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Using Your Website
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by T. T. Mitchell


My Website Marketing Book Again

Posted by on Nov 12, 2008

By now, everyone who reads this blog knows I wrote an ebook called Using Your Website As A Marketing Tool. I first wrote about it on this post as a pre-launch. Then two days later I upped the intensity of the pre-launch here. Then it was launch day, and I wrote about it here and here.

And I didn’t stop there. I had to visit it again here and in August, and again in October. And on that one, I even put in the Paypal button where you could purchase the book right from the post, without having to go to the website first. Willie Crawford should be proud.

I’ve made some sales, and that’s not such a bad thing, but I want to make even more sales. A big part of me realizes that the ebook isn’t necessarily for most of the people who come to this blog. After all, it’s for people with little sense of how to use their website to help market their offsite businesses, although it does have some ideas for those who want to market online but may know way less than I do, since I also build websites, so I know a few things on that front. I didn’t turn this into a “building websites” blog, but I easily could have gone that way; I’m just not sure all that many people would stick around to read it.

However, I got kind of a wake up call earlier today during an online conference I was participating in, and I asked a question about marketing information products and pricing them. The person conducting the seminar told me that I was charging way too little for it, based on what it was, and that I should raise the price. So, I’m going to do that; just not today. However, I am going to raise the price of the book on December 1st, from its present price of $9.95 to $21.00. The reason I’m not doing an even number is twofold; one, I don’t like even numbers, and two, any marketing book I’ve ever read says you don’t end a price with zeroes because people tend to miss it. I’m not sure how much I believe that, but who am I to look into the face of statistics and buck every single one of them?

There you go. Now, will this spark sales over the next couple of weeks? I’m not sure. However, I’ll make this deal with any of you who spread the word and help me makes sales in the next couple of weeks. If anyone buys the book, where I will have the names, then they let you know and you write me with that person’s first name, I’ll pay you $3 for each one of those sales. Sorry, I don’t have a true affiliate program, and I’m not going to pay $100 to list my book on JV-Network for two weeks, so I’ll go that route. Oh yeah, if you buy it for yourself, that doesn’t count. 🙂

Now, this probably won’t be the last time I talk about it, since I know I’ve alluded to it in many other posts, but I won’t be talking about it again here for the next two weeks. That leaves me a day or two before the month ends to mention it one last time before that deal is gone forever. Pressure; it’s on!

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What was the reasoning you were given behind raising the price of the book? I read once about a farmer who couldn’t sell his crop of apples because the skin was bruised by hail stones, so with some advice the following year he raised the price and sold them as genuine hail bruised apples. He sold them all and made more money in the process. The apples were the same, but the perceived value was different. So the point I’m getting at is, were you advised that the perceived value of the information in your book would be higher if the price was higher. Will be interesting to see how the sales go when the price is raised.

November 12th, 2008 | 1:05 PM

Khaled, it was the perceived value of the information, along with the size, aka number of pages, of the product. Obviously one can overcharge and if the market pays the price then you’re good to go. However, as Steve said, if it’s too low people might perceive it as being a lot of fluff and not having enough meat. But if the price is higher, then it somewhat matches the number of pages, and hopefully the amount of information one is getting that they can use.

November 12th, 2008 | 1:22 PM

hi Mitch,
I’ll be curious if you can let us know what the price change does for sales. If I remember my econ classes correctly, finding the “right” price isn’t that easy, and sometimes one can actually make more by charging more for a product because if it seems too “cheap” people won’t buy it. The classic example is a store selling a widget for $9.99 and no one buys it because they assume it must be low quality for that price, then the store changes the price to $29.99 and it sells like hotcakes. Of course other times, it won’t sell at either price, but you can sell it at $4.99. The only problem is it it costs $7.50 to make. 🙂
~ Steve (aka the trade show guru)

Trade Show Guru´s last blog post..Trade Show Zen

November 12th, 2008 | 12:39 PM

I’ve always had problems trying to figure out how to charge for things, I must admit. I feel people should get paid properly for their time and the information they give, but outside of that it’s not the easiest thing to figure out. Except for my main book, I have continually changed the price on all of my other products.

November 12th, 2008 | 1:19 PM

I don’t know that it’s important that I’m either well known or that the book is well known before prices are raised. Pricing is pricing, and if I had to be well known to price something differently, the book would be sold for $1. 🙂

Meanwhile, in lieu of having an official affiliate program, I’m willing to make an interesting deal with you, Dennis; send me an email (look in my contact area).

November 14th, 2008 | 9:09 AM
Dennis Edell:

Will do.

Dennis Edell´s last blog post..We Will Stay Do-Follow, But…

November 14th, 2008 | 4:57 PM