Marketing When Your SEO Seems To Be Failing You
Posted by Mitch Mitchell on Feb 2, 2015
Back last April Google put through a couple of corrections in their search engine protocols that seemed to hurt a lot of websites in some fashion. Their intention was to clean up their algorithms so that their search results were not only more accurate, but to penalize those websites that they somehow deemed as having a lot of keywords or spam-like characteristics. They also took a look at links back to websites and started taking away some authority from websites based on the quality of who was linking in to them.
Whenever something like this happens, the crowd goes on a lemming rampage and starts decrying SEO tactics as something that won’t work anymore and some people even start saying that people who say they do SEO services are taking advantage of everyone else.
I’m here to tell you that’s not true across the board. In reality, some people are either always sneaky or always honest; the only middle ground is being somewhat incompetent, recommending things that search engines don’t even look at anymore as major SEO components.
Here’s some truths.
First, the basic principles of SEO will always be valid. I’m not mentioning them again because the tips are in the article I linked to.
Second, if you purchased links you knew whether they were good or not, so that’s on you. If you didn’t purchase links that’s a different story. I know that my main business website has more than 8,500 links from sources that I never submitted that site to, and a lot of them are questionable. However, I don’t have the time to reach out to that many sites, so if Google decides they’re lousy sites, there’s really not much I can do about it.
Third, if you’ve written your content well, and you’ve made sure that you haven’t overused your keywords and keyword phrases on all pages, then you should be fine. However, if you have, and you’ll know if you have, then you need to put some corrections through to fix that.
Fourth, and this is an interesting one. If your website or blog has a lot of links, you might have to perform some maintenance and check for broken links. Turns out that a lot of blogs got hit badly because of that one.
The rest of your marketing, if it’s solid stuff, will still do you well. I look at my main website and even though traffic has dropped to the blog after the updates, I’m still ranked highly for the keywords on the site that I’ve worked hard to get there. Other keyword phrases have fallen, but as long as the main ones still work, it shows that my marketing campaign for them was legitimate.
Unless your traffic drops in half, don’t panic. Just put some time into looking at your sites, maybe fix a few things, add a little bit of new content if you can, and you’ll be heading in the right direction in no times.
By the way, last Wednesday I interviewed a friend of mine, my oldest friend, Chuck Price of Measurable SEO on many topics, the biggest two being entrepreneurship and SEO; how timely. Here’s that video; you should check it out: