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Re-purposing Content

Posted by on Nov 10, 2014

A couple of years ago on a different blog I wrote an article talking about re-purposing blog posts. That post was more about internal linking by making sure to take old blog posts and add those links to newer posts to help enhance the SEO benefits of new content.

Be seeing you
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In this instance the concept of re-purposing content is more than talking about blogging. Most people have something that they’ve written previously somewhere on their computers. What they forget is that much of what was already written would make great blog posts or articles to put on their websites. If you’re looking for a lot of content and don’t have the time to write something new, going back through old files could provide you with what you need.

Some of it might need to be updated or edited but that’s no big deal. Writing for people in your office or your clients is a bit different than writing for publicity or advertising purposes. Your other content might be written more directly or contain information that’s probably proprietary in some fashion; no sense taking any chances that you’ll put something out there that wasn’t totally meant for the general public. I often find outlines on Excel spreadsheets that I can turn into blog posts or articles.

Unless you’re a financial advisor, you probably have a lot of files that don’t have time limits on what’s going on. Tax information and investing changes don’t fare well over time. Talking about products or processes can be timeless.

Even if some of your previous content is already online in other places, you can get some benefit out of it by linking to it and then writing about it, talking about what was on your mind when you wrote it, what changes there might be to it now, or anything else you can think of. After all, it was original when you wrote it, and it still represents you in a positive light. I do that all the time since I have multiple blogs; I think it’s interesting using your own stuff for ideas, and the links could get people to visit your other spaces.

Take some time to go through some of your old files for new web content; you might be amazed at what you’ll find.
 

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4 Comments »

Mitch … a great tip. I can tell you as a tortured songwriter (who has hundreds of songs but never sold one) I have found the iphone voice memo app to work the same way. I’ll be out and about (hopefully with a guitar) when I get an idea I record it and it blows my mind later. Keep up the good stuff!
Damien Riley recently posted…Manic Monday – Free CD and video song requestMy Profile

November 10th, 2014 | 3:43 PM

How funny Damien. I never sold a song either but I did have one place in the top 600 once out of 25,000 songs overall. 🙂

November 11th, 2014 | 1:01 AM

What a thrill! Good man! You’ll have to post a file to the song sometime. I’d love to hear it!
Damien recently posted…My Glass is Half Full Thank YouMy Profile

November 11th, 2014 | 2:28 PM

Unfortunately, all my songs are on cassette tape, and I haven’t purchased the thing that converts them to digital files… whatever it’s called lol

November 12th, 2014 | 1:22 AM
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