Starting Your Blog Social Media Campaign Via Commenting
Posted by Mitch Mitchell on Feb 8, 2011
Last April I wrote a post to add to my Blogging Tips series titled How To Start Getting Visitors. It was a super basic tip on how to get some notice for one’s blog by contacting certain folks and letting them know you had a blog.
While that’s nice and all, one couldn’t quite call it a campaign towards increasing awareness. In essence, it was really like becoming an insurance salesperson and calling all your family members first, then all your friends, then your pseudo friends, and after that not knowing what to do with yourself.
I decided it was time to at least get more people going on this front. I do this because of two things. One, I had a meeting last week with a couple of ladies who wanted ideas on how they could create awareness of their new business through social media. I told them about blogging, based on what it is they do, and then told them the process they should go through to get going. Two, I made the same recommendation recently to someone who visits this blog, and though I’m not sure if he’s done the entire campaign I know that he was willing to listen and give it a try, so I have high hopes.
This is mainly for beginners, but it’s also for people who aren’t getting any real traffic to your site as well. This isn’t a talk about niche marketing; it’s a talk about working the process, meeting the blogging community, and getting known by others. And if you want some more starter information, check out my blogging tips.
Let me set the scenario for you; it’s possible you’ll have more or less time, but this is a great starter scenario. You’re someone who doesn’t have tons of time, but you want to get people to your blog. You write 3 posts a week, and often you have some time left over after you’re blogged, or some on days when you don’t blog. We’re going after the 30 minute process for you to undertake.
Your goal is to make comments on at least 5 blogs during that 30 minute time period. What you do is go to Google Blogs, which can actually be found by going to Google, clicking on “more”, then scrolling down a little bit. When the next page opens, you’ll see all sorts of blog posts on trending topics that look like news. But they’re all blogs, though some aren’t personal blogs. That’s really your goal, because you want the opportunity to stand out; that plus big time blogs like Huffington Post don’t have CommentLuv; this is a part of the strategy.
In the search box, put in a topic that you want to read on. It could be something in your niche, but it doesn’t necessarily have to be. Believe it or not that statement is controversial, because everyone else will tell you that you need to comment on blogs in your niche because you want targeted traffic. At this stage what you really need is traffic, and you also want the opportunity to not only show that you can talk to people and offer something good, but you still are hoping for the opportunity to stand out. So, you will be looking at blogs in your niche also, if that’s a part of your strategy, but that’s not what it’s all about. Networking; that’s what it’s all about.
For the first two weeks you need to be committed to commenting on at least 5 blogs a day. You can continue going to Google Blogs, but hopefully in your searches you have found a few blogs that you like well enough to return to. That’s important because something blog owners like are people who will come back more than once. You also want to look for a mix of blogs that have CommentLuv and those that don’t. You look for CommentLuv because it highlights previous blog posts of yours; you look for the others because you don’t want to look like one of those guys that “only” comments on CommentLuv blogs; it’s just a little smarmy.
In the next two weeks, you’re going to comment on blogs that you’ve found you like and now you’re going to make sure to look for blogs within your niche. The thought now is that you’ll have started establishing yourself with at least a couple of people, you’ll have left your links on their blogs, especially if they have CommentLuv, and now you’re going to go out on a campaign to see what others in your niche are saying and take the opportunity to make sure they know you’re around.
After four weeks, look at things this way. If you only had 3 days a week to do this process and only those 30 minutes, you’ve made at least 60 total connections, whether some of those folks received return visits or not. You’ve planted the seeds of knowledge that you’re out there. I would almost guarantee that you’ll have started seeing more visitors, especially if your titles have captured people’s imaginations and your content doesn’t stink.
Once you see the process starting to work, you’ll be hooked. I’ll throw this out there; how many of you who visit these days saw me as one of your initial commenters? How many of you picked up on that and decided you were going to start commenting on other blogs? How many of you found it contagious and uplifting when people finally started coming to your blog? You may not have followed it in the manner I’m recommending here, but you did this in some capacity, right?
Yes, blogging does take more work than just writing posts. But your rewards on the end could give you more than you can imagine; that sounds nice, doesn’t it?