Posted by Mitch Mitchell on Mar 24, 2010
Oddly enough, I guess I owe this post to much of the spam I’ve been receiving lately. Much of it asks, stupidly of course, how they can subscribe to my RSS feed for this blog, which is pretty much all over the place, especially if you use Firefox.
However, it got me thinking about RSS feeds in general, especially as they apply to business websites. I have enough websites, I figure, but in reality I have 3 business websites. And I don’t have RSS feeds on any of them.
I’ve started wondering if I should have feeds on them. After all, I don’t do a lot of updating to those sites. One of them I have my business blog attached, and it obviously has a RSS feed, so I’ve just assumed that site didn’t need one. For my other two sites, though, I do add something here and there, and those are mainly articles, and maybe I need a RSS feed for those. After all, who doesn’t want more RSS subscribers?
The question of course is why anyone would subscribe to the RSS feed for a business site. It’s not news, and since most of us assume that most sites are fairly static, what would compel us to subscribe? Or is this a case of “if you build it they will come”?
I’m not the only one who thinks about this sort of thing. A woman named Sarah wrote an article titled Why RSS Is So Important For Your Business That You’re Probably Already Using It (whew, long title!), and she talks about the importance of having RSS feeds if you’re constantly updating your information. That’s easy to agree with, but what about if you’re not constantly updating your content?
Actually, that’s kind of the point, isn’t it? As a consultant, I often advise potential clients that they need to have constantly updated content in some fashion. Of course I usually recommend blogs first, and most blogging software comes with the ability to easily add RSS feeds so you’re covered there. But what about the website itself? Other than news sources and sales pages, are there any other reasons for a business to syndicate their site?
Something more to think about, I guess. Meanwhile, the palm trees are for my friend Sue. 🙂