A few days ago Instagram announced that it was going to allow more people to business accounts which would give them the ability to schedule posts ahead of time, something that’s not allowed right now. I’ve subsequently read a lot of articles telling people it’s the best thing since sliced bread (not a direct quote […]

I’ve known Scott Gardner since 2003 when we were both on a committee for the Syracuse Chamber. Back then he gave me a brief lesson on how real branding works; of course I didn’t use any of what he told me. He graduated with a BS in Marketing from the State University of New York […]

A week and a half ago I bought a new mattress. It only took me 20 years to do so, and 20 years to realize how mattress technology has changed. Let me share the little video I did about it with you: https://youtu.be/kO8ZIUMy6HI Kind of cool, right? For those who didn’t watch the video first, […]

I have a nice little series going on here concerning the topic of influence. I started out asking how influential we were online, and followed that up with what is influence and how can we use it. It’s time to go in a slightly different direction, that being how to grow influence, and since I’m […]

In deference to my online buddy Mike CJ, he wrote a post earlier in the week which he titled Why Businesses Shouldn’t Be On Twitter. His main point was that instead of businesses being on Twitter, they should have individuals representing the business on Twitter so that they can show some personality and communicate directly […]

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