Posted by Mitch Mitchell on Aug 29, 2012
I’ve always been someone who has given a lot of thought into when I should have my posts show up on Twitter and on other social media platforms. I really didn’t have anything to go on so I used my own judgment.
For the last 2 years I’ve had the posts on my blog go live between 9 and 10AM Eastern Standard time. In my way of thinking, it would be the time that most people on the East Coast, where I live, would be alert, probably already at work or have started their working day and have some energy.
Then, later in the evening or early morning, I find myself reposting my links to Twitter, often between midnight and 1AM, trying to reach a second audience that I figure is either on the West Coast or in other countries that might just be coming alert or waking up.
Anyway, these were my preconceived notions. I never had any data. Now I do, as this post on Kissmetrics titled An In-Depth Look at the Science of Twitter Timing was kind of illuminating. In essence, the person who wrote the article found some statistics that pretty much blew my mind.
The article is mainly about Twitter but in my mind if it works on Twitter it probably works on other sites as well. The main thing it stated is that 80% of the American audience on Twitter is in Eastern and Central time zones; that’s just wild! It also stated that based on user patterns, the majority of people who are apt to read and retweet posts do it between noon and 6PM, but that 5PM is the best time of all.
Talk about something that freaked my mind out. I’ve never thought about posting in the afternoon as a strategy. My mind said that’s when people were looking to go home from work and thus would be otherwise engaged. But numbers don’t lie, do they?
What to do, what to do… Well, that’s the blessing of having multiple blogs, isn’t it? Since I have 4 blogs that are the most regular, I’m going to split the times up better so I can do my own testing. I’m not sure as I write this, which is about 2 weeks in advance, of which blogs will post when. I do know that this particular blog’s feed goes out around 7PM every time I write a post, so I’ll have to take that into consideration.
What do you think of some of these stats? And if you’re in other parts of the world, do you think they’ll hold true for you as well?