Posted by Mitch Mitchell on Aug 5, 2012
At the recommendation of one of my online friends, I took a shot and joined a site called Social Buzz Club. In essence it’s a social sharing site whose intentions are to help people generate positive buzz for their content by sharing the content of others.
I have to admit that I went into this with a little bit of trepidation. I’ve never done well with other sites of this type, although it looked like it might be different.
The first steps you take is in setting up your profile. You find out early that if you’re a free member that you have limits on what you can do. For instance, you can only highlight one website, which wasn’t so bad. However, I couldn’t highlight my Facebook business profile, only my main site, which was slightly irksome but not a deal breaker. There were some other limits as well, but I pushed through. You’re also supposed to pick categories they’ve pre-determined that you should fit into, and none of them actually fit my category, since I was trying to highlight my health care consulting business.
Once that’s completed it’s time to share content. You have to share so many articles before you get to list one that you want others to share. I started going through their big list of categories before I realized I was going to be in trouble. It seems that those who are already on the site have figured out ways to get their articles into multiple categories. I kept coming upon the same articles over and over by the same people. Here and there I could find something original, but not all that often.
Still, I shared, or at least tried to share. The site says you have the option of sharing on Facebook, Twitter, LinkedIn or Google Plus. In actuality, you have the option of sharing wherever the person allows you to share their content, and almost every article I came to either wanted it shared on Facebook or LinkedIn.
Here’s the thing. I tend to have my beliefs of what types of things one should be sharing for their own business in different places. Many of the articles I saw I didn’t want to share on Facebook because they weren’t the type of thing I wanted in my personal stream. I didn’t think any of my friends or people connected to me there would care. The same with LinkedIn; the article people wanted shared just didn’t seem to fit that platform. Most of them would have fit great on Twitter, but since that wasn’t an option on any of the articles I saw, I couldn’t do that.
I did reach the allotted number of articles so that I could add an article, but started wondering about it all. I actually looked at every article before I recommended it, but I wasn’t sure that everyone else was going to do it like I did. Thus, I started thinking that most of the people to whom my article might be presented probably wouldn’t care about the topic. And that bothered me greatly for some reason. I wasn’t sure if it was for the same reason I never became a professional musician (I wanted people to listen to me while I played, not do anything else) or because I felt that if the people who shared the link that it wasn’t going to do me much good in the long run.
One last thing. Once you sign up, you start getting email, and lots of it. The owners of the site, who are probably very lovely ladies, send at least one email a day. One day I got 5. They host webinars and other events and in their own way they’re trying to be helpful. I just felt it was overwhelming, probably because I started getting irritated with it after a couple of days.
So, I canceled my membership, which is really easy to do, much easier than it was killing my Klout account so long ago. I figure I was a member at least 6 weeks and I gave it a good go, but in the end I knew it wasn’t going to deliver what I thought it might. And trust me, I researched it first, going to the search engines and finding all these positive reviews for the site. The issue for me once I got in was that almost none of the people that wrote positive reviews for it had articles there; at least nothing within the last 5 or months anyway. It got me wondering how they saw it as such a wonderful thing yet weren’t participating.
Anyway, that’s what I have to say about it. If you want to try it go ahead, because your experience might be different than mine. Guess I’ll just continue puttering away until I find something else I might like.