Tag Archives: Adsense

Rethinking Adsense On My Blog

This is not about to be a rant against Google Adsense. I’m actually appreciative of the opportunity I get to earn a little bit of change here and there from Adsense on my website, and now that I’m earning money faster than I used to with it, I’m not looking to have it gone from my life any time soon.

Felix spam!
Melly Kay via Compfight

However, I am thinking about reducing just how much Adsense I have on this site. To that end, I’ve already done it, replacing the skyscraper ad I had on the right side with my Widget Bucks ad instead. But I still have two sets of Adsense on the left sidebar, and I’m thinking about removing the second one, the lower one, and putting a block of 125×125 ads in that spot instead.

Why am I thinking this way? Well, I’m coming to the conclusion that blogs are not conducive to great earning potential from Adsense. Blogs really are more participatory than static websites. People come to read, and then they come to comment (okay, big hopes at times, but go with me here).

Sometimes people will look at the box ads you have if something catches their eye, or if they’re in a buying mood. But people don’t usually look at the Adsense on your blog, especially if they’re used to seeing the same thing on their blog.

As a for instance, I looked at the Adsense blog on the main page of this blog. Every ad talks about how to make money with your blog, including the one ad for Adsense. The second block is actually more interesting, but I’m figuring that if the main box, which is in a prime spot, is being ignored, then the second block is also being ignored.

I may keep two ad blocks, but move one right into the posts itself. There’s a WordPress plugin that actually will pop that in for you, though I haven’t explored it yet, and I’m thinking that if I have it directly in the posts that it might be seen better. However, I’m hesitant to do that until I see what either Kontera’s ads or LinkXL ads look like, which are supposed to be integrated into my content.

By the way, almost two weeks on each of them, and not a single ad has shown anywhere yet. I’m wondering if I’m not writing about anything that their advertisers could talk about; heck, that article on music sites, and the one on health should catch someone’s attention, one would think, but they’re both new.

Anyway, if I do it, I’ll do it over the weekend some time, and I may not announce when I do it. But if I write a long post, and something looks different, and you’ve read this post, you’ll get it.
 

Blogging Step One; What To Write About

A blog is an online journal of either personal or business ideas that people want to share with other people online. Some people write to get things off their chest. Some people write to journal their day. Some people write to give their opinion on things such as politics or religion. Some people write to show off their expertise in a particular field. And some people blog to make money; nothing wrong with that.

blog topics

Before even starting a blog, you should take some time to decide what you want to write about. Many people come up with a quick idea, think it’s cool, and decide that’s where they want to go. But if you’re going to blog a long time, or if you have a purpose other than just ranting, you shouldn’t skip this step.

At the same time you’re thinking about what you want to write about, you also have to decide if you’re going to try to make any money off it by adding things such as Google’s Adsense, Clickbank, or any other affiliate or PPC (pay per click) types of ads. It’s an important decision because it helps you to determine whether you’re looking to write a fun blog, a business blog of some type, or a personal blog. If you’re going to use a blog more as a diary and you’re hoping to make money off it, the ads that come up probably won’t help you much.

So, say you want to write a business blog, and you’re a financial counselor; I’m going to use this one because I’ve seen this topic fail a lot. Think about how much you could write on a consistent basis on just that topic if it’s your business. Think about who you might be aiming your posts at. If you’re only looking to talk to people who might use your services and you’re trying to highlight your expertise, you might find yourself starting to struggle for something new to say pretty quickly.

However, let’s say that you want to do that, and talk about financial matters in general. If you’re ready to give your opinion on the status of the stock market, the price of oil, the trading of commodities, CEO compensation, or whatever the latest bit of news is that’s out there, now you’ve given yourself a chance to succeed for a long time because every day there’s something going on that’s fodder for your commentary. Broadening the area of the topic you want to focus on is a key to longevity.

I met a guy a few weeks ago who said he wanted to write a blog, but didn’t want to give opinions because he didn’t want to lead people one way or another. Blogs are either for opinions or dissemination of news; everything else ends up as articles, white papers or tech manuals.

If you want people to consistently come to your blog, you have to not only give them information, but there has to be a level of entertainment. You have to be interesting; think about which teachers were your favorite in school. In history class, did you want a teacher who just gave you what came straight out of the book, or the teacher who would intersperse stories that helped bring situations and people to life (having fun memories of one particular history teacher right now)?

So, in review, decide what you want to write about, pick a topic that’s broad enough to give you enough to talk about for a long time, and be interesting. Oh yeah, one more thing; have fun with it, and think of it as fun, because if you think of it as work or as a necessity, you’ll crash and burn quickly. Even with business blogs, you’re allowed to be irreverent every once in awhile; I know I certainly am.
 

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Even The Big Time Marketers Make Mistakes Sometimes

It would seem that, sometimes, even the big boys, the ones who really know what they’re doing, might make a misstep.

I subscribe to a weekly newsletter written by a lady named Lynn Terry called Self Starter Weekly Tips, which gives tips on internet marketing; I’m always trying to learn more from someone who’s already there.

A couple of days ago, she sent out a newsletter promoting the new book by Joel Comm (perfect name for an internet marketer, don’t you think?), a big time internet marketer who’s knows as the “Adsense Guy”. He’s known by this name because he is probably the first guy to become a millionaire by using Adsense.

Anyway, in one of her emails, she mentioned that he had a new book out, and that, instead of charging what he normally does, which is around $97, he was having a major league sale and only charging $9.95. Heck, this sounded like a great deal to me, so I clicked on the link and went to the page so I could check it out. And it looked pretty good, I have to say.

However, I’d had an experience with something else I’d purchased from his site many months ago, where I had inadvertently been signed up for something on a monthly basis, and didn’t notice it on my bill until I couple of months later. Seems you get automatically enrolled in one of his special programs that they don’t charge you for in the first 30 days, then hit you up with the fee afterwards. So I went looking through all the add-on deals, and there it was, plain as day.

I decided to pass on the deal. Sure, you can cancel at any time, but I have all sorts of things going on, and I didn’t want to take any chances of something happening like it did the last time.

Yesterday Lynn sends out a follow up email mentioning this very thing, which she indicates that she herself had missed. And she had a link to her blog so that we could all read more about it. I decided to go there, and saw how some people had commented on the topic. I also noticed that Joel himself has joined in the fray, which I think is kind of neat because one wouldn’t expect a big time internet marketer to pop onto someone else’s blog to defend himself.

Still, he’s having to defend himself, and he’s taking a lot of heat because of the way he’s set this thing up. And I’m kind of surprised by it; not that people are complaining, but that this interaction keeps occurring, and that someone who’s supposedly as savvy as Joel wouldn’t just think about pulling that particular “offer” after seeing how many people are angry about it. Of course he has a defenders, people who have purchased other products and services from him, but they’re in the minority, and they’re also missing the part.

People don’t like add-ons that could possibly cost them money later on, especially when they don’t know about it. We don’t mind joining membership sites, but we really like it to be our choice. Also, the sales page is extremely long, and if you’re not someone who regularly reads all of the copy on pages like that, you’d have missed it because it was almost all the way at the bottom, the very last thing mentioned as a “giveaway”. It’s not in small print, but it might as well have been.

So, even the big boys make a misstep every once in awhile; I feel a little bit better this evening.