Promoting Ourselves, Our Content, Our Videos… Everything!
Posted by Mitch Mitchell on Oct 12, 2015
You know, I’m good at giving advice. Sometimes people don’t take it. Sometimes they do, and when they do, things always seem to work out well for them. Not that I’m perfect or a know-it-all, but I’m pretty good at analyzing other people’s habits and troubles and helping to find a solution that helps. After all, I am a consultant. lol
Often, people follow my advice… after someone else tells them what I’ve told them. I’ve recommended to some people to start blogs. I’ve recommended to some people that they should be doing videos. I’ve recommended to some people that they should be doing interviews, even podcasts. Eventually they all do it… after someone else tells them after I’ve said it.
I don’t get mad; I figure I’m more the visionary, the one who knows what could come, and maybe I’m so far ahead of the curve that it doesn’t make sense… until it does. It’s like what I say about motivation and motivational material. It’s all pretty good, but sometimes a person isn’t ready for it at that moment. But when they’re ready to consume it… it can be life changing for the good.
Why the preamble? I figured that I’d boost myself up before I break myself down. Because, when all is said and done, there’s a lot of things that I’ve written on this blog that, for one reason or another, I haven’t always done on my own. Thus, I might be holding myself back from some of my long term goals… actually, forget the “might”; I am.
This is a cautionary tale that’s also an open admission. Come along for the ride.
You see, I like to consider myself a content producer. Back in the day, I used to write 5 days a week on this blog. At that time I only had 2 blogs, and on the other one I wrote 3 times a week. Even now, I have 5 blogs, I’ve written two actual books, and I do a lot of writing for others. I’m hoping to make more money writing for others… but that’s another thing entirely.
What I’ve always been hesitant to do a lot of is marketing and promoting. It felt a bit self serving, even though I want more people to visit my blogs, read my articles, and possibly hire me for all sorts of things. I did mention I’m a consultant; yet, even there I’ve always been a pretty reluctant marketer and promoter.
Earlier this year, I shared the results of a short personal study on traffic, which was the result of planning my Twitter posts and writing articles on LinkedIn. I also talked about the disappointment of trying to get things going on both Facebook and Google Plus.
While a part of that was good, it wasn’t close to enough. I’ve had to start thinking about shifting a part of what it is I do, and some of that has come from my conversations with my friend Yasmin Shiraz. Over the course of the last few months, she’s been working hard as getting more traffic to her sites while promoting her latest book and a film project at the same time. I’m tired just hearing about all the things she’s been doing.
However, a big part of it all has been putting into place some suggestions I’ve made. After all, I’m the guy who wrote a post about driving more visitors to one’s blog, and those same tactics can be applied to websites, YouTube, etc.
That’s been working out great for her. At the same time, it’s gotten me to think more about some of the things I do… or don’t do. It’s pretty illuminating stuff, that’s for sure.
She’s in media, and she knows the value of promotion. I’ve written about promotion and done a bit of it, but I knew I needed to step it up… a lot. I also needed to do it better and smarter, and get more attention to my newer content at the same time. You know, striking the iron while it’s hot.
So, I’ve already made some changes, and I’m going to be making more. I don’t expect anyone to follow what I’m doing because our overall goals are going to be different. After all, I’m trying to become more influential in many different realms. With a name like Mitch Mitchell, I have to jump over the former drummer for Jimi Hendrix and try to out-swim a reporter for the Dallas – Fort Worth newspaper for attention, and probably a thousand other Mitch Mitchell’s who came later to the internet party. lol
What are those changes? Well, I think I’ll talk more about the rest of it next week, but the first change is that, unless I’m paid, I’m going to cut back to one article a week on all of my blogs. Since I have 5 blogs, that should make them all easier to write consistently on, and if I have the article go live on different days, it’ll make them all easier to promote. After all, I’m the guy who told folks what the secret to success was… which I’m not going to say again, so you’ll have to check out the post I just linked to and possibly the video that’s there. 🙂
The one thing that’s not going to change is what this blog is mainly about… well, actually, since it’s about whatever I want it to be about that’s not much of a change overall. lol I talk about blogging, social media and writing most of the time, and marketing is a big part of social media for a lot of people. If it’s not… y’all are either doing it wrong or you’re just writing to be writing, which I’ve been accused of often.
It’s never been true… I’ve always said that I write for myself first and hope that people will enjoy it. After all, if I won’t like it & read it myself why should I expect anyone else would?
So, come back next week for the next round of information. It could be valuable advice and, like I began this article, it seems that when people follow my advice they do very well. It’s time I did the same for myself. 😉