Is Social Media Giving You Everything You Need
Posted by Mitch Mitchell on Mar 2, 2013
My wife and I always seem to have the same discussion about me and one of my particular eating habits. She says that I don’t always have a filter for portion control. When I’m hungry or thirsty, my mind doesn’t quite see that maybe “this much” is all I need to get rid of either of those things. At least not all the time.
Thus, sometimes my mind will say “I can eat that entire pizza” when logically I know I can’t. It’ll say “you need to heat up 20 chicken nuggets” when I know I can only eat 13. And yet, every once in awhile I hear her words jumping into my mind saying “that’s going to be too much, restrain yourself, which explains this picture of chocolate milk that I made in a 32oz cup, bypassing the 48oz cup I initially grabbed; yeah, that would have come close to taking the entire carton of milk. lol
I know what you’re wondering; what’s that got to do with the topic above. The thing about social media is that most of us can define it based on what we think it is and what we think it should do for us. Most of us believe it’s supposed to be everything we want it to be, no matter what the limitations or realities might be.
I’ll own up to it; I’m one of those people. I have my own idea of what social media is supposed to be, and I want it to be that thing, and yet it’s not that thing. Let me explain.
I enjoy much of social media, but I find it lacking. I love Twitter, which you’ve heard me mention before. I’ve enjoyed Facebook, and I keep trying to make Google+ work for me the way I want it to work. LinkedIn, well, I can’t say I’ve ever gotten any business from my participation there, even though that’s what it’s supposed to help us with, connecting with those people who may be able to use our services.
What is it I want from social media? Truthfully, when all is said and done I want more engagement, and I want it more immediately. As an experiment, last night I decided to try an experiment. I announced around 8:30 that I was going to hold a Google Hangout at 9PM and that anyone who wanted to come was welcome, as I could take the first 8 people who asked to participate. I posted it on Google+, Twitter, and Facebook.
I wasn’t expecting much, and for the first 10 minutes that’s exactly what I got. No one came; not even a hint. So I decided to invite some people, and invited 8 of them. Two people popped in surprisingly, and two others acknowledged it on G+ but neither could come. The two who showed up were Michael Belk and Beverly Mahone. Shocking to me was that both of them showed up via their smartphones, both then tried to get on through their laptops and failed, and Michael came back to the phone, while I never could get Bev back on. I thank both of them, and Michael and I had a good conversation for awhile after he got back on.
I know some people would say that I should have put that message out way in advance but I had to try an experiment first. Here’s my take on it all. If there are a billion people on Facebook, 500 million on Google Plus, and 300 million or so on Twitter, and all of these sites have people on them 24/7, and 9PM Eastern time is only 6PM out west, I should be able to post something 30 minutes before its time and have some people show up. Of course, I don’t have that many people following me so let’s look at it this way. If I have almost 700 people following me on both Google Plus and Facebook and another 3,000+ on Twitter, that’s almost 4,500 people, and if that’s the case I should still be able to get at least 3 or 4 to show up, wouldn’t you think?
That’s what I thought. As Michael and I were talking, he said that the problem with social media is that it’s not really social. On Google Plus most people seem to be interested more in promoting themselves than in talking to anyone. For the most part the same is true of Twitter. On Facebook, people love playing games and sharing images, and you might be able to get a conversation going that takes place over a number of hours, but for anything immediate you have to use that chat function, and most of us don’t like that.
Isn’t that thought provoking? Social media not really being social? Goodness, for most people it’s not even a great way to market, no matter what we try, and when I think about it, most of the people on Twitter are marketing more than communicating, and I have to share in that one, although I only post my links twice a day at most. I try engaging people when I share some of their links & quotes and occasionally talk to people, but not all that often, and that’s my favorite platform.
Is social media giving me everything I need? Not even close. But what about you? Are you getting everything you could possibly want out of it? I’m not talking marketing wise now, so don’t answer that question. And I’m not talking blogging either, since I consider that part of social media, though more indirectly. How do you view what you get out of social media now? Is it enough, or is there something else you wish you were getting?
Oh yeah; that other picture is of… well, you know what it’s a picture of. I ate all of that as well, in one day but not in one sitting. My wife is right; sometimes I just want too much. 🙂