I took last week off from writing a new blog post because I wanted to give my epic post on blogging mistakes a chance to gain some traction. I also figured it would be a good time to see how some of my efforts worked out as I worked on increasing my web presence after all that work I did on my mobile speed.
Of course I’m starting this with a link to my latest book, Leadership Is/Isn’t Easy, because it leads into today’s topic. That and I’m hoping you’ll at least go check it out.
I’m so tired…
One of the things that got me to release the book when I did is that in many ways I have been enjoying and bit more popularity than I had been for a while. Once I started traveling for work, I stopped commenting on as many blogs as I had been previously, and even though I still spent a lot of time on Twitter, I’d start sharing my blog posts there or pretty much anywhere else. I had been sharing them on Facebook, but no one reads blog post on Facebook for the most part.
I’d also been writing articles on LinkedIn, and for the most part did in generating a lot of publicity as well. And, because I’d figured out new ways to get more attention on Facebook, I was thinking that it was time to strike while the iron was hot and releasing my new book. However, I didn’t just release it as a book, but as a package of goodies as I’ve mentioned previously.
I then went on a major marketing push in all these different places, which I wrote about a couple of articles ago. Truthfully, it’s not like I expected a whole bunch of sales. After all, my general belief was that it might only attract people who are already leaders of some kind in their job to think about purchasing it as an entire package is to adjust the book.
I figured that I might sell a few packages, and that a few people might take me up on my special coaching offer that’s listed on the package. In that instance I would’ve had to make a full bunch of sales just a couple of quick ones, and a cash wouldn’t be so bad in the long run.
You know what I discovered? I basically discovered I’m not as popular as I thought I was. Sure, the pages actually gotten a lot of visits, but nothing commensurate with the number I had thought might visit. And strangely enough, not all that many people from LinkedIn came by, and that was initially surprising based on how well I’ve been doing there.
That is, until I actually went back to look at things. Three weeks ago I had a post on their that had almost 700 readers. However, since that post it’s been hard to even get close to 100, and my last article I didn’t even reach 40 readers. Since I thought I had a formula that could get me a lot of readers, I have to admit that brought me down a little bit.
What Google Analytics tells me is that, for the book, the majority of traffic has come from Twitter. I only received one visitor from LinkedIn; isn’t that a shame? That’s from the social link that shown on Analytics. As it pertains to source, the majority of traffic has actually come via this blog; I’m not overly upset with that. Goodness, I got more traffic from Facebook than I did from LinkedIn, and I know those people aren’t even reading my blog posts.
By the way, an article I had written just a couple before the one they got almost 700 readers had 1,300 readers. So, I pretty much figured I had to be good enough to at least get one or two buyers that way.
It’s somewhat disappointing to realize you’re not as popular as you think you are. One would’ve thought that I would have been prepared for that one I look at the figures for this blog in general. At one point a few years ago I was ranked in the top 70,000 by Alexa, and now I’m sitting around 304,000.
At least half my visitors use to be returning visitors, and now that percentage is around 37%, which is still actually considered pretty good. However, after people from the United States the biggest group of people who are supposedly visiting the blogs are from Russia. Frankly I’m doubting that greatly, which makes me start to believe that may be I’m not even getting close to the visitors I think I’m getting, that instead it’s some kind of bots visiting the site and building up the numbers.
I don’t know. What I do know is that as a package the book didn’t sell, so tomorrow I will officially start selling it as a standalone product. It will be on the same page as the package so that people can make a decision as to which one they want once they see the pricing of it.
Once I officially launch it, I will be adding new marketing processes along with keeping the same marketing processes I did before in trying to get to by the book on its own, in .pdf form in case I haven’t mentioned it previously. And then we’ll see what happens, and I get to see if I really know anything about marketing or whether I’ve just been talking nonsense all these years; sniff! lol
How many of you have struggled with this idea of wondering how popular your blogs and websites are? I figure I might as will put the question out there and see what others have to say about it. Have a wonderful Thursday.
Lately I’m not happy with what I’m seeing. Except for one of my sites, my traffic is dropping across the board. And I don’t mean by a little bit either. In just a few weeks traffic has nosedived, and I’m at kind of a loss to explain it. All my blogs and websites are showing decreases. The one site that’s not showing a decrease is one where I’ve added new content when it hadn’t had anything new in almost 9 months, so it’s being paid attention to again.
The only connection I have to lower traffic, and it makes no sense, is the addition of CommentLuv Premium to the site. I decided to finally go ahead and bite the bullet because in the back of my mind I see the day when the free one won’t be supported anymore, along with the Growmap Antispybot plugin and some others, and as the reduced rate it seemed like the smart way to go.
CommentLuv usually helps promote traffic, especially if you have the dofollow attribute set, but for whatever reason my traffic has dropped on all my blogs, and it coincided with my adding it. Maybe my settings aren’t correct; maybe I’m blocking something that shouldn’t be blocked; I’m not sure.
On the flip side, comments have remained steady. If those had dropped as well I’d be worrying more than I am. And my Feedburner subscriptions haven’t fallen, so that’s a good deal as well.
I will continue monitoring traffic to see if it starts to improve any, but it’s possible that it’s the season that’s making it fall some. As it gets close to this particular holiday season, traffic often drops. When I looked at last year I saw that traffic dropped almost 20% in December when compared to November, and in 2010 it dropped 25% in the same time period.
So maybe the coincidence with CommentLuv is just that. Maybe it’s just historical precedence taking over. The same thing happens with people being admitted to the hospital by the way; more people get admitted during winter than they do in the summer. Just a little bit of trivia to make your day go well. 🙂
It’s the last day of April and in a way I think that’s a good thing. I’m hoping for some better things to come, and for the record, I’m talking about online things.
What an interesting month this was. There were some things I did that in the past would have been amazing in raising traffic. Instead, I seem to have taken a hit in traffic across the board except for one of my sites, and that makes no sense.
I had heard that there was indeed another Panda update from Google. I’ve been touched before so I figured that maybe it was done messing with me. Nope, seems not to be the case. This blog dropped about 25% in traffic over the last month, even though I’ve kept up the same posting schedule. Actually, it dropped the previous month as well, but only about 5% so I hadn’t thought much about it, but when I looked at Analytics again I noticed that suddenly on one day it dropped noticeably, which means I was doing pretty well until that point. Heck, I was even listed on Technorati’s top 100 business blogs in 68th place; that’s gone now.
I tried an experiment on my business blog that has always worked in the past. I wrote 18 articles in 15 days, and posted 15 straight days. Over the years, previous tests have always shown that more content equals more traffic; instead, traffic dropped about 10% during the period and continues to slowly drop. Now, this blog not being niched maybe I could see it, though I still wouldn’t like it, but my business blog is fairly strongly niched; no reason it shouldn’t have gone up.
My finance blog stayed almost the same, and my SEO blog did go up, but that one’s still fairly new. The website that made a nice recovery in my mind is my medical billing site, where traffic jumped 25% after falling some months ago, but my Adsense money hasn’t gone up any and that’s slightly disturbing. I got a notice from the Adsense folks saying I should add one more ad unit to each page, but I’m thinking that would be overkill.
Is anyone else noticing traffic fluctuations on their blogs or websites that aren’t positive? I know I’m not the only one, as I was reading a few blogs over the weekend lamenting the same thing. These things are getting out of hand in my opinion.
A few days ago I came across a blog written by Robert Dempsey of Dempsey Marketing and read a post titled Is A Blog Really Meant For Engagement? His overall premise was that blogs indeed were for engagement and that social media offers many ways to help create that engagement and that it can be measured using Google Analytics through one of their new options titled, appropriately enough, Engagement.
No, we don’t mean this lol
As it figures, the first bit of irony I came across is that you have to log in to leave a comment on his blog, and that took me 3 or 4 minutes to find. So much for easy engagement, since y’all know I don’t log in to anything to leave an opinion.
First, you have to find it. It’s listed under Audience, then social, and it’s your first choice. What you’ll immediately notice is that it looks just like the overview page; what the hey? Well, that tells us nothing. Under mine for this blog there are two listings, one saying “not socially engaged” and the other saying “socially engaged”; that one has only 19 visits under it, while the other is well over 6,500.
That meant nothing to me so I clicked on the one that said socially engaged to see what that 19 represented. What came up is a listing of just what socially engaged meant, and it meant that 19 people either liked it or gave it a +1, as it’s associated with Google Plus. So, it’s not counting Twitter or Facebook or anyone else? Okay…
I went back and clicked on the not socially engaged link and nothing comes up. Actually that’s not quite true; it says it has no information to share with me. The actual words are “There is no data for this view.” Four years worth of data and it has nothing?
I went back to the socially engaged group because there are other stats you can glean from them. If you click on a tab that says “secondary dimension” it gives you choices of stuff you can find out about the folks you’re engaged with. Mine says these people average around 25 minutes on my site; oh yeah! And my bounce rate is only around 34%; not bad. Finally, those 19 people visit an average of 3.3 pages on every visit; not depressing.
But it’s skewed. For one, it’s including me somehow, even though I’ve never come to my own site via G+; just wouldn’t make sense. Then someone from Abuja (where?) came by, looked at 2 pages, and stayed for more than 2 hours. That kind of thing will really play with one’s numbers. And I couldn’t figure out what anyone had viewed; ugh.
So, let’s start with this. Engagement is pretty fancy for “look at how Google+ is helping you… or not.” That doesn’t quite help.
Next, let’s talk about the topic in general, that being engagement and whether it’s what we want. Of course it’s what we want; if not, I wouldn’t write all those posts about making it easy to comment on your blog! I wouldn’t talk about comment systems. I wouldn’t bust on Seth Godin so much if I didn’t believe in engagement. I wouldn’t have given love to so many people if I didn’t believe in engagement.
Is there anyone, other than Seth Godin (heck, I did it again), who doesn’t believe in engagement when it comes to blogging?