Back at the end of December I wrote a post here and included a video on some of my long and short term goals for 2014 and beyond. It’s no secret that I want to be a professional speaker and travel around the country giving presentations and getting paid for it. There’s also no question that I know what the secret is to getting there.
Well… I kind of have to modify that second part, the one about knowing the secret. Truth be told, even with over 1,500 articles on this site, 3,500 or so total for all my blogs, articles all over the place and for as long as I’ve been online I’m still not all that well known. I’m not infamous enough or notorious enough or brazen enough to go too far out of my comfort zone of who I am to crossover enough to be really big time.
Yet, with all that folderol, I assumed that when all was said and done that I would have achieved at least enough notoriety as a black blogger that, at least somewhere along the line, I might have a shot at making a top 100 list somewhere of black bloggers, and possibly have it extend to social media.
Thus, when a post came out on a blog that listed the 100 Most Influential Black People on digital/social media, I thought I might have an outside shot at it. After all, I came in #224 in a recent blog list and was maybe behind 7 or 8 black bloggers on the list. That’s the kind of thing that makes you think you have a shot on a more directed list, wouldn’t you agree?
Well, it didn’t happen, but I don’t want you to think I’m mad at the list or upset that I’m not on it. That’s not the point of this post because that’s not the lesson here. It’s not that I’m not on the list, or my buddy Ileane Smith isn’t on the list or Lisa Irby isn’t on the list or Beverly Mahone isn’t on the list, folks who are more prominent in social media moreso than me. Well, it is, but it’s not.
What it’s about is criteria that, for goals many of us set, we don’t have a chance to reach because we not only don’t know the criteria until after the fact, but we don’t even know how to get into the game when compared to some of the folks that are on the list, or in the game.
When the list starts with President Obama, Beyonce, The Rock and Oprah, you know you’re in trouble. It doesn’t matter whether the question is if they’re actually just prominent and influential people in general, which carries over into social media, or whether their social media presence is strong enough so that even if they weren’t famous celebrities would they even count. What matters is that it’s not always about criteria… it’s about who you know and who knows you.
I’ve got to be truthful. At 54 years of age I don’t think that any marketing I could even think about doing would propel me to the level of most of the people on the list, so shooting for a top 100 inclusion makes little sense. Heck, if the folks I named above couldn’t get it done, what the heck am I going to do?
However, I have decided that one of my goals for 2014 is to work on becoming more prominent, to the point where my name is mentioned by more people, I’m interviewed by more people, more people view my videos, and my name does get out there in some fashion.
Do I think any of it will get me on the list? Nope, not a chance. However, it could happen and that’s not really what the goal comes down to being about.
Ever hear of a guy named Eric Thomas? He’s a motivational speaker and I’ll bet that you’ve heard some things he’s said in motivational videos without realizing it’s him. He’s a guy who grew up in a bad section of Detroit, dropped out of high school, lived a horrible life that ended up with him and his wife being homeless for a long time until he realized one day that his experience didn’t have to define him. He went back to get his GED, then got his college degree, got his master’s degree, and is a paper from a doctorate, just before he turned 39 I believe. He had a company and employs others, travels all over the country giving motivational speeches and does a lot of other interesting things.
And he has a goal… to get the Nobel Peace Prize. He said it’s not that he thinks he’ll really get it but it’s an audacious challenge he feels will motivate him to push harder to be better and become better known, to help more people, and even if he doesn’t get there he’ll improve and improve the lives of many more people.
See, we all have goals that we can have some control over. I had a minor goal since Christmas to buy a washer and dryer, which seems like a small goal, but my wife and I bought a washer and dryer, as well as a new stove, weeks ago. Cash, no credit, no payments… that was a minor goal but one we had control over.
Sometimes we have goals that we may or may not have control over, that may or may not manifest themselves the way we think they will. Last year I had a money goal I wanted to hit and I didn’t quite hit it in 2013. However, from last May to this May I will have hit that money goal, which will mean I hit my money goal in a year, just not the way I thought I would. And, if I continue on my present contract until at least the end of November, I’ll actually hit that money goal by then for 2014; if it ends, I have other things in the works to help me get there.
And other times we have no control over the ultimate goals we set. In 2012 Pete Pelliccia and I decided to shoot for the Shorty Award for blogging, and we really thought we had a chance at it. We didn’t come close, even if we both finished in the top 15. The winner was some musician in another country who, as far as I could determine, didn’t even have a blog. But people in his country voted for him and he was popular there and that was that for us. I haven’t tried since because in its own way it’s rigged, not by the people who run it but by groups of people who can vote anyone into a category they don’t really qualify for. Still, it was a shot at gaining a bit more publicity, as I got to write about it and try to encourage people to vote for me, even if I never knew who voted.
That’s what I want to push on all of you, or anyone who reads this particular post. If you’re trying to make money, if you’re trying to gain publicity, or if you’re just trying to get more followers or even something else, you have to have something to aim for that you don’t really think you’ll ever reach but you still shoot for it. You don’t have to figure out immediately what you’re going to do to get there, though you will have to try something at some point. You don’t have to share it like I have; you just have to do it.
And, like last time, if you think you need some help I’ll do what I can. I’m not going to put more work into promoting you than you should be doing, but if I see the effort and you want some help, I’ll help. Helping is a version of marketing and self promotion also; kind of a pay it forward event if you will.
Am I crazy? Are you crazy? Are you ready for bigger and better? Let me know below; yeah!