Is Social Bookmarking Still Worth It?
Posted by Mitch Mitchell on May 6, 2011
Last week I received an email from Delicious announcing that they’d been bought out by the people who originally created YouTube and that things were going to be changing over within 30 days. If I wanted to keep my account and bookmarks I’d have to go in and change things on my own before that time, otherwise I was going to lose it all.
For me, that was pretty much the last straw, of sorts. I wasn’t angry by any of it; not even close. Instead, I was bored and tired because this seems to be a common occurrence lately. These social bookmarking sites change things around, don’t give much of an explanation of the changes, and we’re supposed to roll with it and be happy and on our way.
I was also irritated 18 months ago when Technorati made its drastic change and suddenly no one had any idea what the numbers meant. I think I’ve been back twice since I learned of it, and I had never used the site to bookmark any posts at all as far as I can remember.
I’m wondering if the heyday of bookmarking sites like these has passed or is about to go away in its present condition. I read where people have major gripes about sites like Digg and StumbleUpon all the time, and it seems to be more prevalent and easier to do to just retweet posts to Twitter, something we’ve talked about a lot here lately. Indeed, it’s even easier to click on the “like” button at the bottom of some posts and share in Facebook because you don’t have to go anywhere else to do it. And let’s face it, Facebook is much bigger than all these other sites at this time.
I had a brief conversation with someone on Twitter about sites like Amplify and FriendFeed as well. I asked why it’s not just as good to post a link to one’s own site directly everywhere instead of going through one of these other sites. His belief was that these sites were much larger and could help get the word out easier. My gripe was that one clicks on a link in Twitter thinking it’s taking you one place, instead it takes you to one of these sites, and then you have to click on another link to actually take you to the article you want to read. I can’t be the only one that thinks that’s irritating. If it’s a news aggregator you happen to be visiting, like Alltop, that’s one thing; but sending out links to another site instead of directly to your own content just seems silly.
But maybe I’m fighting the new way because I’m older; I can’t believe that but it’s possible. What thoughts do you have on this topic?