For some reason I thought I’d written a post like this years ago, but the closest I could find was the first post I wrote in a blogging series I put together at the time, back in the days before people started adding images to their posts (which now has one) or even thought about things like copyright (now it’s copywritten) or share buttons. Because that’s the closest I have, and because I want to be helpful, I figure it’s time I put something like this together.
what could you write about this shoe?
With nearly 1,800 articles on this blog and over 5,000 via all my blogs, blogs of others and a host of other things online, I’ve had to rely on my wits to come up with unique ideas all the time on a variety of topics. I’ve rarely had writer’s block (sometimes I’m just not in the mood to write; it happens), and that’s because of the 9 things I’m talking about below. Continue reading →
You know, I’ve written often about my travails in trying to make money online. Do you know what the number one niche for blogging is in the world? Making money online! Do you know how many people are actually making money online, and by that I mean money enough to live off? Less than .3%.
Finally last week a big time blogger, John Chow, wrote a post telling people to stop stop blogging about making money online if you’ve never made any money online. I thought it was about time one of them wrote it, and I liked it so much that I actually commented on the post, which I rarely do with the big names, as I’ve talked about in the past.
Whenever I’ve talked about it on this blog, I’ve either given a monthly report or talked about something I’ve tried and how it performed. I certainly have made little money off this blog, and I get all sorts of things from people such as “if you talked about only one thing”, if you “niched”, if you collected email addresses, on and on and on. Please folks; it works for some and doesn’t work for others.
Why is that? I think it really comes down to a few things. You need a true support system. You need some loyal visitors and you need a lot of them. You need a few folks who have high ranking blogs that get a lot of visitors to help give you a push. And you need to write that one post that really gets you a lot of attention in your niche, or for a product. In other words, you need a break, and a major one.
How many of us really get that? I actually can’t totally gripe about mine all that much except it’s not really on a topic that’s helped me any. When I wrote that one post on cleavage it was kind of a lark. Yet it overwhelms every other post I’ve ever written by an almost 10 – 1 margin. It averages 1 minute and 26 seconds as far as how long people stay on the post. and it has a bounce rate of 70%. That means a couple of things. One, it probably takes folks that long to look at the pictures, since it doesn’t get a lot of real comments. And two, people were looking for specifically that topic, came to the blog, noticed nothing else was like it and left. It’s helped some with traffic but none with sales or money making. Instead, it got this blog banned from Adsense; of all things!
The overall thing is that people should write about a few types of things. One, what you know. Two, what you like. Three, what you maybe don’t like (or what makes you mad; politics, religion, racism, ice cream, etc) that you can write a lot about. That’s about it; everything else doesn’t really matter. With these three things, you can show passion in your writing, communicate with people well, and possibly have the opportunity to make money. At the very least, you’ll sound original; everyone likes that.
Just be yourself and write that way; who doesn’t love that?
A blog is an online journal of either personal or business ideas that people want to share with other people online. Some people write to get things off their chest. Some people write to journal their day. Some people write to give their opinion on things such as politics or religion. Some people write to show off their expertise in a particular field. And some people blog to make money; nothing wrong with that.
Before even starting a blog, you should take some time to decide what you want to write about. Many people come up with a quick idea, think it’s cool, and decide that’s where they want to go. But if you’re going to blog a long time, or if you have a purpose other than just ranting, you shouldn’t skip this step.
At the same time you’re thinking about what you want to write about, you also have to decide if you’re going to try to make any money off it by adding things such as Google’s Adsense, Clickbank, or any other affiliate or PPC (pay per click) types of ads. It’s an important decision because it helps you to determine whether you’re looking to write a fun blog, a business blog of some type, or a personal blog. If you’re going to use a blog more as a diary and you’re hoping to make money off it, the ads that come up probably won’t help you much.
So, say you want to write a business blog, and you’re a financial counselor; I’m going to use this one because I’ve seen this topic fail a lot. Think about how much you could write on a consistent basis on just that topic if it’s your business. Think about who you might be aiming your posts at. If you’re only looking to talk to people who might use your services and you’re trying to highlight your expertise, you might find yourself starting to struggle for something new to say pretty quickly.
However, let’s say that you want to do that, and talk about financial matters in general. If you’re ready to give your opinion on the status of the stock market, the price of oil, the trading of commodities, CEO compensation, or whatever the latest bit of news is that’s out there, now you’ve given yourself a chance to succeed for a long time because every day there’s something going on that’s fodder for your commentary. Broadening the area of the topic you want to focus on is a key to longevity.
I met a guy a few weeks ago who said he wanted to write a blog, but didn’t want to give opinions because he didn’t want to lead people one way or another. Blogs are either for opinions or dissemination of news; everything else ends up as articles, white papers or tech manuals.
If you want people to consistently come to your blog, you have to not only give them information, but there has to be a level of entertainment. You have to be interesting; think about which teachers were your favorite in school. In history class, did you want a teacher who just gave you what came straight out of the book, or the teacher who would intersperse stories that helped bring situations and people to life (having fun memories of one particular history teacher right now)?
So, in review, decide what you want to write about, pick a topic that’s broad enough to give you enough to talk about for a long time, and be interesting. Oh yeah, one more thing; have fun with it, and think of it as fun, because if you think of it as work or as a necessity, you’ll crash and burn quickly. Even with business blogs, you’re allowed to be irreverent every once in awhile; I know I certainly am.