Six Things I’ve Learned About Affiliate Marketing
Posted by Mitch on Apr 24, 2009
I’ve written on this blog many times that I’m not the best affiliate marketer in the world. Well, I’d have to say that part is true, based on my history. However, what I can’t say is that I haven’t learned how to do any type of affiliate marketing, and if I decided to redo a few things, I believe I could actually start making some nice money at it. It would probably take some time to get to a point where I could be making enough to pay all my bills, but I actually do believe I could do it.
So, if I were going to start today with something brand new, what would I do, based on what I’ve learned thus far? Let’s look at my list:
1. I’d take time to think about a niche where not only could I write at least 100 articles about it, but that would somehow surround a product. I mentioned this in a comment on Sire’s blog once in response to a question someone else asked. I know someone who created a blog about hydroponic gardening, which means it was truly a small, defined niche. It was the only subject she wrote about on that blog, as it was new latest hobby. And, along with pictures she took herself, she had Adsense on her blog, but also had products related to hydroponic gardening. She was earning close to $1,000 a month on just that blog alone. She recreated that type of thing a few times, and was living fairly well. However, this wouldn’t only have to be a blog; a nice website might do the same thing.
2. I’d take more time to think of a domain name that people might actually know what it is they’re visiting for. With my Medical Billing Answers site, I did this very thing. It’s been making consistent Adsense money for me over the last five months, which is really nice. The problem is that there’s no consistent product that relates to it other than some books, and books aren’t quite a great seller, plus they have a low margin of return.
3. Set up internal linking from the beginning. When I started this blog, I had no real concept of internal linking. When I created my Reviews Of Everything site, I knew to create menus with categories, but I didn’t do a great job of setting it up for proper internal linking. Now I’m good at internal linking as it pertains to this blog, but I haven’t gone back to do it with my business blog, and I haven’t done it for most of my other sites. I have done it for my main business site, which has helped greatly, and I did it from the beginning with Top Finance Blog. I think if you create a niche site or blog, that will work wonders for you.
4. Join more than one affiliate program, but have an idea of what and how you want to market those items. I’ve only done this well for my Top Finance Blog, where I knew I would only market finance related items. With my medical billing site, I never thought about anything except for Adsense initially, and with my Services And Stuff site, I never thought out how to lay out my product advertising, so it’s a mish-mosh of stuff that just doesn’t work well. Even with my Reviews site, I have laid things out properly, but not matched up items well, which messes up sales greatly.
5. Research better. I’m supposedly the king of research, but when all is said and done, when I created the sites I’ve created thus far, each was more of a whim than any concerted thought of how I would market anything. Even with Top Finance Blog, I didn’t think about monetizing it until two months after I started it, and I wasn’t sure then how I was going to do it. My medical billing site was the best planned site of all of them, and it makes the most money, and, oddly enough, it was an industry I didn’t have to research because I know it pretty well. For my next site, you can bet I’ll research, then select a niche, then pick the right domain name, select products beforehand, then I’ll set it all up and go for it.
6. No matter how well you set things up, you still need traffic. The most perfect site in the world won’t generate anything without traffic. There are really only two ways to drive traffic. One, through search engines, which means you need to not only do great search engine optimization, but hope to have a niche that will drive either lots of traffic or has loyal readers who’ll buy because they like your information. Two, through efforts such as what we bloggers try to do, or email, or things like Adwords, or hooking with folks who will help to drive traffic.
I think that’s enough for now. Of course, add anything you’d like to the mix, because that’s what we do around here, we share information and ideas. And I could have added a seventh, though it’s more negative, that being that sometimes affiliates drop you because they don’t feel you’re making enough sales, as I’ve been dropped recently by Apple stores and Newegg, though Newegg dropped me because I’m in New York state; so, those two will never be mentioned around here again.
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Mitch Reply:
April 24th, 2009 at 6:05 PM
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Last summer Cait and I took the 30 Day Challenge and learned how to do keyword research and drilling down to somewhat of a ‘micro niche’ before we set up a blog. We also learned some SEO and link building to help get a new blog going. I was amazed at how fast a blog that is set up for a niche can get PR and traffic if done right.
I do find a niche blog very boring. Since the niche you pick is normally for traffic and the ability to beat the competition, it is not always a fun topic.
We also applied as much as possible to our original ‘everything’ blogs and I saw an immediate difference in sales for 1 company I have on mine. I did just simple editing, linking, pinging…
I think everyone has to have a few mistakes for their learning curve. At least I can see my mistakes and understand how or what to fix. I do not think I could have done that if I was making my 1 st blog even with the lessons. I just would not have ‘gotten it’.
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Mitch Reply:
April 25th, 2009 at 1:09 AM
Good thing I’ve learned some things over time, but I have a long, long way to go.
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Sire Reply:
April 25th, 2009 at 10:52 AM
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Mitch Reply:
April 25th, 2009 at 11:27 AM
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Sire Reply:
April 25th, 2009 at 7:45 PM
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Mitch Reply:
April 25th, 2009 at 7:54 PM
Now I wish I had that kind of eye; I see things that I think would make great pictures, but I don’t have the equipment or the eye for the lighting to make it come out as I see it live.
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Sire Reply:
April 25th, 2009 at 8:15 PM
I used to have the time, but as you know things have changed and now my blogging time has been reduced.
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Mitch Reply:
April 25th, 2009 at 8:20 PM
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Sire Reply:
April 25th, 2009 at 8:46 PM
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April 25th, 2009 at 8:48 PM
almir Reply:
April 27th, 2009 at 2:24 AM
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Mitch Reply:
April 27th, 2009 at 2:48 AM
You’re always welcome to drop by and leave links to your related posts in any of mine. That way when I update them I can move them up into the reference section in the body of the post. That is supposed to be better for SEO and it ensures more people will see them.
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April 25th, 2009 at 11:29 AM
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April 27th, 2009 at 2:28 AM
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April 25th, 2009 at 11:26 AM
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April 25th, 2009 at 8:18 PM
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April 25th, 2009 at 8:44 PM
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April 25th, 2009 at 8:47 PM
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April 27th, 2009 at 2:37 AM
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Mitch Reply:
April 25th, 2009 at 8:19 PM
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April 26th, 2009 at 11:19 AM
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Brian D. Hawkins Reply:
April 26th, 2009 at 1:28 PM
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April 26th, 2009 at 5:53 PM
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Mitch Reply:
April 26th, 2009 at 2:16 PM
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April 27th, 2009 at 2:14 AM
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April 27th, 2009 at 2:18 AM
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April 27th, 2009 at 2:40 AM
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April 27th, 2009 at 2:49 AM
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April 27th, 2009 at 6:41 PM
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Sire Reply:
April 27th, 2009 at 3:27 AM
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Mitch Reply:
April 27th, 2009 at 8:25 AM
And you’re not wrong, just,… literal.
I think traffic it is the most important of all, and maybe the most difficult and time consuming unless you have lots of money and pay a SEO expert co. that delivers you Adwords traffic with tons of your money, but if you are like the rest of us, we cannot afford too much paid traffic. Maybe that´s why we focus on search engine traffic cuz it is free.
To earn some money from clickbank I guess it is a hassle because of the ways they have for the payout, its not only to sell but to sell to 5 different people and some strange things that make you take sometime to redeem your money.
Luis
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Mitch Reply:
April 26th, 2009 at 2:06 PM
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April 26th, 2009 at 5:58 PM
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April 27th, 2009 at 12:48 AM
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April 27th, 2009 at 2:43 AM
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April 27th, 2009 at 2:50 AM
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Dennis Edell Reply:
April 27th, 2009 at 11:11 AM
I suppose it’s not THAT outlandish considering the global reach of the net, but one would have to do considerably more then a blog post.
This is where those like Willie C. and their 200,000 list of names come into play.
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Mitch Reply:
April 27th, 2009 at 11:21 AM
Marketing Business Review Reply:
April 27th, 2009 at 1:25 PM
It seems then I will never be able to redeem my money from CB, I have about 200 dlls sitted there but my main market is the US and Canada and I dont know where those sales came from. So what I suppose to do? Wait the next century to see if I can make it.
The worst of all is that my main plugin sale uses CB, I guess I will ask them to change from program, CB its a waste of time unless you are a SuperAffiliate. But that will take some time from me.
What a turn-off. At least Google gives you your 100 dlls thru your bank account. I guess this makes me appreciate Google, at least just for this, lol.
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Mitch Reply:
April 27th, 2009 at 1:32 PM
At the same time, at least you’ve made money. I know people have clicked on some of the things I’ve been marketing, and not only have they not given me credit for the couple of bucks I know I’ve made, they don’t even give me credit for clicks. Nope, more and more it sounds like it’s time for a change.
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I’m thinking about asking for guest bloggers like Yan did so I can still maintain what I have going and work more on niche domains, not to mention visiting and commenting on friend’s blogs. I’m way behind there too.
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Mitch Reply:
April 26th, 2009 at 2:09 PM
My thought is that a webpage probably needs at least 20 static pages of information to start generating some money, and oftentimes one starts and then realizes that something there could create another page, and you’re off. What’s what I did with my medical billing site; I started with topics, and things blossomed from there.
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Thanks for the article Mitch!
-Brandon
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April 27th, 2009 at 12:51 AM
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April 27th, 2009 at 12:52 AM
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Dennis Edell Reply:
April 27th, 2009 at 11:25 AM
Take me for example (it’s my comment).
You’ve been a reader/follower of mine for some time now.
How often up to now have I actively recommended/tried to sell/whatever, anything on my blog?
Very little? Ever? Nope, not really. I went for the traffic/readership/subscribership, to build first.
With the product first method, unless you JV with a list, you may be waiting a while…deadly in IM time.
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Mitch Reply:
April 27th, 2009 at 12:08 PM
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Dennis Edell Reply:
April 27th, 2009 at 12:40 PM
Also, as been “advised” (see copied) by MANY bloggers, if you switch on your computer saying, “I’m gonna make money now”…you’re not.
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Mitch Reply:
April 27th, 2009 at 12:47 PM
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Dennis Edell Reply:
April 27th, 2009 at 1:19 PM
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Mitch Reply:
April 27th, 2009 at 1:29 PM
Still, I believe one has to have a foundation of some sort. If your foundation is traffic, and it ends up garnering you lots of sales later on, then that’s a good thing. If someone else has a foundation that’s a product, or a specific line of products, and they can run with that, then that’s fine also. In some circumstances, “build it and they will come” actually does work. But it will take more work after the fact to make it grow even bigger.
I’ve done too many things based on a whim too, with little planning. Somehow, most of them seem to work out anyway.
All your points are spot on. I’m impressed by the person with the hydroponic blog and what she is making. That’s a great example.
Anyway, just wanted to use that “hammer” nickname one more time!
~ Steve, the whimsical trade show guru
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Mitch Reply:
April 27th, 2009 at 12:54 AM
You picked a tough niche, that’s for sure, as talking about trade shows has to not only not bring you much ancillary money, but it’s got to be hard coming up with lots to write about at a certain point. Then again, maybe I just don’t know; is it?
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Trade Show Guru Reply:
April 27th, 2009 at 9:51 AM
My nickname Hammer for you is based on a recent quote you made in a comment reply:
“I make my point, expound on it, then try to hammer it in there again.” – Mitch, April 17th, 2009
I hadn’t thought about MC…
And you’re right, there’s only so much one can write about trade shows…
I am due for another niche or two.
Steve, the trade show guru
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Mitch Reply:
April 27th, 2009 at 11:17 AM
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April 27th, 2009 at 12:54 AM
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April 27th, 2009 at 11:06 AM
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gagan @ Miami Web Design Reply:
April 27th, 2009 at 12:22 PM
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Dennis Edell Reply:
April 27th, 2009 at 12:48 PM
With a little thought and creativity on your part, you can indeed find the “perfect” name AND in a .com.
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gagan @ Miami Web Design Reply:
April 27th, 2009 at 1:04 PM
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Dennis Edell Reply:
April 27th, 2009 at 1:34 PM
All my domains are perfect for what I need them for.
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April 27th, 2009 at 1:42 PM
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April 27th, 2009 at 3:02 AM
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Mitch Reply:
April 27th, 2009 at 8:26 AM
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I think you have done a good job covering the bases in this post.
Researching and finding a topic where you can provide top-quality, original content on an ongoing basis is one of the real keys to affiliate marketing.
If that niche is focused on a hobby, so much the better, because people invest time and money on their hobbies.
If you are knowledgeable and active in that hobby, even better.
Another good niche is children’s activities. Parents spend lots of money on things for their children to do.
The absolute worst niche is “how to make money online.”
In the past, I did well with selling items through LinkShare and CommissionJunction, but I’m moving away from both of them. With many thousands of impressions and quite a few thousand clicks, I’ve sold exactly zero things in the last year.
I do much better with private affiliate programs, especially those that have a dedicated manager and which offer residual income.
It’s very hard to build a business on commissions on one-time sales.
As I update all my sites this year, I’m paring some of them way down to refocus on what’s working for me now, versus two or three years ago.
I’ve stopped promoting products through ClickBank, but still have some links to find and remove. I earned a few checks from them, but not enough to contend with all the junk that’s available on their site.
I used to be a huge fan of Amazon.com, but no longer. It’s not working for me now.
However, if I were writing about digital photography or electronics, it may still be worthwhile. Some people are earning thousands of dollars per month.
No matter what you do, however, you have to have steady, and hopefully repeat, visitors to the site.
Without traffic, you don’t have anything.
That’s why it’s so important to pick a niche where you can stand out from the crowd.
Of course, this is a case of “do what I say and not what I do.” I’ve learned a lot in the last couple of years that I have not had time or energy to implement, yet.
Act on your dream!
JD
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Mitch Reply:
April 27th, 2009 at 12:11 PM
Thanks for your comment. You’re right, making money online is a horrible topic at this point. And, what I keep seeing is that everyone writes the same exact thing on the topic, almost as if they’re copying from each other, which is why I go the way I do. No one can seriously ever accuse me of being like everyone else. lol
You mentioned private affiliate programs; not looking for specifics, but how would you define that better?
Traffic is always a very important thing, and you’re right, drive by, non-recurring traffic doesn’t help much unless you’re getting millions of visitors a day, which most of us will never get.
Odd question for you, and I’ll toss Dennis in here also. At this point in your internet marketing career, if you needed $500 more in a week than normal, couldyou earn it for sure?
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When I say “private affiliate program,” I mean a stand-alone program managed by a single company that is not part of any affiliate network.
The best example, for me, is Sitesell’s 5 Pillar Affiliate Program. It’s private, two-tier, and offers lifetime customers. Just last month, I earned several hundred dollars in residuals, which is more than I earned from several other affiliate programs, combined. And, many of this year’s new sales will lead to next year’s residuals, and so it grows.
Another example…
At one time Cognigen was an MLM company marketing telecommunications services for a number of vendors. Last year, they went through a massive reorganization and morphed into Commission River, which is now a two-tier affiliate program that also offers residuals on many services.
I’m not interested in selling cell phones, which is now their primary product, but they offer other services I do enjoy promoting.
The nice thing about the transition is that all the old Cognigen links still work, or are redirected to new Commission River pages.
Amazon.com has a private affiliate program. Unfortunately, they offer one-day cookies and no residuals. Plus, everyone knows about them now, so why click on our links?
CafePress used to have a private affiliate program, but they closed it and transitioned to Commission Junction. I was doing pretty well in commissions before the change, and then they just dried up.
As far as being able to earn an extra $500 in a week for sure, the short answer is no.
In a month, maybe.
Good question.
Act on your dream!
JD
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April 27th, 2009 at 1:58 PM
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April 27th, 2009 at 9:23 PM
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April 27th, 2009 at 9:49 PM
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April 28th, 2009 at 9:51 AM
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April 28th, 2009 at 3:45 PM
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I have not yet started affiliate marketing but the easy adsense marketing. Your post is very important to me, as I am planning to do it soonest. Thanks a lot.
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Mitch Reply:
June 2nd, 2009 at 4:54 PM
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