How Influential Are You Online?
Posted by Mitch on Jul 31, 2010
On Twitter yesterday, one of the folks I followed asked who they thought were the most influential Syracuse social media people. There were a few names bandied about, but I have to admit that somewhere along the way I was hoping that someone would mention me. However, it wasn’t meant to be, and as disappointing as that was, it seems to follow an interesting pattern.
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We as bloggers spend our time writing our posts, hoping to drive visitors to our sites to read what we have to say and see what we have to show. Some of us hope to make a dollar or two here and there, if not necessarily through the blog itself, then by doing speaking engagements, workshops and the like, or having someone see what we write about and decide to pay us for it. However, to get all of that, it takes influence, because that’s what’s going to determine just how many people are going to come see what it is you do.
What I’ve noticed is that I’m more influential outside of my home area than within it. Though I’ve lived in this area for 35 years, I find that I’m kind of the great unknown. Now, a part of that is my fault because I don’t get out all that much anymore, and in the days when I did get out, there was no internet. It’s hard becoming a local cause célèbre, if you will, at age 50. Indeed, the local net community in general probably didn’t even know I existed until I went to my first tweetup last year. Oh, I had a local client here and there, but all because I participated in this consulting group; any local work I’ve done has come through them.
Just to spread this even further, most of my consulting assignments in my main profession have also been out of town. Do local facilities need the types of services I provide as much as out of town facilities? Yes. Do they even look at me? No, I’m pretty much ignored, even at health care networking meetings (I finally decided to drop out after being a member for 15 years), though I do still market to them from time to time. Not memorable enough? Me?!?!?
Back on the 22nd, I did my first workshop on social media marketing in central New York. It’s actually the first time I’ve given a presentation in this area that I’ve been paid for, and I’ve given enough presentations. Goodness, I’ve been in the local newspaper, local business newspaper, once on local radio (I don’t count seeing myself in the background on the local news, though I did laugh), and it seems no one really knows who I am around here; that’s a shame.
Of course, I kind of see it as my fault. One of the things about social media marketing is that when you do it, unless you’ve finitely targeted yourself to your local area, your message tends to spread everywhere, and let’s face the fact that there’s a lot more people “everywhere” than at home. The most consistent comments I get on this blog or any of my other blogs come from people “elsewhere”. The people who have bought products I’ve created are from “elsewhere” (well, I did have one guy I knew who bought one of my products, but he’s the only one). Any web work that didn’t come from my consulting group, or writing work, that I’ve gotten have come from “elsewhere”. Goodness, the article I wrote about one of our tweetups, where I mentioned about 30 names, only got 2 comments, luckily from local people, though I know a few more did see it at least.
Ah, I know what you’re asking; what about the topic about influence online? In that fashion, we at least have some tools we can look at. For instance, I’m sitting at an Alexa rank of 112,591 for this blog. My main business site is around 392,000, my other site is around 1.3 million. For my main search terms on my main business, I come up in the top ten, if not at #1. For my other business, I’m in the top 40 for half of the terms, but if Yahoo was the main search engine I could actually claim a bunch of top 10 slots; I’m going to figure that out one day. For my main business site, it’s linked to more than 3,000 other websites, and my other business site almost 3,000; for this blog, more than 14,000 links elsewhere. As a point of comparison, I popped in some other domain names, and I don’t see anyone else linked to that many sites that I know.
So, in a weird way, it begs the question what is influence anyway, and how does one use it? I think I’ll tackle that one next week. But I’ll ask this question again; how influential are you online?
Copyright secured by Digiprove © 2010 Mitch Mitchell
First Social Media Marketing Goal
Posted by Mitch on Jun 28, 2010
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Two weeks ago I wrote two posts on social media marketing. The first was titled Do You Have A Social Media Strategy?. The second was called Goals For A Social Media Strategy. I was attempting to start a general conversation on the topics because I kind of had an ulterior motive planned. Some of you (Scott, Dennis) wanted more specifics on those goals; I didn’t want to give them up. Now I can talk about it a bit more.
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On July 22nd, in Cortland NY, I’m going to be a big part of a workshop on social media marketing. Okay, truthfully I’m doing most of it, but my friend Renée Scherer of Presentations Plus is going to be doing a part of it as well. The topic is titled Make A Splash With Social Media Marketing For Business. This is a 6-hour presentation that will talk about social media strategies, mention special social media outlets and actually help people set things up as need be. We’re also doing the same presentation on August 19th, but I really want July to be successful.
We’re charging $149 for members of the Liverpool Chamber of Commerce and $169 for everyone else. That’s because the venue sponsoring us is Greek Peak Mountain Resort, a new member of the Chamber (for those who are local I know they’re not in Liverpool, but I don’t ask questions lol) who’s promoting their new attraction, Cascades Indoor Water Park. And if you think that’s a high price, Renée got a flyer in the mail last week for a similar presentation being given in Hawaii for $475 for the same time frame; this is a steal! And there’s a special price which makes it inviting to turn it into an all day thing with the family; coupons if you will. Here’s the flyer to download if you’d like to check it out.
The thing is I wasn’t initially a part of this event. I was asked if I would take over for someone else, and there were some circumstances that I wanted taken care of before I consented. Those have been taken care of, so now I’m a part of this thing. And I have a lot of work to do; I’ve already started on the initial outline, but this is at least 5 hours of talking, presenting, and hands on teaching, so it’s more than the traditional presentation for me.
Now, something I mentioned to my friend Scott is that I don’t believe all goals have to have a time frame on them, and I stick by that. He is correct that most trainers will say you must have a date on it, otherwise it won’t have a chance to be fulfilled. How many of you have lost the amount of weight you said you were going to lose by the date you set? I thought so. How many of you have lost at least some weight by the date you set? I’m betting that’s a different number, and that’s kind of my point. Sometimes the effort towards the goal is more important than the date on the goal; at least that’s how I’m dealing with this thing with my health club, as I’ve yet to lose any weight but have lost some inches.
Anyway, now I can reveal the goal that I really had, which is to have at least 50 people at this event in July. Actually, some of the things we’ve tried have already been put into motion, but I’ll talk about mine, since I’m going to be trying it the social media way. Once a week for the next 2 weeks I’ll be having a post on the event on this blog; that might mean two blog posts in a day, or it might be the only post on that day. In the last 10 days I’ll be throwing a blurb on here as well, and one of the posts will be a sticky post, which means visitors to the blog that come in through the mail page will see it at the top for those 10 days. I’ll also be writing about it on my business blog; I’m not sure I’ll be writing about it more than once on my finance blog, since the topics aren’t quite compatible.
I’ve already started talking about it on LinkedIn, albeit kind of discreetly. I’ve had 3 people contact me asking me to keep them in the loop when I knew more; that’s not a bad start, and now that I can be more free, I’m going for it. How am I going to do it? I’m going to use the 120 character box on the main page to mention it and link to it, and I’ll be throwing out something in some of the local LinkedIn groups I’m a part of. In the last few weeks my connections have grown, and now I’m sitting at around 235 people; that’s not so bad.
It will become a part of my Twitter marketing. Of course the messages will go out when the blogs post, since those messages go out automatically, but I’ll be wording the campaign differently when I mention it separately. The thing about Twitter is that you can miss a lot of people if you only post something once a day, since the stream moves fast. Lucky for me, I talk about so many other things, as well as talk to people in general, that hopefully it won’t be seen as spamming the masses too much. Oh yeah, there’s also a Tweetup on the 30th that I’m going to, and I’ll be talking about it there as well. It’s an offshoot of social media marketing, so it counts; my rules. And y’all can look to the right there to see how many folks I have following me there.
As for Facebook, first I hope more of you join my Facebook business page, for which the widget is there to the right, or you can click on this FB business link. I’m going to mention it in that group, and of course I’ll create an event link to market it as well. I have almost 450 friends there, but of course I’m only going to send a specific link to those people who are local. I’m also a part of a couple of local groups there as well, so you can bet they’ll hear about it.
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Both Renée and I will be doing an email marketing campaign as well, as it’s part of social media marketing, old school as it were. We’ll be getting some help with that one via the Liverpool Chamber; ah, finally something that my paying a membership for is providing me. 
Renée will be using Constant Contact, and she’ll be presenting that since I know nothing about it except I market it as an affiliate.
One final thing we might be doing concerns the webinar we gave last year. I want to talk about YouTube in a bit more detail, so our plan is to take a piece out of that webinar we market and have a short video from it made so we can then create a YouTube page to put it on. I’m not sure how well that will be received, but it’s the next step in my overall social media marketing strategy, so I might as well get a jump on learning how to use it, right?
Anyway, time to end this one. As you can see, it’s an audacious goal, but we’re going to push this one hard. We have verbal commitments; now all we have to do is turn those verbals into actual paying customers. And now you know the rest of the story; thanks Paul Harvey. Stay tuned; at some point after the event I might let you know how successful we were. Oh yeah; future emails will be much shorter. 
Copyright secured by Digiprove © 2010 Mitch Mitchell
Charging For Advertising
Posted by Mitch on May 1, 2010
In my last post I talked about how, suddenly it seems that my word is gold in some fashion, at least for my other two blogs anyway. Well, what’s also now happening is that I’m getting a lot of requests to put some kind of advertising on the main page of my finance blog, Top Finance Blog. This has presented somewhat of a conundrum, so I thought I’d express my thoughts in public here, in case someone wanted to jump in and offer alternative advice. You might have to take a quick look over there to offer advice on this.
First, I’m now hesitant to allow any text advertising on the blog. It’s not because I had it on this blog and it lost its page rank. It’s mainly because even back then on this blog it seemed out of place. I mean, I have other text links, but they’re associated with the blog itself or my own businesses. I consider a blogroll as being associated with the blog. The text link, though; I personally can’t figure out how it fits into the scheme of things, and I don’t want to go that route at all.
That means, second (I always figure there should be a “second” if there’s a “first”), the only thing left is a banner ad of some type. I don’t have a problem with a banner ad, because those I already have on the blog. I’m telling everyone that the largest it can be is 200×200, since that fits a side panel; I don’t see myself popping anyone else’s 468×68 banner ad into any of those posts, and I’m only running that type of ad at the top of each individual post through Commission Junction.
What I’ve been offering is to run banner ads at $10 a month. One guy said it was too high, others haven’t commented yet. I don’t think it’s too high at all; matter of fact, I’m wondering if it’s kind of low. I’ve also said the banner ads would be nofollow; I don’t think they like that either, but that’s my prerogative, right?
At the same time, though I’ve made the offer, I’d also have to figure out where I’d put it. Too high and it messes up the seemingly balanced site if people go from the main page to one of the articles. Too low and the advertiser might feel like they’re not getting their money’s worth, no matter what I charge.
Also, there’s the thing about relevance and location. I have a lot of UK companies wanting to advertise on the site, but I’ve stuck with American only. My thought is that most of my readers of that blog are from the United States, and I don’t want to intentionally be sending them to the UK for something they might want, then find out they can’t use it here. And relevance to finance is important as well; I’ve outright turned down products such as medical equipment because it’s not a medical blog of any sort, even if I do comment on medical finances and, of course, health care reform.
What are your thoughts on this issue? Am I being too tough or too lenient, and would you care about text ads, relevance, or location?
Copyright secured by Digiprove © 2010 Mitch Mitchell
Why I Created A Facebook Fan Page
Posted by Mitch on Apr 19, 2010
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After over a year of thinking about it, I finally created my first Facebook fan page. Actually, officially Facebook has moved away from the term “fan” and just calls is a Facebook page. I like that also because thinking about having people become “fans” of mine, rather asking them to do it, just seemed so narcissistic; definitely not normally my style. Anyway, it’s under the name of my business site, so if you’re on Facebook and would like to take a look, check out T. T. Mitchell Consulting, Inc, which is my main business name.
Why did I create this page? After all, I’ve had to think about it for so long that you’d think anything I had to basically convince myself to do that I probably would walk away from it. That’s my normal pattern, for sure.
Truthfully, it was an impulse decision. There was some research and thought over all this time, and the truth is that I’m now looking to push all aspects of my business just a bit further than I already have. After all, with my SEO Xcellence site, where I market myself as an internet marketing consultant for small businesses, I talk about helping businesses find ways to maximize their online presence. Turns out that, for SEO purposes, creating a page to link to your business is more effective than creating a group page. I don’t know why, but there’s some history out there, so it makes some sense. Kind of like some folks and Squidoo pages.
However, Squidoo just doesn’t work for me personally; can’t really say why. I wasn’t sure Facebook would work for me either, but I have more than 300 friends there, or do I believe, and that’s more than I would have on Squidoo.
I also know you’re probably remembering what I had to say about Facebook group pages, but since the focus is much different, and what I’ll be doing is much different, I don’t really need participation on that page as much as people just seeing what’s going on with me.
What do you do? You go to a page like this, where it tells you what you’ll be getting, kind of, and then there’s a link that says “create a page.” You click that, and follow the instructions, which is to answer a few questions, and you’re on your way.
Okay, that’s not quite it. I wasn’t sure what to do with my page once it was first created because unlike a group, you can’t just start writing all sorts of stuff in free form. Groups aren’t supposed to be for advertising purposes anyway, and since pages are, they’re trying to keep you in some kind of format. What did I do? I contacted one of my friends, Shirley Frazier of Solo Business Marketing, for some assistance.
Basically, what she said was to add all my business and product links to the page so people would know what to follow and look at if they came to the page. Also, you can write something on your wall, and I also wrote a message in the discussion area. I’ve told people they can write comments, ask questions in the discussion area, and I’ll answer whatever I can. I added all my business links, which consisted of three websites and 3 blogs. I have other sites, but I’m not considering any of those business related, per se, so I won’t be adding those. I added a link to my newsletter page and my books and CD, and samples of my articles.
Then, instead of doing a blast out to all my friends, which just didn’t feel right for me to do, I wrote on my status wall that I’d created it and asked people to take a look. Yeah, I know, I get tons of page suggestions all the time, but I just didn’t want to do that back to anyone. My friend Kelvin says I’m not thinking like a business marketer, since I am talking about my business, and he’s probably right, but so be it. I’m writing about it here, I put it on Twitter, and I’ll put it on LinkedIn, and I think that’ll be enough.
Anyway, I hope you check it out, if you’re on Facebook; thanks.
Workshop/Webinar In May
Posted by Mitch on Mar 26, 2010
Man, I’ve been busy lately. But I guess I’m also a glutton for punishment when it comes to the real world, so I’m announcing two live presentations upcoming in May.
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With my friend Renée Scherer of Presentations Plus, I’ll be doing a two-day presentation on the topic of customer service, and Renée will be doing the topic of Microsoft Excel. On May 6th, we’ll be doing the live workshop at the Homewood Suites in Liverpool, NY on 7th North Street. We’ll be doing both morning and afternoon presentations, and for those who pay to come to both workshops, we’re offering a free lunch.
Then on Friday, May 7th, we’ll be doing a version of the same presentations as a webinar, which of course for folks who might be located in places other than here in the Syracuse, NY area, and for folks who want something a little bit shorter, since the workshops are going to be 1 1/2 hours each, and the webinars at 60 minutes each. These will be recorded and sold as separate entities once they’ve been cleaned up a bit.
If you want more information, you can check out this link, which talks more about what each of our presentations will be about and our brief bios, as well as registering and paying for the events as well.
We’re trying something new when it comes to advertising this thing that’s much different than last year when I did the webinar on social media and SEO. One, the live part is something we didn’t venture to do last year. Two, we’re advertising it way in advance, and I’m thinking about making this a sticky within the last three weeks before the presentation to make sure people see it. How do those of you who run sticky posts do with them?
Three, Renée created flyers, which were set up for distribution at yesterday’s Syracuse Chamber Business Show, which was pretty neat I must say. The flyers were yellow; at long as they weren’t green I was good with it (I hate the color green). Four, we’re going to be getting some advertising on local radio, which is pretty neat, though I have no idea how that’s going to work since she’s handling all of that as well. And five, we’re getting a little bit of support from the Liverpool Chamber of Commerce in the form of some email advertising; that doesn’t upset me one bit either.
Our hope is to get a total of 40 people for the live presentation, and hopefully 10 to 20 for the webinar. That’s a lot of bodies, but the money wouldn’t be depressing. And the topics themselves are based on our survey results, which I posted in December.
Some of you might be wondering what the relationship is between what I’m doing and what Renée is doing. During my talk on customer service, I’m going to mention ways to set up customer service tracking, and Renée will be showing people how to do it in Excel in some fashion. Of course, those will only be peripheral issues for both of us, but I asked a friend of mine who’s an organizer how she pulled off a workshop that was similar last year, when she did office organizing (she has a newsletter also) and her friend did a presentation on Quickbooks
. She said she mentioned organizing finances and then her friend could help show how to do that using Quickbooks. Hey, we’re giving it a shot.
So, if any of you are near the Syracuse NY area, we’d love to have you be a part of this; heck, help spread the word, though I know I’m going to talk about it often enough over the next six weeks. And if you’re not, think about participating in one of our webinars.
Microsoft Office Professional 2007
Copyright secured by Digiprove © 2010 Mitch Mitchell
101Phones Not Paying Me My Commission
Posted by Mitch on Feb 19, 2010
Once again, I have to “out” one of my affiliate programs for not processing my commission on a product I’ve marketed for them.
At the end of my post about the Six-Figure Blueprint book, I posted an affiliate product from 101Phones, a 2-line phone with two portable extensions, which in essence gives you 3 phones to put in different rooms. About two weeks ago I had someone purchase that phone; I know that because I was informed of the purchase. I got the numbers I needed to verify it, just in case I never got credit for it.
This is another company through Commission Junction, so I went to the CJ site and found the affiliate information for these people and sent them an email with all the information. By the way, I waited a week to see if my commission was going to show. I waited 3 days, and didn’t hear a thing. I then sent a second follow up email, and I included another email address I found for the company, as well as an email address I had for CJ, which I’d had to use at one point last year when I initially had problems getting credit for another sale. Here it is, 4 days after that one, and once again I’ve not heard anything.
In the second email, I told them if I didn’t hear from them I was going public with my complaint; this is it. Now, why am I doing this? One, I think two weeks is long enough to wait for notification of my commission, especially since CJ says it should only take a week at best. Two, I don’t want anyone else getting cheated if these folks are scam artists. Three, I know they’re on Twitter, and since my posts show up on Twitter when they see the headline, if they care about their business, they’ll head over here and see what I’ve written and I’ll get some kind of action. It worked that way when I had issues with both Panda and Football Fanatics in the past.
It’s hard enough to make money online without feeling as though you’re being cheated. This time around, though, I have to admit that I’m surprised I haven’t heard from Commission Junction either. After all, they’re the initial folks helping to support these companies, and it has to make them look bad when they’re affiliates aren’t doing what they’re supposed to do.
If it takes another 4 or 5 days to get some action, I’ll be removing any advertisements for their products, sending them an even sterner email, then probably dropping them forever. I kind of like their stuff, and the product was delivered very fast, but if this is how they treat their affiliates I don’t want to have anything to do with them.
Yeah, this is how I take a stand; I hope y’all don’t just sit by and let someone treat you badly, especially when it’s money that’s concerned.
Marketing Or Advertising Your Business
Posted by Mitch on Feb 13, 2010
Yesterday I gave a presentation on the above topic to a consultant’s group I belong to, The Professional Consultant’s Association of Central New York. I’m also on the board, write the monthly newsletter, and I’m the webmaster of their website.
Anyway, it was interesting talking to these folks, most of whom are older than I am (scary since I’m 50), and though I got through it all, it seems they all got hung up initially on social media and just what its purpose was. One guy kept asking the question “did you get any business out of it”, to which I could answer to each one “yes”. He didn’t ask if I got a lot of business out of it, but he was missing the point.
The idea of doing things online isn’t always to immediately get a return on your investment (ROI). Yeah, that would be pleasurable, but the truth is that unless you’re already well known, or fill a need that the market has nowhere else to turn to, it will take some time before you really start making money. Sometimes it takes years, but I digress.
The basic thing about marketing a small business as opposed to a large business is that you probably don’t have a budget set for advertising. Oh yeah, let’s get the definitions of the two terms out of the way, just to be clear. Marketing is planning for how you want others to learn about your business and products. Advertising is money spent on producing materials to help you market your business and products.
Small businesses usually start out doing the same thing because it’s the only thing we know. We buy a lot of business cards, which isn’t so bad except often we haven’t fully defined ourselves before we buy the first batch. We either buy or make brochures, which means we spend a lot of money buying supplies or paying someone else to design and copy these suckers. We buy a lot of paper and envelopes to attack things that way. And we try to make endless calls (well, those who have the mettle to do it; I don’t) trying to talk to people who won’t return phone calls. It’s a tough life sometimes.
What we all eventually find out is that, through some kind of networking, we finally have a chance to make some money and do some business with others. It can be a long struggle for some of us, whereas others find success pretty quickly. There is no one way that it happens for everyone.
It’s the same with marketing online. We have read some of the stories of marketers who seemed to hit the ground running into success with internet marketing, and that’s good for those folks. But that’s not the norm. Even Darren Rowse didn’t make money initially, and it probably took him a couple of years to really ramp up his empire, so to speak. And here’s the next part; almost none of these guys continued making money the way they started out making money.
Don’t believe me? Joel Comm started out making money through Adsense; he’s moved on from there. So has Darren Rowse, who actually makes his money through many other services rather than just blogging. Lynn Terry and David Risley make most of their money in other ways than blogging, and John Chow has always said he makes more money from other sources than just blogging. Everyone has to be ready to diversify in some fashion to keep making money; you can only prime this particular pump so many times before the effect wears off. Think about 10 big name internet marketers from 6 years ago, then think of how many of them you still see on a regular basis, unless you’ve stayed on their mailing list forever. If you need to, check out Gurudaq, which I wrote about back in October 2008.
Enough of that. I figure that some might be interested in my outline for the presentation, and at the risk of someone stealing it, well, I really don’t care this time around, although it seems some of my content has been stolen by a site calling itself Lua Cheia (they stole an entire article from my business blog; I wrote them and they said it’s a version of Digg & Stumble Upon, only I got no attribution; here’s the link to it if you want to see it, but I’m not making it an active link: http://luacheia.soup.io/post/44468305/When-Protecting-Your-Reputation-Isn-t-Worth). Anyway, here’s the outline; enjoy, and do NOT ask me where I got the statistics from, as I just took the first stat I found on each of these from wherever I could find it.
Traditional Marketing Ideas
1. Mail
A. Letters
B. Flyers
C. Postcards
2. Printed Materials
A. Flyers
B. Brochures
C. Business Cards
3. Networking
A. Join Groups
B. Get On Committees
C. Work on getting people to know you
4. Hire someone to market you
A. Agency
B. Sales people
5. Phone calls
6. Media
A. Magazines/Newspaper
B. Radio
C. Television
New Ways Of Marketing
1. Email
2. Websites
3. Blogs
4. Social Networking
5. Speaking/presenting
Costs of Advertising
1. Printed materials can cost a lot of money
2. Cost of postage
3. Costs of joining groups
4. Costs of labor in hiring others
5. Websites can be expensive to create, but are easy to change
6. Blogs are inexpensive to create and maintain, but still need to “advertise” in another way
7. Social media is free, but can be time consuming
8. Email is free, but some people don’t respond well to it
Effectiveness/ROI
1. Mailings only convert at an average of around 1%, and only if you submit in high volume
2. Business cards only convert at an average of around 2%, but once again, volume drives the figures
3. Websites have a 2.5% conversion rate, based on high traffic
4. Blogs can help conversion rates go up by 3% if you have a niche market
5. Email converts at less than 1% for people you don’t know, around 25% for people you do know
6. Phone calls convert around 2 to 3% for product based companies, less for service based companies
7. Speaking engagements convert around 1% initially, but can increase to 5% over time for some
8. Networking converts at around 1% short term, but can increase to 5% over time for some
9. Advertising on media depends on product & location; products always do better than services
10.No figures on social networking yet, but people have gotten business from it
What Personally Affects How / What We Do
1. Comfort level
2. Finances
A. What can we afford to spend on stuff
B. How much in need are we of making money “now”
3. Control
4. Knowing our market too well / too little
5. Trying too hard / giving up
Big Question – What do you do in marketing/advertising & how does it work for you? Are you missing ways that might be beneficial to you long term?
Copyright secured by Digiprove © 2010 Mitch Mitchell
I'm Just Sharing is where I share my thoughts on internet marketing, writing, blogging and many other things. You never know what I'll be posting on. So keep coming back, read, enjoy, and buy! ;)
