Posted by Mitch Mitchell on Dec 28, 2010
About a week and a half ago I took a look at my 2010 goals to see how well I’d done and found that I had done better than I expected to do for the year. Unlike Sire, I like setting goals so I have something to measure myself against later on. I always believe that if you see progress that it inspires you to try new things, and if you don’t then it might give you impetus to try harder. It might; we’ll leave it at that for now.
I’m not going to go back over last year’s goals again, since they’re at that other link. Instead, I’m going to list my five goals for this year, not only for this blog but for my internet life as well:
1. Earn $5,000 on the internet overall. This is always a tough one, but when I look back at this year I know that I’ll have come close to making $2,000, if not more. So, maybe it’s attainable; who knows. My only question is whether I’ll count webinars in there. After all, they’re done on the internet, although they’ll be representing my overall businesses so it might not count.
2. Earn $500 on this blog. That will definitely be difficult. I made less than $50 from this blog in 2010 and it was my best year. It’s one of the things on my mind when I was writing the post about what people want for their blogs. There will be more on this subject later on.
3. Get this blog up to around 50,000 on Alexa. Heck, it crossed a major threshold this year, although actually just in the past month, and it’s steadily gone up. I see the relationship between writing more posts, or at least consistent posts, and the ranking, so I think this one will be attainable as well.
4. Write at least two pillar articles. What’s a pillar article? Well, Yaro Starak defines it, in my words, as a long article that actually details a process for something that will have residual benefits over time. His initial post on the subject said articles more than 500 words, but it seems some folks believe you need to get to at least 3,000 words for a real pillar article. I’m not sure I want to go that far with it, but who knows, right? I know it’ll be an article my buddy Beverly probably won’t be reading, but it’s an interesting concept over all. And heck, it might be what I need to have an article that can surpass the infamous cleavage article. Turns out that was probably my pillar article for 2010; I’m so proud. lol
5. Increase my influence through this blog towards helping other business goals long term. I think that’s fair overall; a little something for you, a little something for me. What kind of business am I hoping to create? First, my professional speaking business. I already have two scheduled locally this year, but those aren’t paying so they don’t count. I thought about adding a new blog to my SEO site but that would be starting something from scratch that I already do here, so I’m not going that route. Instead, I’ll work on finding new ways of creating interest in this blog, especially locally, in my quest to increase my influence, which I wrote about a lot this past year.
Okay, there are five goals I’m shooting for. But I did add “other stuff” to the title of this post, didn’t I? One of those things is that I’m not going to be adding a product to the end of every single post in the coming year. Over 3 years I’ve made two product sales, and both of those came via a post that talked specifically about that product. Dennis once questioned this process of mine, and though I don’t think it’s such a big deal overall, I figure I can use my time in other ways. The images will be staying, though. I think an image breaks up my posts nicely, and sometimes I get to add a second one. By the way, today’s image is a gift I got from my friend Scott this holiday season, a lava lamp, something I’ve always wanted; thanks Scott!
Talk about advertising on this blog has been a topic over the years. I’m not going to stop advertising, but a few things will probably be eliminated. The affiliate ads on the side might go. Some of the products might be added to a sales page on this site that will have links to products I’ve talked about that I market, like that book to the left on 20 Ways To Make $100 A Day Online, which actually helped me figure things out and was worth buying. I’ve also talked in the past about my Services & Stuff site and things I need to change about it, and I think I’m going to work on setting it up more as an online store while still retaining some of what I’d originally set out to do.
One thing I’m going to do is more reviews of stuff such as books that I think would be of interest to some folks here. After all, I do read enough, and I’m planning on creating a sales page of only books I’ve read and recommended in some fashion on my S&S site, and I’ll probably link to it from this site as I have some of those other links to the right for specific affiliates.
All that, and hopefully I’ll still be entertaining, thought-provoking, educational, and all around unpredictable in the coming year. My hope is that you’ll benefit more than I will, but I want to benefit as well.