Back in January I wrote a post titled Our Reluctance To Market Ourselves. One of the things I talked about in that post was how so many of us miss out on opportunities to get publicity that don’t cost us any money, maybe only a little bit of effort. And I added that I’m the same way often, which is easily true.
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Enter HARO, which stands for “Help A Reporter Out”. Its main purpose is to connect reporters with people who might have information they need and the urge to gain publicity. From our end, the non-reporters, we can sign up to receive email 3 times a day with requests from both news and magazine reports to respond to any of the multiple links that may be something that describes us. This isn’t like a job where you respond to things that don’t quite fit what you do but you have the skills for. The needs are very specific, and thus if it’s you, you’ll know it.
This is my second foray into HARO; I don’t even remember when I was a part of it the first time around. I also don’t remember why I signed up to try it again, but somehow I’m thinking I have to blame Beverly Mahone in some fashion because of her talking about PR and getting publicity for your business. After being with it for the last 3-4 weeks, it’s time to ask the question “Is HARO for you?”
As I mentioned, you get email 3 times a day if you sign up for it. The email always starts off with an advertisement, but it’s totally text. I don’t have a problem with that, and you shouldn’t either. Next comes the requests, and I’ve seen as few as 25 and as many as 60. They’re categorized to help you get through them quicker, although it’s possible that you may be able to address the interests in categories that aren’t specifically geared for your business. For instance, I once responded to a query from someone looking to talk to dependents of military personnel who traveled a lot, since I certainly lived that life.
What’s my issue? Including the first time I was with HARO I’ve never had one person ever respond back to me. Now, one could surmise that they found what they were looking for beforehand, and that’s obviously true. Still, how do you feel when you visit a lot of blogs, leave what you think are pretty good comments, and never get an acknowledgment?
You feel like you’ve just wasted your time, that’s what. And that’s how I often feel with HARO. I’ve tried it a couple of different ways. A few times I responded and gave my story entirely, thinking that if they saw everything up front they’d at least contact me to ask for more, whether they used it or not. A few times I’ve gone minimalistic, giving some information but not going into any details, seeing if the “tease” was enough to get their attention.
Nope, nada, zip. Now, the site tells you that all these big time news sources use their services in looking for people to talk to and get information from, which is pretty enticing. But when you look at the emails, the majority of what you get certainly isn’t coming from big media. However, I didn’t sign up expecting NBC to come calling to ask me about anything. My hope was to possibly get into a couple of magazines, where people can read what you have to say and hopefully like it enough to look for you online.
So, is HARO for you and me? I’m not really sure yet, but I remember I had the same feeling the first time I left, and I’m getting that same feeling now. I mean, going through potentially hundreds of links and responding to some via email only to hear the sound of a vacant room without the echo as a response… is it worth the time? I’m thinking I learned better methods from Bev’s book How To Get On The News Without Committing Murder, and have made a couple of local contacts because of it.
Still, I’m not ready to let go just yet, so I’m going to give it another couple of weeks to see if I’m getting more irritated or whether I feel it’ll all work out in the end. Right now, I know which way I’m leaning, and I bet you do as well.
I haven’t heard about HARO before but it seems to be a great opportunity for professional bloggers or freelance writers. Unfortunately I am a beginner in this scene so I won’t give it a try, maybe later:)
I’m not sure how great it is Andrea, but if you do try it I wish you good luck.
I have heard of Haro before, and I have also heard that it can be really of great benefit to bloggers but I haven’t just gave it a shot quite yet. I am thinking of trying it soon though.
Jenny, I’m not seeing it as a great benefit. I figure you’re competing with at least hundreds of other people sometimes, and though those odds are better than the lottery, it’s still a bit frustrating.
I’ve had one call and it was a blog radio show. It was pretty cool. As for big media outlets, I haven’t been contacted.
Good for you Marcie; were you able to turn it into anything positive for your business?
Hey Mitch I like the HARO idea. We unfortunately have to always market ourselves, but marketing is not an exact science.
Michael, overall it’s a good idea, but the frustration of not knowing, or never hearing back from anyone… in my opinion that’s just bad business.
It seems that HARO will not really work well with me.
Honestly, I was searching for something similar few days ago, but without success, after that I gave a try for direct contact with few magazines and newspapers, but without success, actually the phone call was working better, but I think this is even better option and the membership cost seems reasonable.
Carl, “free” is always a great cost. lol
Yeah, I saw that there is a free membership, but paid membership offer much more options there. Still haven’t signed up for paid account, but I think I will do it by Monday.
Carl, I can’t figure out what I’d be paying for that would benefit me unless I wanted to be an advertiser.
I’ve heard of HARO before but I’m yet to hear of anyone having a really good experience with it – maybe it’s just a numbers game.
Same here Navin, and you’re right, it probably is a numbers game. Actually, one of the other commenters on this post did get on TV once, so there you go.
To share thoughts online requires great writing skill for influencing readers. But I am very bad at it as English is not my native language. So, I assume HARO is not for me right now. Good luck for all of you who are engaged into HARO.
Sanjay, I don’t think they care how well someone speaks English. I think they care more about the story, but it seems they must be getting lots of stories since it seems like they rarely respond to anyone that writes them. At least that’s my experience.
Hey Mitch
I also heard about HARO (Help a Reporter Out ) few months ago.
It is one of the best way to connect with those reporters who wants to collect information.
We can help them to find what they are looking for.
This method has so many benefits. Few people use this method to build natural backlinks for their blog and some uses to build relationship.
BTW Indeed a Great post. Thanks for sharing it. 😀
Thanks Harleena, although to be truthful I’d actually forgotten I wrote it. lol I decided it wasn’t for me because I don’t do being ignored all that well. If just one person had ever responded I might have stuck with it.