Charging For Advertising

In my last post I talked about how, suddenly it seems that my word is gold in some fashion, at least for my other two blogs anyway. Well, what’s also now happening is that I’m getting a lot of requests to put some kind of advertising on the main page of my finance blog, Top Finance Blog. This has presented somewhat of a conundrum, so I thought I’d express my thoughts in public here, in case someone wanted to jump in and offer alternative advice. You might have to take a quick look over there to offer advice on this.

First, I’m now hesitant to allow any text advertising on the blog. It’s not because I had it on this blog and it lost its page rank. It’s mainly because even back then on this blog it seemed out of place. I mean, I have other text links, but they’re associated with the blog itself or my own businesses. I consider a blogroll as being associated with the blog. The text link, though; I personally can’t figure out how it fits into the scheme of things, and I don’t want to go that route at all.

That means, second (I always figure there should be a “second” if there’s a “first”), the only thing left is a banner ad of some type. I don’t have a problem with a banner ad, because those I already have on the blog. I’m telling everyone that the largest it can be is 200×200, since that fits a side panel; I don’t see myself popping anyone else’s 468×68 banner ad into any of those posts, and I’m only running that type of ad at the top of each individual post through Commission Junction.

What I’ve been offering is to run banner ads at $10 a month. One guy said it was too high, others haven’t commented yet. I don’t think it’s too high at all; matter of fact, I’m wondering if it’s kind of low. I’ve also said the banner ads would be nofollow; I don’t think they like that either, but that’s my prerogative, right?

At the same time, though I’ve made the offer, I’d also have to figure out where I’d put it. Too high and it messes up the seemingly balanced site if people go from the main page to one of the articles. Too low and the advertiser might feel like they’re not getting their money’s worth, no matter what I charge.

Also, there’s the thing about relevance and location. I have a lot of UK companies wanting to advertise on the site, but I’ve stuck with American only. My thought is that most of my readers of that blog are from the United States, and I don’t want to intentionally be sending them to the UK for something they might want, then find out they can’t use it here. And relevance to finance is important as well; I’ve outright turned down products such as medical equipment because it’s not a medical blog of any sort, even if I do comment on medical finances and, of course, health care reform.

What are your thoughts on this issue? Am I being too tough or too lenient, and would you care about text ads, relevance, or location?

Desert Biodome






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Kontera, Performancing, TTZ – The Update

Back on November 3rd, I talked about adding some new affiliate programs, most specifically Kontera, Performancing Ads, and TTZ Media. I figured it was time for a quick update on these programs, since we’re six weeks away from that time.

To date, I have to say that I’m more than somewhat disappointed by the performance of all of them. Kontera has performed that best of all three programs, as I’ve made,… 14 cents since I implemented it. In case you’re not sure, Kontera are the ads you see throughout the posts with the double underline. I have to say that I’ve taken a look at some of those things by hovering over them, and I’ve noticed that many of them have nothing to do with the word they’re setting themselves against, and some of them don’t make much sense. It’s probably no wonder that they’re not making much, but at least they’re there for now.

TTZ Media and Performancing Ads have made the same amount of money, that being nothing. Each of these programs works differently, though, so the expectation is somewhat different. TTZ Media has ads that somewhat look like a cross between Shopping Ads and Widget Bucks. If you look to the right above the Technorati image, you’ll see the TTZ ad. I need to have more of those, and in more prominent places probably, but it does change with every post, including changing if you visit the same post more than once, so maybe it just needs to be in a more prominent spot.

However, the Performancing Ads program has been the biggest disappointment. What you see on the right, above the TTZ ads, is the affiliate ad for Performancing Ads, and not any of the Performancing Ads themselves. If you saw anything, it would be showing above that ad, as Performancing has you add a widget to your site, and that’s where they would populate the ads of their advertisers. If all was working properly, you’d see two 125×125 ads sitting there, instead, you don’t see anything there, and that’s irritating me. I added it because of a post on John Chow, but I should have read this post by Problogger beforehand, as he mentioned that Performancing had been sold, then made a comeback, but he wasn’t sure if they’d be able to get advertisers for the program again. Even John Chow, the guy whose blog I saw Performancing Ads on, hasn’t made any money from them, even though he’s showing the affiliate ad on his site.

So, the immediate move I’m going to make within the next day or so is to remove Performancing Ads totally from my site. The widget will be gone, and I’ll be popping a different ad in that 125×125 slot. You may even see it gone by the time you read this. I don’t know if the problem is them not finding advertisers, or those advertisers not wanting to advertise on my blog. Since I’m about to break into the top 100,000 per Technorati, I figure I’ve done my part in popularizing my blog in some fashion, and I can’t go blaming myself for everything, so I’m thinking it’s on them. No matter; time to put something new in there to see if it performs better.

Stay tuned, folks; there will be more reviews on some of these other affiliate programs I’ve added in the near future. Nothing personal, Performancing; it’s all business.


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