Rethinking Adsense On My Blog
Posted by Mitch Mitchell on Nov 14, 2008
This is not about to be a rant against Google Adsense. I’m actually appreciative of the opportunity I get to earn a little bit of change here and there from Adsense on my website, and now that I’m earning money faster than I used to with it, I’m not looking to have it gone from my life any time soon.
However, I am thinking about reducing just how much Adsense I have on this site. To that end, I’ve already done it, replacing the skyscraper ad I had on the right side with my Widget Bucks ad instead. But I still have two sets of Adsense on the left sidebar, and I’m thinking about removing the second one, the lower one, and putting a block of 125×125 ads in that spot instead.
Why am I thinking this way? Well, I’m coming to the conclusion that blogs are not conducive to great earning potential from Adsense. Blogs really are more participatory than static websites. People come to read, and then they come to comment (okay, big hopes at times, but go with me here).
Sometimes people will look at the box ads you have if something catches their eye, or if they’re in a buying mood. But people don’t usually look at the Adsense on your blog, especially if they’re used to seeing the same thing on their blog.
As a for instance, I looked at the Adsense blog on the main page of this blog. Every ad talks about how to make money with your blog, including the one ad for Adsense. The second block is actually more interesting, but I’m figuring that if the main box, which is in a prime spot, is being ignored, then the second block is also being ignored.
I may keep two ad blocks, but move one right into the posts itself. There’s a WordPress plugin that actually will pop that in for you, though I haven’t explored it yet, and I’m thinking that if I have it directly in the posts that it might be seen better. However, I’m hesitant to do that until I see what either Kontera’s ads or LinkXL ads look like, which are supposed to be integrated into my content.
By the way, almost two weeks on each of them, and not a single ad has shown anywhere yet. I’m wondering if I’m not writing about anything that their advertisers could talk about; heck, that article on music sites, and the one on health should catch someone’s attention, one would think, but they’re both new.
Anyway, if I do it, I’ll do it over the weekend some time, and I may not announce when I do it. But if I write a long post, and something looks different, and you’ve read this post, you’ll get it.