Some Blog Posts Deserve More Time
Posted by Mitch Mitchell on May 8, 2013
Those of you who visit this blog often know that I often have a new post every 2 to 3 days. I always have something I want to talk about so writer’s block isn’t a problem I have. Sometimes even I have things that get in the way of keeping up a heavy blogging schedule because not only do I have the 5 blogs to keep up with but, as an independent consultant, every once in awhile I need to concentrate on other things for awhile to bring in some cash so I can play around for awhile.
The gap this time around had nothing to do with either of those, although I’m writing this from another city in a hotel room with a relatively slow “high speed” internet connection. But it’s free so I’m not overly complaining.
Many of you saw my last post titled Don’t Be Bullied About Your Blog Or Web Space; if you didn’t see it please check it out and the blog and video that’s linked to it. In my opinion it was a post that deserved to have some time to catch on without a lot of other stuff getting in the way. I could have had a post ready to go the next day or two days afterwards, but the way I saw things it would have done a great disservice to the post.
Here’s two realities. The first is that if you write more you get more traffic. A few years ago I tried an experiment where I wrote 2 posts a day for two weeks. My traffic jumped nicely, and I proved my point. I also proved another point; the traffic I got for one post was different than the traffic I got for another post. That means those posts got almost no comments, even from people who were regular visitors. Thus, I didn’t quite get what I wanted even though I got what I wanted; you get that?
The second reality is that sometimes you have to step back and let a post germinate. When that happens, when you really touch a nerve, you can end up getting more traffic from one post in a particular week than you might get from combined posts.
In a 2-week span the post I linked to above got more visitors than the next three posts combined. Only one other post in the top 10 had people staying longer, and it was a pretty long post that also had a video at the end, but I wasn’t in that video, although I wouldn’t have griped much if I had been because the ladies in that video were pretty attractive. 🙂
Sometimes you have to recognize when you write something that you feel might be important, or you have to be cognizant in paying attention to how a post is being received and decide to hold off on when you want your next post to go out. The way I see it, that post had some legs, needed some time for its momentum to play out a bit, get some comments, and then be ready to move on. I think at this point it’s had its run, even though it’s still getting comments. And people have been supportive of my friend, so much so that a lot of you have gone to her blog and made comments; thanks for that, as it proves that we bloggers really are a community that looks out for each other.
Have you paid attention to your blog posts to recognize when one might need more time? What about posts that need less time; have you ever thought about that as well? Let me know; meanwhile, enjoy the rest of your week!