Are Unique And Being The Best Antithetical?

Last week I read a blog post that was supposed to be about leadership that irked me to much I had to write a blog post about it on my business blog. The topic was about whether it was better to be the best or even try to be the best versus being unique when it came to getting business and leading others.

Silly snoopy snack bento
Sakurako Kitsa via Compfight

In my eyes I believe that it’s imperative that people always try to be the best they can be, and to be the best overall if possible. Being unique… heck, everyone’s unique when you think about it, but there are times where being unique can help when you’re trying to catch someone’s eye if everyone happens to be very good. Unique can help one get sales whether they’re good or not, but being good, or trying to be the best, keeps people coming back for more.

And yet, I’m not sure these two concepts are necessarily antithetical. Yup, it’s vocabulary word time again; always trying to educate when I can. 🙂 The basic definition of “antithetical” is “being in direct and unequivocal opposition“. Sure, I could have gone with dichotomy, but I’ve over-used that one over the years.

Getting back to the topic, who wouldn’t agree that one could not only try to be the best but also be unique? I know many people who believe that everything Apple is both unique and the best. I know people who believe Ferrari’s are both unique and the best. Personally I think Snoopy is unique and the best; that’s about as far as I’m going with this analogy.

It’s one of the things I’ve indirectly talked about all these years when it comes to blogging. Often I see what looks like the same content and the same lists and the same recommendations coming from different people in exactly the same way. Even if it’s good advice there’s nothing unique about it. And at a certain point it’s not even great advice anymore because all it’s doing is parroting what someone else is saying and not offering anything that’s even close to great or attempting to be great. I add that because greatness is pretty subjective based on whoever is doing the evaluation when all is said and done.

In any case I’d like to know your thoughts on this subject, but with a twist. Many of the long time readers know that I will remove lousy comments. Let’s see if some of you newer commenters can leave a response that’s either great or unique in some fashion. If it’s not either, I’ll probably just delete it. Long timers get a break because they’ve left good and great comments before. In other words, put your mind to use on this one; unique or great. Otherwise, you’re not even trying; hey, I did use the word “antithetical” after all. 🙂
 

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Don’t “Stink”; Not Quite A Rebuttal

Last week, Mitch Joel wrote a post on his blog titled Don’t Suck. It’s a tongue in cheek yet kind of harsh statement on what you shouldn’t do if you don’t want certain negative things happening to you online or with your products.

Whereas I kind of like it, and I understand its purpose, I have to kind of counter it in saying that I don’t believe that it necessarily means you or me, well, stink (yeah, I changed up the word; so sue me, but I just don’t like that term) just because you have difficulties doing certain things or achieving certain results. True, there might be something lacking here and there, but that doesn’t mean you stink.

For instance, this missive: “If no one “like”s you on Facebook…” I’m not sure one thing has to do with the other. I see lots of things I like and comment on that I forget to “like”. I have many posts on this blog that people don’t end up “liking” for whatever reason. I see many things on Twitter that other people write that are very good with very few “likes”. I’m just not sure that a Facebook “like” is the end all – be all of one’s popularity or competence.

Another one is “If no one is leaving comments on your Blog…” I’ve talked about it often, as has Sire, in determining that some of the best writing we’ve seen will show up on blogs where almost no one comments, mainly because bloggers haven’t quite figured out the community part of it all. True, there are some folks that have no real sense of community that will do very well, but I tend to think that’s more of a fluke than the norm.

Finally there’s this one: “If no one is clicking on your banner ads…” Almost no one clicks on any of my banner ads, and I think that pertains to lots of other people who blog. Does that mean we all stink, or does it mean that people just aren’t clicking on them because it’s not why they’re visiting your blog, or even website, if you have a sales website, so to speak? Even if I happen to write about a product and add the link to it at that point, and no one clicks on it, does that necessarily mean I stink, or anyone else stinks, because no one clicks on it? And, by extension, does it mean I stink if no one visits any of the products I posted last week on this blog, even if none of those products apply to the audience I’m writing to? Or do I stink because I know the folks visiting this blog aren’t the market for those products and I wrote it anyway?

As I said, I really do understand the premise behind the post, which is this; “be good!” Heck, it’s probably “be outstanding”. Those who exceed will achieve better than those who are just middlin’, who don’t give full effort, who leave the public wishing for more. If you can go over the top with what you do and people see it, they’ll flock to you and your products and you’ll do well. If you don’t give your all, or you present something lackluster that people feel they were cheated on, not only might they ask for a refund but they’re going to spread the word about you and, unless you’re really big already, you’re going to suffer. That’s never good.

I hope you read Mitch’s post (yeah, I like the name :-)) because overall it’s pretty good.


Vantec DSH-200U2 Laptop Docking Station
from Tiger Direct
 

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