Back in March when I wrote what turned out to be my very popular post 31 Big Mistakes People Make Blogging And In Social Media, I broke up the thoughts about blogging and social media to make the article easier to read and understand. Lost of folks liked, commented and shared that post and I thought that was pretty cool.
I shared lunch!
Yet, 3 months later and I’m seeing something that’s making me write another post about 3 things regarding social media that it just feels like I’m seeing more of. The funny thing is that it’s the first 3 things I talked about in that other post, which I intentionally listed as the first 3 because I thought they were important enough to get in as soon as possible when I switched to the social media topic.
Of course this means I have to go over them again, since I really believe that people are missing out on opportunities to help us help them make big inroads on social media, and even potentially their blogs, and y’all know I’m big on talking about blogs.
Marketing All The Time
“Buy my book. Buy my program. Sign up for my webinar.”
Over and over again, I see these messages in many places. I’m not connected to as many of these people because I find this sort of thing irritating, but when I look at lists I’ve created such as my leadership list, which I use as part of my Twitter marketing, there are periods where I see someone marketing their stuff at least every 5 minutes or so. True, at least they change the wording, but who wants to see that over and over regardless?
Should we be marketing on Twitter, or other places on social media? I believe if we’re doing any type of business and have either products or services we think someone might be interested in then absolutely. Is there a correct number of times to do so? Not really I’m probably say. Is there an incorrect number of times? Absolutely!
The nature of social media is to be pretty fluid and fast moving; I get that. Lots of people are trying to eek out their bit of space to get some attention.
What some folks might not realize is that if people are connected to you and you’re marketing too much, you’re being tuned out and all the effort you’re putting in isn’t going to do you any good. How do I know? Isn’t this the generation that tunes out commercials, has ad blindness on blogs and websites, and watches more things like Netflix so they can avoid commercials altogether?
The fact that you might have 120K connections on Twitter, another 100K on Google Plus, and maybe 50K on LinkedIn doesn’t necessarily mean you’re popular. It just means people are lazy and not in the mood to block you like I will.
Try to remember that a little bit of absence can go a long way. Once, maybe twice an hour if you feel the need, is plenty. Heck, did I just counter what I said earlier? lol
Not Sharing Any Of Your Own Content
I love people who share the content of others; way to go! Now, tell us something about you. For that matter, share something that you put out on your own, something that you wrote, something that you did. Please, I want to share your contributions with other people.
I can’t believe how many people I’m connected to who never, and I mean EVER, share anything of their own. I can’t even just go to their blogs to see what they might be producing because they don’t link to their blogs anywhere. I used to think it meant that lots of those folks didn’t have blogs but in my research (I can be a pitbull as it pertains to research sometimes) I find that at least half the people who don’t list their blog anywhere actually has a blog.
Why do I stay connected to those folks? Because sometimes they share something I’m interested in. I’ll read it and sometimes share it… but I don’t always give them credit for sharing it to begin with. That might seem cruel in a way, but what I do instead is look to see who created the article and I’ll add their name to the link instead. I think it’s fairer to share “talent” than share “shares”, if that makes sense.
I often wonder why people don’t share their own stuff. If they’re ashamed of it, why create it? I do know there are some people who don’t create anything that want to share things they see, especially as it pertains to politics or social issues. I guess that’s fine, but there’s little of that stuff I’m sharing with my group, since I have my own sense of things I’d rather share in that arena.
Still, I’m tired of seeing every other post going to Huffington Post or Inc or Forbes or… well, you name a popular website. I’m thinking those folks really don’t need all that much publicity… but you might benefit from getting some. Think about it.
I’m also tired of people sharing things on LinkedIn that they created that never say anything about what they’re sharing. Except for my initial post from this blog and my business blog, if I ever share anything else on LinkedIn I offer my opinion on it when I share it, or ask a question that I hope someone responds to, even my own posts.
Not Sharing The Content Of Others
So you’re not marketing, just sharing all your own blog posts; well, that’s something I suppose. Hey, I’ve got between 4,000 and 5,000 articles online, which means I could probably share just stuff I’ve created and not recycle a single thing after even a year. Sure, all of those things aren’t top quality, but would it matter if I just wanted to talk about myself all the time?
I read a lot every day. I visit all sorts of blogs, and I read articles in all sorts of places. One of the reasons I like Flipboard so much is because I can pick a category and have it show me both popular sites and sites that might not be as popular, but have owners who are on Flipboard sharing their articles. Sometimes it’s other people sharing their articles also; that’s pretty cool.
If people can do that on Flipboard, why can’t they do that on other social media platforms? For instance, I’m sharing a blog post written by a lady named Amy White titled How We Paid Off $293,000 in Debt in Five Years that I liked a lot. She has just over 1,250 followers, her blog is ranked around 5 million via Alexa, and I found it a fascinating post. I think a lot of other people will benefit from reading it, so I’m sharing it, and I feel good about it.
By the way, if you are actually sharing other people’s content and making it look like you’re sharing your own… shame on you! Not only is it misleading, but you can’t even take the time to share the names or handles of the people whose posts you’re sharing, especially if they supply it, so they can get a bit of extra bounce and feel good about what they’ve done? Shaking my head and wagging my finger… lol
As I said earlier, it’s not all about me. I want to share other people’s content, and I want to help showcase them in the best light. But if they’re irritating, or they’re not sharing any of their content, or they’re just being selfish… it’s not going to happen.
That would be a major shame. What do you think?