Comments on: Marketing Vs. Promoting

By: Mitch

Mitch — Sun, 21 Jun 2009 11:41:17 +0000

Absolutely correct, Wil. However, it does change based on whatever it is one is doing.

By: wilhb81

wilhb81 — Sun, 21 Jun 2009 07:18:05 +0000

Marketing and promoting are two different things, but we must combine these two stuffs into one, if you want to attract more clients to your website, Mitch!
wilhb81´s last blog ..It is Urgent to Ensure Your Emergency Doors and Exits Signs Work All the Time!

By: Sire

Sire — Sat, 20 Jun 2009 04:39:11 +0000

Yep, and the thing is that if you’ve actually used something then the enthusiasm comes out in the post and generally leads to a sale or two.
Sire´s last blog ..Save Even More Money With eBay

By: Mitch

Mitch — Sat, 20 Jun 2009 04:14:40 +0000

That’s the part about marketing that I think we’re both cool with, Sire. We can market something and be fine with it, though I may have a bit more familiarity with some of the products than you do; I’m not totally sure about that, though. But if we’re really promoting it, then we’ve at least used it in some fashion.

By: Sire

Sire — Sat, 20 Jun 2009 02:22:08 +0000

I actually don like recommending a product unless I’ve tried it personally. As you know I do a lot of paid reviews, but unless I’ve actually tried it I don’t actually give it a personal recommendation.
Sire´s last blog ..Save Even More Money With eBay

By: Mitch

Mitch — Fri, 19 Jun 2009 22:47:23 +0000

Good point, Richard. Also, some bloggers just need to give it up because they’re not really sure what they’re trying to establish themselves as an expert at. lol

By: Richard Wohnungssuche

Richard Wohnungssuche — Fri, 19 Jun 2009 15:52:25 +0000

I reckon it is important to build a name – not just for the company you work in, but also for yourself. Most bloggers blog because they want to establish themselves as an expert in a certain field. The self-promotion is inherent to any type of external communication.

By: Tim Manni

Tim Manni — Fri, 19 Jun 2009 13:23:26 +0000

Yea I guess you’re right, it all comes down to if people like what you say, or find it interesting. It’s all part of the game, right?

By: Mitch

Mitch — Thu, 18 Jun 2009 18:36:19 +0000

Thanks for being the first one to respond, Tim. I think that, in general, there’s no over promoting when it comes to self promotion. I say that because if you, as the marketer, are savvy, you’re going to realize that it’s either too much or too little on your own, but people have to figure it out. Locally we have a guy who’s always on TV with his goofy commercials, but he realized a long time ago that he’s actually the product, and people respond to him and buy his cars in droves. So, it works well for him. Some of the rest of us aren’t so lucky to be as identified, so we have to gauge it accordingly.

By: Tim Manni

Tim Manni — Thu, 18 Jun 2009 15:47:51 +0000

Interesting stuff as always Mitch.

Here’s something I was wondering about. Is there a difference between the two (marketing and promoting) when your talking about “yourself” (your website, your blog, etc.)? There’s always an element of self promotion when you own a business or conduct a service; the same goes for bloggers (we tweet, we write in order to promote and/or market our own stuff).

I guess my question is can we go too far in self promotion? Marketing, promoting, and advertising your biz, blog, or whatever it happens to be, is generally a good thing. As a blogger (and I know you can relate), we are always leaving comments, tweeting our latest posts and acknowledgments in an effort to gain more readers. When is too far? Maybe there’s no answer, I’m not sure I have one, it’s just a though I had when reading this post.

Thought-provoking stuff, thanks,
Tim