Comments on: My Website Marketing Book Again

By: Dennis Edell

Dennis Edell — Fri, 14 Nov 2008 21:57:06 +0000

Will do.

Dennis Edell´s last blog post..We Will Stay Do-Follow, But…

By: Mitch

Mitch — Fri, 14 Nov 2008 14:09:55 +0000

I don’t know that it’s important that I’m either well known or that the book is well known before prices are raised. Pricing is pricing, and if I had to be well known to price something differently, the book would be sold for $1.

Meanwhile, in lieu of having an official affiliate program, I’m willing to make an interesting deal with you, Dennis; send me an email (look in my contact area).

By: Dennis Edell

Dennis Edell — Fri, 14 Nov 2008 13:37:07 +0000

How about a review copy. hehe.

You also need o think about how well known you or your book is before raising prices.

This kind of well written book might actually be perfect for my readers being in direct sales…that’s why I asked originally about an affiliate program.

Dennis Edell´s last blog post..10 Effective Joint Venture Ideas To Get You Started

By: Mitch

Mitch — Wed, 12 Nov 2008 18:22:03 +0000

Khaled, it was the perceived value of the information, along with the size, aka number of pages, of the product. Obviously one can overcharge and if the market pays the price then you’re good to go. However, as Steve said, if it’s too low people might perceive it as being a lot of fluff and not having enough meat. But if the price is higher, then it somewhat matches the number of pages, and hopefully the amount of information one is getting that they can use.

By: Mitch

Mitch — Wed, 12 Nov 2008 18:19:39 +0000

I’ve always had problems trying to figure out how to charge for things, I must admit. I feel people should get paid properly for their time and the information they give, but outside of that it’s not the easiest thing to figure out. Except for my main book, I have continually changed the price on all of my other products.

By: Khaled

Khaled — Wed, 12 Nov 2008 18:05:11 +0000

What was the reasoning you were given behind raising the price of the book? I read once about a farmer who couldn’t sell his crop of apples because the skin was bruised by hail stones, so with some advice the following year he raised the price and sold them as genuine hail bruised apples. He sold them all and made more money in the process. The apples were the same, but the perceived value was different. So the point I’m getting at is, were you advised that the perceived value of the information in your book would be higher if the price was higher. Will be interesting to see how the sales go when the price is raised.

By: Trade Show Guru

Trade Show Guru — Wed, 12 Nov 2008 17:39:51 +0000

hi Mitch,
I’ll be curious if you can let us know what the price change does for sales. If I remember my econ classes correctly, finding the “right” price isn’t that easy, and sometimes one can actually make more by charging more for a product because if it seems too “cheap” people won’t buy it. The classic example is a store selling a widget for $9.99 and no one buys it because they assume it must be low quality for that price, then the store changes the price to $29.99 and it sells like hotcakes. Of course other times, it won’t sell at either price, but you can sell it at $4.99. The only problem is it it costs $7.50 to make.
~ Steve (aka the trade show guru)

Trade Show Guru´s last blog post..Trade Show Zen