Posted by Mitch Mitchell on Aug 17, 2009
I know what some of you are thinking; another post on Twitter!
Well, I can’t help it. Twitter is growing fast, and it keeps popping up in the news. Last week there was an attack on Twitter and Facebook aimed at one individual in particular, and I didn’t write about that. This one, though, needs some conversation.
There was a study done stating that over 40% of all Twitter statements are “pointless babble;” their words, not mine. What the study did was examine 2,000 tweets over a two week period for these categories: News, Spam, Self-Promotion, Conversational, Pass-Along Value, Pointless Babble. Babble won, shockingly, because I’d have thought spam would have been the big winner here.
What’s also weird to think about is how they were able to select only 2,000 tweets out of a two-week period when there are probably tens of thousands of tweets every minute of the day. No, they don’t tell us this, which, along with the number that were examined, makes the study kind of suspect. Yeah, I know that’s how science supposedly does stuff, but that doesn’t mean these particular numbers are all that valid.
Since I’m on Twitter a lot, and see way more than 2,000 tweets a day (man, I feel silly writing that, but so be it), is following more than 1,300 people, and has almost 2,000 people following me, let me give my opinion on the topics above.
The majority of Twitter messages are spam. Everyone is selling something, or so it seems. Many of them are selling ways of making money on Twitter, which includes getting more followers on Twitter. That’s the biggest message that keeps going by, how to get more followers on Twitter.
Next is self promotion, and I’m a part of that one. Many people with blogs have links to their most recent blog posts showing up on Twitter. Many people also advertise their businesses or services in some fashion. Some overdo it; I’m not one of those.
Conversational and Pass-Along on Twitter value are pretty equal. Whereas there are many messages that get multiple retweets, conversations have to take place first. Probably every 10th message gets retweeted at least 5 to 10 times; there’s your equality.
Twitter Babble comes in fifth, but it’s odd. This is that 94% of people who join Twitter, talk a little bit, can’t figure out what to do, then leave. By sheer numbers I could see how the poll would think these people would put out more posts, but the average number of posts for this 94% is only 10 posts, ever. So, the overall numbers don’t quite fit.
News is last, but with a caveat. When there’s something breaking, news is everywhere. Otherwise, it’s almost nonexistent. I tend to post a lot of news stories because, well, stuff is out there that I want to share, but not as many other people do it.
Percentages? My best guess would be:
* Spam, 30%;
* Self Promotion 25%;
* Conversational 15%;
* Pass-Along 15%;
* Babble 10%;
* News 5%.
Anyway, that’s how I see it; how are you seeing it?