felt would be interested in the plans her company had and share some of the events that have taken place. You can imagine the openness of what she has to share and how people who visit her blog would feel both a connection to her and the company.
She’s not alone in the belief that CEOs can bring a different perspective, especially in today’s world where many people believe top executives in many companies are heartless monsters who only care about how much money they and their companies can make. Some of those names include: Bill Marriott, Marriott International; Mike Critelli, Pitney Bowes; Mark Cuban, Landmark Theaters and the Dallas Mavericks; and John Mackey, Whole Foods.
CEO blogs are very popular, especially for big name companies. They drive traffic to the blog, which means traffic to the site. The more traffic the site gets, the better it ranks in search engines, and thus it achieves search engine optimization principles by content, which is the way search engines want to see it. All it takes is a little bit of time and effort, and it’s free. Right now, your voice would be unique, and you’ll get a jump on your competitors.
By the way, this isn’t just for CEOs. Those of you hoping to get business or publicity of any type via social media should be blogging. Most of you who visit here are doing that; I just wanted to clarify it.
Posted by Mitch Mitchell on Jul 18, 2012
Is blogging dying? It is if you read some posts by those people who consider themselves pundits. They say that people have so many other options these days that many people are dropping the concept of blogging in favor of all these other ways of connecting with their potential clients.
That’s convoluted thinking for two reasons.
One, even though a study from last year indicated that major companies have cut back on their blogging by around 45%, small and independent business blogging has actually grown 72% since 2004. And just how many more businesses do you believe there are that are small or individual businesses as compared to large businesses? There’s no valid figure but it’s estimated that for every large business with at least 500 employees there are 5,000 smaller businesses; at least a 10 to 1 ratio.
Two, if you’ve ever been on Twitter or Google+ or LinkedIn, what do you see being shared more often than anything else? Blog posts, that’s what, and usually not the blog posts of that person, which is a strange conundrum if you ask me. I do share links to other blog posts that I like, but I also make sure I’m putting my own links out there for people to see. I’d be an idiot if I didn’t take advantage of a little bit of self promotion here and there. Still, those who don’t blog, or even those who do, are sharing a lot of blog posts, moreso than news posts. Only on Facebook do you see sharing of a different sort as the norm.
My belief is that blogging is changing for some entities, which is where the belief that it’s dying is coming from. As more companies try to get into social media, where they feel they can present their marketing message better, the largest companies believe that blogging in their own space doesn’t help them as much. I don’t believe that’s true, but that part has certainly happened. It’s too bad since studies have shown that companies large and small that have the CEO or a top company representative with a regular blog are trusted by more customers and thus have a positive impact on the minds of those consumers.
Blogging is the best way to get your message out the way you want it to be. And if you have any kind of audience that respects what you have to say, that audience is probably sharing your message with someone. Blogging dying; in your dreams!