“Digital marketing is not a one night stand.” – Mitch Joel, Six Pixels of Separation

I have talked about both SEO and social media on this blog. I believe both are important for one’s online presence. After all, if you have a business website or any type of blog and you’re hoping people will find you, having your blog optimized properly gives you the opportunity to compete with the masses that might do what you do. And social media gives you the opportunity to continually drive people to your site by helping you to keep the masses informed in some fashion.


by Emanuele Tolomei

In Joel’s book, he mentions that it’s easier to connect with people online than it’s ever been before. He also says that it’s a process; very few people are going to reach everyone the first time out. That’s absolutely true. Most of us have been to blogs that talk about the same issues I mentioned above, as well as many other things. Sometimes these concepts sound so easy that they seem to lead people into believing that if they do any or all of these things that almost immediately people will be flocking to their websites and they’re going to make tons of money.

Life doesn’t work like that. Even if late night TV commercials promise you the moon, think about how long it’s been since a human has been to the moon again. Goodness, the first trip to the moon took 8 years, and landing on the moon took almost 10 years. If the analogy were taken to its next step then you realize that the moon might be attainable, but it’s not easy and it’s definitely time consuming.

I was talking to someone about this subject last week. The conversation got to how long it would take before her site really started seeing visitors and taking off. I answered that it was an unknown; it’s a question that is impossible to answer for almost everyone. There are so many factors involved that if anyone ever gives a blanket response to this one they’re lying and are going to take your money, then give you excuses later on.

This is just a quick cautionary tale. Any advice you get as far as driving traffic to your site or blog, take it for what it’s worth and just realize that it’s all going to take time, and that you’re going to have to continually work on the process. It’s definitely not a one night stand.

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