The first time I wrote about gravatars, also known as avatars, was back in 2008. I wrote specifically about them in 2009, and again in 2013. Then, over the course of 7 years I’ve mentioned them from time to time, but I haven’t written specifically about them. fake me as an example Last month I […]

By now most people have heard of the Pareto Principle. In essence, it’s the belief that 80% of consequences comes from 20% of causes. The origin came from Pareto’s recognition that 80% of Italy’s wealth belonged to 20% of the population. He came up with this in 1896, and for over 120 years people have […]

These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, […]

A few days ago Instagram announced that it was going to allow more people to business accounts which would give them the ability to schedule posts ahead of time, something that’s not allowed right now. I’ve subsequently read a lot of articles telling people it’s the best thing since sliced bread (not a direct quote […]

I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York […]

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