Posted by Mitch Mitchell on Nov 12, 2008
By now, everyone who reads this blog knows I wrote an ebook called Using Your Website As A Marketing Tool. I first wrote about it on this post as a pre-launch. Then two days later I upped the intensity of the pre-launch here. Then it was launch day, and I wrote about it here and here.
And I didn’t stop there. I had to visit it again here and in August, and again in October. And on that one, I even put in the Paypal button where you could purchase the book right from the post, without having to go to the website first. Willie Crawford should be proud.
I’ve made some sales, and that’s not such a bad thing, but I want to make even more sales. A big part of me realizes that the ebook isn’t necessarily for most of the people who come to this blog. After all, it’s for people with little sense of how to use their website to help market their offsite businesses, although it does have some ideas for those who want to market online but may know way less than I do, since I also build websites, so I know a few things on that front. I didn’t turn this into a “building websites” blog, but I easily could have gone that way; I’m just not sure all that many people would stick around to read it.
However, I got kind of a wake up call earlier today during an online conference I was participating in, and I asked a question about marketing information products and pricing them. The person conducting the seminar told me that I was charging way too little for it, based on what it was, and that I should raise the price. So, I’m going to do that; just not today. However, I am going to raise the price of the book on December 1st, from its present price of $9.95 to $21.00. The reason I’m not doing an even number is twofold; one, I don’t like even numbers, and two, any marketing book I’ve ever read says you don’t end a price with zeroes because people tend to miss it. I’m not sure how much I believe that, but who am I to look into the face of statistics and buck every single one of them?
There you go. Now, will this spark sales over the next couple of weeks? I’m not sure. However, I’ll make this deal with any of you who spread the word and help me makes sales in the next couple of weeks. If anyone buys the book, where I will have the names, then they let you know and you write me with that person’s first name, I’ll pay you $3 for each one of those sales. Sorry, I don’t have a true affiliate program, and I’m not going to pay $100 to list my book on JV-Network for two weeks, so I’ll go that route. Oh yeah, if you buy it for yourself, that doesn’t count. 🙂
Now, this probably won’t be the last time I talk about it, since I know I’ve alluded to it in many other posts, but I won’t be talking about it again here for the next two weeks. That leaves me a day or two before the month ends to mention it one last time before that deal is gone forever. Pressure; it’s on!