This is what happens when you don’t keep up on things. I’d almost missed that Google had put through another Panda update in October. The first time they did something like that most of my blogs took a tumble, but overall it wasn’t all that bad. However, this time it’s taken direct aim at my biggest money making site.
I’ve talked about my site Medical Billing Answers before. It’s been generating close to $300 a month in Adsense revenue, and with the other money I’ve been earning from other sites, which isn’t much, I’d been feeling pretty good. I want it to be higher but I figured that time would help push it along.
In early October it’s earnings were right on pace and I went on to start dealing with other things. With a week to go in the month I went to look again and noticed that things had dropped off sharply, and that I might not even make $200 for the month. I did, but barely. Not only that, but I ended up not getting paid my September money, which was greatly irksome.
On that front Google did eventually send out a notice to everyone talking about their glitch and saying that most of us would get that money and our October money at the same time in November; I’m still holding my breath on that one. However, almost halfway through the month and I’ve barely passed the halfway point towards $100; what the hey?
This is the part I don’t understand. My site on medical billing issues was doing very well, and suddenly, after what I believe is its third alteration, Panda decides it has no real authority after all? And just like that it affects my income that drastically? Is that fair?
Actually, it has nothing to do with fair I suppose, but reality. I haven’t added much new to that site in about 3 months, and maybe that’s the issue with Panda; no new activity, it stops sending people your way. These days everything seems to be about activity, kind of like the topic I touched upon when I wrote about blogging frequency. I mean, while traffic on my medical billing site has fallen 32% over the last month, traffic on this site has increased 7%, on my business blog it’s up 9%, and my finance blog is also up 8%. These are sites that I’ve kept up consistently new content. The oddity is my SEO blog, which is showing a decrease of 13%, even though I have a new post every 3 days there.
I’m irked that my income stream has been interrupted, yet I also think there’s something that I should have been able to do to keep it coming in. Do I start another blog? Ugh! Nope, that’s not going to happen. I guess I just have to try to make sure to add something new there at least once a month to see if that helps get its steam back. It does prove the overall need to diversify income streams, even online. Still, I’m not happy about it overall.