There’s an interesting discussion going on over at Ileane’s blog, Basic Blog Tips. The article in question is titled 5 SEO Scams You Should Avoid At All Costs.

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It was written by a guest blogger, and 4 of the 5 points aren’t bad. It’s #4 that I, and almost everyone else, has a problem with. That fourth point states that people who do SEO shouldn’t be paid until some results are seen, and that a quality SEO person will wait for their money, hoping to get other projects based on their performance of the first. By the way, this person also states that this isn’t work they do.

How many of you do work without any type of pay? How many of you that do freelance work base your payment more on performance than on the project?

Truthfully, I only know one person that works in such a manner, and it has nothing to do with SEO or computing. His company is called Price Reduction Partners, and what they do is go into companies, do evaluations of their technology, then offer ways for the company to save money on expenses. They take a percentage of the projected savings initially, then for two years they get a percentage of actual savings when compared to previous costs. The payouts from these contracts can end up being hundreds of thousands of dollars, but he doesn’t take on any projects where he feels the savings will be minimal; after all he has to eat like the rest of us.

So in his business, after 20 years or so, he’s comfortable with the business model of waiting for payment. In a way, one could say the same about real estate agents I suppose, since they get paid when a house is sold. Okay, there’s two professions; can anyone think of more?

No one at this point should be naive enough to know that SEO can be dicey for some people. If you’re in a crowded market you can do the best you can do, but you may never reach the first page of Google; sorry to tell you that. Or if you have a site that’s heavily laden with flash and all sorts of other “pretty” things such as music and images, but no real content, SEO is going to be problematic. And I helped to warn people about certain SEO scams as well.

But in general, with most businesses, you get what you pay for. If you’re not willing to pay someone before performance sometimes, it’s just not going to work out. You pay plumbers the minute they walk in the door. You pay doctors whether or not they’re able to totally cure you or not. Payment for some services might be delayed, but you’re going to pay or you’re going to be sued; that’s just how it works in the United States.

As an independent, I don’t undertake any project (especially after this happened to me) without getting at least a deposit of some kind up front. People can always say they don’t like your work, even after you’ve put hours into it, and then turn around and use it. That’s one reason why I stopped sending any company my full outline of a presentation or training session I’m planning on doing for them; I’ve had two instances where those people ended up taking my outline and doing the training themselves.

Just as some people who hire you might not trust you, as a worker you can’t always afford to trust those people who say they want to hire you; at least not fully. A deposit is a bond between consumer and contractor, and if that bond is broken, the consumer hasn’t lost much and the contractor will actually lose more in the long run because word gets out.

Your work is worth as much as your name; hence, the reason for today’s image. By the way, sidebar training, it seems that with some blogs you have to click on the image a second time if you want to see the larger version of it, and that’s the case with my blog. So, if you want to read what the plaque says, you have to click in it, wait until you’re at the next page, then click on it a second time. I have no idea why WordPress is making you do that but in this case if you want to see what it says that’s what you have to do.

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