SEO Reputation Scam
Posted by Mitch Mitchell on May 2, 2011
It’s amazing how things sometimes just build upon themselves. Case in point, I’ve written a couple of articles in a row that indirectly tied into each other, and suddenly something else comes up that, well, just flows into each other in odd ways.
I thought about linking to both of the past articles, but I do that often enough and this time I’m going to let it go for a moment. It’s just easier to do a rehash here without it and then get to the new stuff.
The quick recap. On my local blog I wrote a review about a restaurant that wasn’t good. As a sidebar, I noticed that some bad reviews that had been written on a site called Yelp seemed to be hidden. Then I learned that Yelp filters reviews based on participation on the site, which brought about questions, at least for me, as to whether sites like that could be trusted for their reviews because maybe it was possible that companies paid to have those reviews removed or hidden.
Then I get an email from ConsumerAffairs.com pointing to a news story from April 15th that talked about small companies that get bad reviews and how SEO companies are contacting those companies and saying they can take care of these bad reviews. That’s what the article, titled Bogus ‘Complaint Removal’ Sites Prey on Small Businesses, talks about, mentioning how many business fall for this scam and then try to report them, but there’s no real place to report them.
Here’s the thing, if I may. We all have the ability to try to control how we’re portrayed online. If we’re not online and not managing our profiles, if you will, someone else can come along and put something up that will take over the search engines and put you at a disadvantage. If you’re a business, that could end up being a very bad thing indeed. For instance, if you go to Google and type in “Village Burger Liverpool Review” my original article comes up 4th, behind 3 reviews on Yelp, and I just wrote that last week. You can’t just type in Village Burger and find it because it seems that business name is all over the place; so much for originality.
There are many reputable SEO companies in the world, and I hope I’m considered as one. Sure, there are things you can do to help recover your reputation. But bad reviews will probably always be there, even if you have enough money to buy every person off that ever says something bad about you. Anyone that tells you something different is lying; don’t believe the hype.
By the way, there’s a brief follow up to what happened at that restaurant, if you will, and I’m writing it here instead of there because I got this information from a source that would be easily identifiable if I wrote it there, and I know none of those folks will come here because they don’t know about this blog. Anyway, someone mentioned that blog post to the owner and said they saw the picture I put up on the article. The owner’s response: “I need to buy smaller buns.” So much for customer service, a pattern that just keeps coming up more and more.