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SEO & Social Media Is A Process

Posted by on Jan 31, 2011

“Digital marketing is not a one night stand.” – Mitch Joel, Six Pixels of Separation

I have talked about both SEO and social media on this blog. I believe both are important for one’s online presence. After all, if you have a business website or any type of blog and you’re hoping people will find you, having your blog optimized properly gives you the opportunity to compete with the masses that might do what you do. And social media gives you the opportunity to continually drive people to your site by helping you to keep the masses informed in some fashion.

by Emanuele Tolomei

In Joel’s book, he mentions that it’s easier to connect with people online than it’s ever been before. He also says that it’s a process; very few people are going to reach everyone the first time out. That’s absolutely true. Most of us have been to blogs that talk about the same issues I mentioned above, as well as many other things. Sometimes these concepts sound so easy that they seem to lead people into believing that if they do any or all of these things that almost immediately people will be flocking to their websites and they’re going to make tons of money.

Life doesn’t work like that. Even if late night TV commercials promise you the moon, think about how long it’s been since a human has been to the moon again. Goodness, the first trip to the moon took 8 years, and landing on the moon took almost 10 years. If the analogy were taken to its next step then you realize that the moon might be attainable, but it’s not easy and it’s definitely time consuming.

I was talking to someone about this subject last week. The conversation got to how long it would take before her site really started seeing visitors and taking off. I answered that it was an unknown; it’s a question that is impossible to answer for almost everyone. There are so many factors involved that if anyone ever gives a blanket response to this one they’re lying and are going to take your money, then give you excuses later on.

This is just a quick cautionary tale. Any advice you get as far as driving traffic to your site or blog, take it for what it’s worth and just realize that it’s all going to take time, and that you’re going to have to continually work on the process. It’s definitely not a one night stand.

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The fact people don’t accept the principle of “it takes time” is the #1 reason why most blog owners give up during the first year. Hundreds of blogs are born every day, but it’s true as well that hundreds blogs die every day as well. It’s not an easy job but most important, it’s not a fire-and-forget one. You have to keep working on it to become better and hope – just hope, it’s not guaranteed – to be successful in the end.

January 31st, 2011 | 10:59 AM
Mitch Mitchell:

Exactly Gabriele. Of course, everyone defines success differently as well, and maybe those expectations need to be tempered some.

January 31st, 2011 | 11:22 AM

Gabriele, it could well be their fault as well. Perhaps they just wrote the post not applying any real method to drive traffic expecting it to just happen. As we all know it doesn’t.

February 1st, 2011 | 4:36 AM

Hey, Mitch. Nothing comes fast and easy, almost all things that can make you rich necessitates work and a certain amount of dedication.
Although, many try to sell “work one hour a day” solutions, there is no such dream or at least not something that you can implement the first day you start. Many such solutions necessitates you to put a fair amount of work at start so that you can collect the results later.

So, even “work one hour a day” need dedication and a lot of work!

January 31st, 2011 | 12:25 PM
Mitch Mitchell:

That’s true, Alex. I’ve been working my way through the 4-Hour Work Week, and even Ferriss admits that to get there takes a lot of other work and time. I think it’s a great goal if one can get there.

January 31st, 2011 | 3:01 PM

Hey Mitch,

I agree with the point that Joel made in his book that very few people are going to reach everybody on the first time out. I just got started with learning how to drive traffic to my sites through social media and I can tell you from experience that it’s a very slow process.

I definitely wish it was a much faster method to use, but I guess it’s like you said it’s not supposed to be a one night stand. Thanks for your insights on this topic.

January 31st, 2011 | 4:26 PM
Mitch Mitchell:

Thank you, John. Of course it would be amazing if we could do it. I’m reminded of a story in Robert Allen’s book Multiple Streams of Internet Income. He talks about launching a campaign where, on that day, they made a million dollars worth of sales. But the build up for the product, as well as the creation of the product, took a long time and a lot of planning. So, one can become a millionaire in one day; it’ll just take a lot of work before that day to do it.

January 31st, 2011 | 7:00 PM

If the right strategy is applied, actually it takes about 2 weeks, to get organic traffic, of course it depends on the niche. How many visitors, I have this question, nobody can say that, even an educated guess will not be even close to accurate. Again depending on the niche, social marketing can bring visitors instantly. I would like to share my recent experience. For about 2 weeks, I am doing Social Marketing for 2 websites which are targeting completely different niche – kids cooking and scaffolding. I am very surprised from the results, I was expecting kids cooking to go very well with social marketing, it is exactly the opposite. The scaffolding website is going ballistic and people are following and commenting.

January 31st, 2011 | 9:18 PM
Mitch Mitchell:

That’s kind of amazing, Carl. Scaffolding, eh? Well, I guess that’s what more people have to deal with, but I might have thought the same as you.

January 31st, 2011 | 11:58 PM

Let me add something more, I am running another 4 social marketing campaigns as well for pretty long time – Fashion, Gadgets and Travel in Asia and Travel Around The World. Again surprise – travel in Asia beats all other, but even bigger surprise is that the last place is for gadgets.

February 1st, 2011 | 7:40 AM
Mitch Mitchell:

Actually Carl, I would have thought travel throughout Asia would have been the biggest draw, especially where you are, so I’d have at least guessed that one correctly.

February 1st, 2011 | 10:59 AM


First off, I love the quote. I think if you are blogging to make a fast buck, and there are sites out there that claim they can teach you, I think you need to rethink your strategy.

Blogging is a passion for me. What I want to say is more important than wondering if I am SEO friendly.

On the other hand, getting traffic is important if you want to reach a wide audience.

I’m working to understand social media better so that I can get my message of inspiration out to more people.

And sometimes unexpected things happen. The other day I used posterous to create an addendum to an article for my newsletter readers. It was just info for my readers, but the post ran wild with traffic. It’s linked in to Facebook and twitter, so I will have to consider exactly what I am using it for in the future.

Love it all, cause there is always something new to learn and try.


January 31st, 2011 | 11:30 PM
Mitch Mitchell:

Great stuff, Nick, and you’ve kind of proven, along with Carl, that you’re never really sure what will draw people. Social media can be a lot of fun and it can work wonders, but of course it still takes time and it’s hard to manipulate as well.

January 31st, 2011 | 11:59 PM

Hi Mitch,
I am quite new to Seo, since it takes long for things to come into form, when the duration becomes long enough it looks merely confusing whether to hold it or no. I liked your post, It is very informative. Thanks for sharing.

February 1st, 2011 | 2:04 AM
Mitch Mitchell:

Anusha, it’s what I do. 😉 And it does take awhile for things to work out, but with diligence one can get there.

February 1st, 2011 | 10:57 AM

Hi Mitch

I completely agree, traffic is an unknown quantity!

I have been asked so many times “how long will it be before I get xxx amount of traffic”

Social Media is a great traffic source for me, with Facebook being my number 1 traffic source thanks to my feed pulls.

Networked Blogs is also excellent for blogging traffic too,


February 1st, 2011 | 4:12 AM
Mitch Mitchell:

Thanks for contributing, Alex. Anyone who really answers that traffic question is either lying or has no idea what they’re talking about. But we’ve all probably tried something in our past, and learned it just doesn’t work that way.

February 1st, 2011 | 10:58 AM

I’ve always found it takes lot of work. A lot of traffic I get is due to visiting other blogs and picking the right topic which in turn rates well in the SERPS. You don’t always get it right but when you do it pays off.

February 1st, 2011 | 4:38 AM
Mitch Mitchell:

Sire, yours is a point I make to a lot of people who have new blogs. It takes at least a little bit of time and some real work to get things coming back your way.

February 1st, 2011 | 10:58 AM

Hi, Mitch. I completely agree with the statement that getting site traffic from SEO and social media is a process. It is a long one that requires hard work, time and a whole lot of tests to see what really works. It was a good thing that I decided to go into forum and blog commenting because that was when things started to look up for me. I guess it’s thanks to people like you who do not only let newcomers feel welcome, but is also not afraid to share the love. So again, many thanks, Mitch. 🙂

February 2nd, 2011 | 4:48 AM
Mitch Mitchell:

Thanks for that Wes; I think it’s a great thing meeting all of y’all and of course sharing my thoughts and information as I can. We’re all in this together. 😉

February 2nd, 2011 | 7:31 AM
Dennis Edell @ Direct Sales Marketing:

One should always add “targeted” before “traffic”. Anyone with time on their hands can gain massive traffic to any site in a very short period of time…..if it’s not targeted it makes no difference.

February 3rd, 2011 | 8:27 AM
Mitch Mitchell:

Maybe, maybe not Dennis. For this blog, I just want traffic; for my business blog, I want targeted traffic. Thing is, if you have no idea how to drive traffic in the first place then it doesn’t matter if you want targeted traffic or not. Either way, it’s still a process, but targeted traffic will definitely take a lot longer to achieve.

February 3rd, 2011 | 5:38 PM

Cannot comment about Social Media.I am not particularly a fan of social media but as far as SEO is concerned it is a process,a ever running process.

February 5th, 2011 | 7:22 AM
Mitch Mitchell:

That it is, Rob; the most perfect SEO still needs updating every once in awhile.

February 5th, 2011 | 9:12 AM