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Services And Stuff

Posted by on Mar 3, 2009

Probably only one or two of you know this, but I do have another website that I’ve never talked much about here. It’s called Services And Stuff, and it was my attempt to create a different kind of web portal, i.e. web directory.

Let’s face this fact; I don’t like most web directories. It’s a bunch of categories that all look the same, and you’re crowded in with lots of other people without getting to really stand out in any fashion. The format is also the same on all of them, and that just makes them all really boring.

So, I came up with this thought about changing the model a little bit. I would have categories and allow people to list their links for free. They would also get to add a short, one line blurb about their site, and all of the listings would be relatively consistent, so that there weren’t lots of words getting in the way. And, since I wasn’t charging anyone for their link, I would put in my affiliate links instead, and only charge people if they wanted to advertise somewhere on the site.

It actually worked kind of well for awhile, then it stagnated. What you see now is the second redesign, and I’m not quite sure I’ve still fully got it the way I want it. One of the problems with even minor directories is that they fall outside of the realm of what one needs for proper SEO processes, i.e., enough content on each page to do it right. How the site has maintained its PR3 throughout all these years is beyond me, since I also haven’t done the best job of internal linking with it. The page I’m most proud of is my articles page, although I’ve always wished I could get it up to at least 100 articles so I could create categories for them also. And there’s also a blogs page, which could be used instead of a blogroll. The one thing about this site is that I can add people at will if I so chose to, as it’s been established that one can do that unless requested not to, and I added one of Sire’s site to the mix because, well, we’re playing email chess, so I figured I owed him something for all those beatings he’s taking (yeah, like that’s happening all that often).

Still, it’s my site, and it’s out there, and I wanted to introduce it to all of you. When I start writing squeeze pages for affiliate programs, or other items, I’m going to link them off this site, as it’s best suited for it. Yeah, some folks would say to create a new domain name and advertise it that way, but I’m thinking that if I’m buying new domains, I’m either popping another blog on there or I’m creating an entirely new website. Truth be told, many affiliate marketers use one of their websites to promote their products, and it’s not a bad model if the website already has some web prominence, which this site does have, at least.

Anyway, take a look, if you will, and decide if you’d like some link love to the site, or if you’d like to do some advertising on the site, or if you hate the model totally. I still think the idea is sound, but the process might be Wed 1.0 instead of Wed 2.0, and of course we’re moving quickly towards Web 3.0.


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3 Comments »

Mitch:

You’re right on both counts, Dennis. I’m not a super affiliate, but before they started buying new domain names, that’s how they used to run their campaigns, as I remember those days. And my site is very 1.0, but right now, it’ll have to do. Still, it offers its opportunity for links, and it gets visitors, so it’s not a total waste.

March 4th, 2009 | 12:30 PM
khaled:

Hi Mitch
There are a million and one directories out there and they all seem to be the same. One day instead of having loads of links from different categories, someone will focus on what would be better for the end used and target the site more towards products. If Im looking for a new microwave, I can look through directories for electrical goods and spend ages and never find the result im looking for. If the directory offered me the ability to not only search by category, but by manufacturer and product as well, not only would it be more useful for the end user, it would be better for seo. Of course your own affiliate links could be placed in with the natural links, and click through’s would have a higher rate of success because the traffic is targeted in the first place especially if the site is niche.

March 5th, 2009 | 6:55 AM
Mitch:

Khaled, I do have a search function, but nothing on the level of as many products as you’re mentioning. However, I have decided that one thing I need to do is add products pages to my site, in case someone pops by and sees something in a category that they feel they might like to purchase. I just need to make that site so much more.

On its own, though, it can still serve as a directory, only one that’s very close to the vest. Requests have to go through me, I check out the sites, then I approve or disapprove, and if approved, put the listing on to fit the overall style of the site. That’s the only thing that really separates my site from others.

March 5th, 2009 | 10:27 AM