A couple of years ago on a different blog I wrote an article talking about re-purposing blog posts. That post was more about internal linking by making sure to take old blog posts and add those links to newer posts to help enhance the SEO benefits of new content.
In this instance the concept of re-purposing content is more than talking about blogging. Most people have something that they’ve written previously somewhere on their computers. What they forget is that much of what was already written would make great blog posts or articles to put on their websites. If you’re looking for a lot of content and don’t have the time to write something new, going back through old files could provide you with what you need. Continue reading →
I’ve been in the business of business website consulting for 4 1/2 years at this juncture. Most of the concepts have stayed the same; great SEO, continuous new content, balance, etc. There are two things that have changed the landscape a bit in that time. The first is social media and how companies can use it in some form or another for their advantage. The second… the conversation about blogs or articles.
Back in the day it seemed a fairly easy conversation. Having articles on a website makes a lot of sense to a degree. If done properly they help enhance the authority of a website. They’re fairly easy to optimize and, when done well, end up with their own page rank and many more opportunities for websites to be found fairly high for their search terms.
Nowadays a couple of things have changed. One, search engines value new content more than static content; even a page ranked fairly high will only maintain itself for so long. Two, more website owners and businesses want the ability do certain things for themselves, which means they need an easy process; not everyone knows how to write code to add new pages to their website or links within the website.
This means blogging becomes a more viable option for some people. In some ways, blogging it easier. You can write multiple short posts and keep your website relevant. You can write long posts and keep your site relevant. You can easily add video or sound to a blog. Blogging is easy because you don’t have to know how to code anything. You should for maximum effect but you don’t have to.
So we come to this conundrum of whether a website should have a blog or articles. Actually, for me, it’s not a conundrum at all. I tend to believe websites need both. And I’m prepared to say why.
Websites should have articles that pertain directly to what they say they do. I’m going to use the example of my business website to highlight this. My business website says I basically do two things; leadership/management training and health care finance consulting. Within the health care finance consulting, there’s one thing I do specifically that’s more specialized, that being something called charge master consulting. Not all consultants do this, so it’s my edge, if you will.
Now, I could just write about this every once in awhile in my blog, but that’s really not strong enough for me. Since this is a core business issue it needed that specific link that I shared. However, if you follow that link to the page, which talks about the service I provide, you’ll see I have 3 other links on that page. All of those links are articles I’ve written that are related to what I do. That helps the search engines really zone in on what I do for business. My main search terms are all in the top 10, most in the top 5, for providing this service. I used to be number one for all of them but you just can’t always keep the big dogs down I’m afraid. 🙂
I have a similar page talking about leadership and management, and I link to some articles from that page as well. But there are many more people that provide these same types of services. Therefore, even with the articles I have, I need more of a boost when it comes to that topic. Hence, my blog talks more about leadership issues there than anything else. Doing that helps keep my site in the SERPS, although I still battle for recognition. My checking it last night when I was putting this together has me at 143 on Google, 103 on Yahoo and 136 on Bing. In a crowded field that’s not bad, but it can be better.
So, this is my argument for having both articles and a blog on a website. How do you see it?
I know the title of this post could seem confusing to some people, but to others they’re probably only now getting another introduction to who I am. My name is Mitch Mitchell; has been for, oh, at least 35 years or do. “Mitch” isn’t the first name I was born with; no, I’m not giving it, but for some people it’s not hard to find. I just don’t choose to use the name, haven’t since I was 16, but people who met me through someone else who gave them the other name tend to use it . Since I don’t like it, I just choose not to tell it to anyone, even if my main organization is called T. T. Mitchell Consulting, Inc.
For all the years I’ve been blogging I’ve always gone by Mitch. It really hadn’t occurred to me to have it being anything else. Yet, at some point near the end of last year I figured it was time to start putting my entire name into blogging. I really hadn’t thought much about it until I started writing my posts about influence. Realizing that I wanted a bigger slice of the blogging and overall internet and social media pie, and other reasons, it suddenly came to me that many people by this time might know “Mitch”, but they didn’t know “Mitch Mitchell”.
Of course, just saying that means nothing without some background. So, here’s a part of the thought process for it all, something that you might think for yourself at some point.
1. I have a lot of articles on the internet. I have my EzineArticles posts. I have articles on my S&S site. I have articles on a lot of other websites that I’m not going to list. I’m in a lot of regular magazines as well, many of them health care related, but other topics as well. I started thinking that it would be easier for people who might see some of that stuff to realize that I’m the same guy who was writing all that stuff, even if it’s across the board.
2. There’s one prominent Mitch Mitchell and one a little less prominent that I’m competing in name against. Let’s face it, I’m not going to overtake the Mitch Mitchell who used to play drums for Jimi Hendrix any time soon, deceased or not. His first name wasn’t really Mitch either, but John. There’s also a reporter for the newspaper in Fort Worth whose name I see all the time; being born in Fort Worth, that’s a strange coincidence to say the least. I think I compete with him on a regular basis; at least in the top 50 listings of the name I come up at #16 because of my business blog, and at #23 because of this blog. As a matter of fact, out of the top 50 listings only 2 of them aren’t me or the drummer, and none of them the reporter; I can live with that. 🙂
3. There’s another “Mitch”. Actually, I’ve known of Mitchell Allen of Morpho Designs for many years, but our paths rarely crossed until fall of last year when we both ended up on BloggerLuv (which I’m not putting up a link for because it’s possibly gone forever, as it’s not showing up anymore for now) and started talking. Suddenly, being “Mitch” didn’t make much sense anymore with their being two of us showing up in a lot of the same places, and he’d always had his last name attached so it made sense that I do it as well.
4. For that matter, there are a lot of “Mitch’s” out there, even some female ones. Sure, my image accompanies me on most blogs, but I’ve found that if you don’t have a Typepad account your image won’t show up there. Suddenly, I’m just “Mitch” on the wind without any real recognition of who I might be. At least being listed under my full name will get me fairly quickly on a search engine; just the first name wasn’t going to cut it.
5. Of course, my business name is T. T. Mitchell, and I could have gone with that, as I did on LinkedIn. However, it’s so weird having people calling me “T. T.” there, and I’m trying to figure out if I can change it. In the long run whenever I meet people and they call me that I tell them to call me Mitch, and I realized I didn’t want to get into that kind of confusion across the board.
And there you go. It might seem like kind of a complicated process, but I’ve noticed many of you who comment here use both your first and last name, and since I have a long range goal for using my full name it makes sense for me to change over to it now. From a marketing standpoint, it seems to be a no-brainer. In my opinion, it’s much better than a keyword name any day of the week. What are your general thoughts on the subject?
Lo and behold, today I’ve got a video for you, and I’m ranting about writing. I’ve had something on my mind for a couple of weeks and I’m trying to get it out of there so I can move forward. Sometimes you just have to take an action to get bad stuff out of your mind. In my case, it’s this video. More after the jump (I wonder why they call it “the jump):
If you’re wondering, yes, I did feel a little bit better after getting that off my chest. Of course, I’d look a lot better if I’d remembered NOT to record in Hi-Def. lol I’d really like your opinion on the topic, if you watched it. Meanwhile, if you’re looking for blogging tips or book writing tips, which are in actually just more writing tips, look at the page tabs above and click on one, then check out any of the articles on there. I actually have to update those, and by the time you see this post I hope to have done that. After all, writing and blogging are subjects I’ve talked about often enough here.
So, is this considered a short post or not? Eh; doesn’t matter. 🙂
You see all those things along the top of this blog? All of those are pages that I’ve created to share stuff with y’all. Anyone with a WordPress blog at least has an About tab up there, though some have even more pages than what I’m showing above.
Here’s the thing. Sometimes you want to be able to write a page, yet not have it cluttering your list at the top. Actually, you don’t want it showing at all because you have a different idea you want to use it for. Yet, you still have to have pages, and you’d like some flexibility in what you want to show or not show.
The Simply Hide Pages plugin is one way you can go. I’m part of a health care group that’s kind of a consortium of people with different skills that they can offer to providers. I’m pretty much the website guy, even though I have other skills as well. I created their website, and I created their blog. One thing they wanted the ability to do was get articles up on one of their pages. But they were going to be tasked with sending me the entire article and having me create a new page each time.
With the above plugin, I told each of them to go to the blog, paste their article into the box, and save it as a draft post. What I then do is go to the post, go down to the area below that says “custom fields”, type “hide” in the first box, then where it says “value” type the number “1”. That’s it. When you then publish the article it’s there, but it won’t show up above.
What that allows me to do is only have to add a link to the articles page instead of adding lots of individual pages. Now, there’s a benefit and a negative to that. For SEO purposes, one negative could be that a site could lose a bit of the benefit of having an extra page if the blog isn’t hosted on the same site, which in this case it is so they don’t lose anything.
A benefit is if you wanted to create a membership site, or at least a membership area of your site, because you can have pages with your content, make it hidden, and feel confident that it’s not at the top of your blog. Yeah, some people might think to use their posts area for that type of thing, but I’m someone who believes there’s a major difference between what I’d put up as a post and what I’d put up as an article.
Anyway, there’s the plugin, and if you want to use it for any other reason that I haven’t mentioned at least now you know it’s there.