Posted by Mitch Mitchell on Mar 16, 2015
Okay, it’s not even quite 7 years yet but it’s pretty close.
I joined Twitter in May of 2008, not having any idea what to do with it or even whether I wanted to do anything with it. I was kind of reluctant at first… now I’ve come to love it.
Why do I love Twitter so much? I’ve talked about it often on this blog but I love the idea of engagement. I’ve talked to a lot of people on Twitter from all over the world. I’ve talked to some famous people also, most of whom followed me first. I’ve had the opportunity to learn about good people and bad people and see some folks crash and burn. I’ve seen news break on Twitter before the media got it. I’ve seen so much…
Why do I hate Twitter? Because there’s a lot of hatred and mean things that a lot of people say. Luckily, one can block those folks. There’s also a lot of noise, aka blather, which means lots of people selling stuff constantly; you can block those folks also, especially the bots.
I have over 3,800 people following me. At the time I’m writing this I’m actually following 999 people; I expect that when this drops I’ll probably finally be at 1,000, since I’d never hit even 999 before. Milestones aplenty this year. 🙂
What’s changed? Well, to get there we have to look back at why I’ve been so perspicacious with the people I’ve been following.
Engagement; remember I mentioned that earlier? For all these years, after the first six months or so, I decided I had to have criteria for the types of people I was going to follow. I’m big on criteria; gotta have rules so I’m not just adding people I could care less about and who I know could care less about me.
The criteria for people I wouldn’t follow? Here we go:
* listing your religion in your profile
* listing your politics in your profile
* listing stuff I had no interest in on your profile
* posting nothing but pictures
* posting nothing but sales links
* not having an avatar
* never talking to anyone
That’s it; those 7 things have governed the people I’d follow on Twitter… although I’d modify from time to time.
For instance, I’d follow some local people who might have violated some of the criteria because I knew them. Also, if I’d talked to someone elsewhere I might go ahead and connect with them on Twitter, even if something irked me.
The criteria has served me well. I’ve been able to talk to all sorts of people, have fewer people to follow, and pretty much move on with a pretty good Twitter life. Also, I never had to worry about Twitter wondering if I was only following people who followed me and dinging me for it; I didn’t even know that was a thing until I saw people complaining about it, including a couple of friends of mine.
For the most part I’d kept the number of people I was following under 900; I took pride in that in fact. Even at that number, I could keep up with anyone I wanted to see, and sometimes everyone. Pays to be a speed reader, and also that not everyone posts at all the times I was looking at the entire stream.
What’s happened to change things?
My post on March 2nd talked about my new social media strategy to help increase my online influence and get more people to know who I was. It’s been working wonders; way better than I could have imagined.
What’s happened is that on both LinkedIn and Twitter I’ve had a lot more people wanting to connect with me. As it pertains to Twitter there were suddenly some fairly well connected people who were noticing me and wanting to connect with me.
That was pretty cool. I had a couple of problems though, based on my criteria.
One was the religion thing. It’s never really occurred to me how many people feel the need to put their religion in their profile; trust me, it’s a lot. I had to figure out if that was criteria enough to stay totally away from people.
The second one had a lot to do with figuring out the first. The second criteria was engagement. I had to ask myself if my criteria of engagement was too strict. I mean, it wasn’t that people had to talk to me, it’s that I wanted to see people at least talking to someone. Then, as I started getting more attention, people sharing more of my stuff, people adding me to lists… I wondered if that could count as engagement.
Also, a lot of folks whose pages I was looking at had some pretty cool things they were sharing. Frankly, I found myself interested in a lot of it. And, as part of my new strategy, I wasn’t only sharing my own stuff but stuff of others, and I found that there was a lot of content I could be sharing with others that I was interested in. And, while going through the pages, I looked to see if any of the people who listed their religion mentioned it too much for my comfort.
Some did and I didn’t follow those folks. Others were fine; I could handle it here and there.
I decided it was time to open myself up a bit more and started following more people. A fully thing happens with that; more people start following you that are following some of those other folks. Yeah, I knew that happened already but it wasn’t something I dealt with in a long time.
Still, I did what I could to keep it down, kind of my own challenge. I checked to see who wasn’t following me that I was following and dropped those folks. Turns out it’s almost no one; just one person actually, and he’s my favorite Syracuse University player ever so he stays. lol
Then I started dropping people who hadn’t been on Twitter for a while. That worked some but it turns out I’ve been good at following people who still participate on Twitter over all these years, even if I don’t always see them; wow!
So… I had to talk to myself, smack myself across the face, stuff some cookies into my mouth (okay, that I enjoyed) and decide that this arbitrary number of less than 1,000 had to come to an end. If I’m going to expand, I have to be willing to expand everything (except my waistline; I’m still working on bringing that down).
There you are; the tale is complete. I’m breaking down the bonds. Some of my criteria remains steadfast. Some of it is now modified. Time to connect with some of the bigger names on Twitter who connect with me first. I mean, I’m not a snob! 🙂
What do you think of this? Do you have a Twitter strategy? Let me know; comment!