Posted by Mitch Mitchell on Mar 22, 2012
I wrote a post titled Getting More Eyes On Your Facebook Business Page. That post talked about the kind of time it might take to keep one of those pages going and the commitment overall it takes to have one. I always believe, just like I do with blogging, that if you’re not going to add new content to it don’t even start.
Of course the overall question is whether Facebook is a good marketing tool or not. I tend to think “no” overall, and I’m going to tell you why.
First, initially the only people you can invite to your Facebook page are people you know. How many of you have loved ones or close friends that often read your blogs? Very few people do, and it’s the same with a Facebook page, for the most part. I was lucky enough to get 26 people to initially sign up so I could create that little widget over there to the right that I could put up on this blog, a couple other blogs, and one of my websites.
To date, that little widget has driven 3 people to sign up on that page. That’s not all that good when you consider I’ve had that page up over a year, possibly longer; I’m not sure where I created it exactly. I’ve promoted it of course but it’s one of those strange conundrums where you’re asking yourself if you want to drive people to your Facebook page or your blog.
At this point I have 204 people subscribed to the page. Most of the people I’ve invited through Facebook, and I’m happy they’ve signed up. There’s a good number of people who signed up through Empire Avenue, of all things, although I’m not sure if they signed up directly because of that page or because I asked some questions on the Empire Avenue Facebook page. It’s my assumption that anyone else who’s signed up might have seen something in the stream of someone they were following and decided to join, but truthfully I’m not really clear on that one.
What kinds of things do I put there? I post a lot of links from 3 of my blogs, but mainly from my business blog. Occasionally if I find something that pertains to a business issue I’ll post it there as well. I also occasionally ask questions, trying to get a conversation started.
How successful am I? Every once in awhile I’ll get one response; makes me wonder if people even see the content all that often, since Facebook’s timeline moves pretty fast, especially if you’re connected to a lot of people. Frankly, there’s a lot of effort for very little active return.
Is it a good marketing tool for me? I’d have to say no. Can it be a good marketing tool for others? Actually it can, and that’s proven by one of our local TV news stations. They’re pretty big on Facebook. They ask “the question of the day” and will put some of the responses on TV; people love that. They’ve hooked up with their own Groupon-like deals thing that they push through Facebook and people love that. They promote the page often during newscasts, even more than their own website, which has news but isn’t really all that interactive. And one of their top news announcers, a guy named Matt Mulcahy, has fully embraced social media as he’s also on Twitter, writes a blog, and shows up at a lot of local social media events when he doesn’t have to do the news.
For my purposes, it gives me backlinks to my blogs. Other than that there’s no real marketing on my end; nothing I can really do. I’m not sure what others think, but maybe if you have something more to offer you could share it here.