Posted by Mitch Mitchell on Apr 2, 2010
I’ve often said that you can get inspiration for writing blog posts from anywhere. In this case, I got the inspiration for this post from a blog called One Cool Site Blogging Tips (not to be confused with Sire’s blog tracking site Cool Blog Links, and this post titled Is Your Blog A Failure Or A Success? The conversation on that post wasn’t quite what I thought it was going to be based on the title, yet it made me want to throw the question out to everyone else, so it did its job.
How does one decide to measure success? I think that’s the most important question for everyone to answer for themselves. It all depends on the reason you continue to write your blog. I say that because I started this blog for a much different reason than why I write it now, and as those parameters have changed, so have my expectations for it.
My original reason for creating this blog was so I could say whatever I wanted to say without worrying about being filtered or worried about how it might impact my business. I also had high hopes that I would make some money from it. So, when I first started writing it, half of the posts were geared towards talking about something that I thought I’d make money from, and the other half talking about some things that were on my mind, though not necessarily personal.
At some point, the blog focus changed to talking about affiliate programs, blogging, and writing for the most part. That was fun to a degree, but there wasn’t anything personal in it. Well, I have my writing style, so I guess that was personal, but I almost never talked about anything I was feeling, never taking a real stand on anything, just doing reviews. The thing is, to do a legitimate review takes some time to investigate, and, well, like everyone else I needed to make money, thus I was draining the bank account while doing a lot of that stuff.
Then in September, I changed once more. I decided I was going to start talking about a few more personal issues, more of my beliefs and the like, while still keeping up with some of what I’d talked about in the past. Though I’d still like to make money with this blog, the focus definitely moved from that direction a long time ago. I still put up products and the like, just in case someone has an interest, but mainly I just like to write, share my thoughts, and see how others respond.
So, based on all of that, how successful do I view this blog, which certainly can’t be called a niche blog? Overall I think it’s a fairly successful blog for what it is. I’m certainly not at guru status when it comes to internet sales, but I think I have a nice loyal group of folks I get to interact with here and there. And it’s changed a lot; the people I was talking to a lot between the middle of 2008 through the middle of 2009 has drastically changed. Many of those folks either stopped blogging or their priorities changed.
New folks have come along, in higher numbers yet, and that’s pretty neat. And I know when people comment here, they’re not doing it just to get a link onto a popular blog that offers them nothing except an opportunity to maybe steer people to their blogs by kissing up to the owner of the blog, who most of the time doesn’t even see their responses. Oops, let’s not get into that discussion again! 🙂
Yes, I think this blog is a success, and I’m happy with it. What say you about your blog?