Posted by Mitch Mitchell on Jul 7, 2009
Well, that is the question, isn’t it? What would I, or you?
Most of the money I’ve made comes from one of my content websites, which is a great thing. The problem with it is that it’s limited in scope. In other words, the people who come there come because they absolutely need the information I give them, but that’s it; they’re not buyers. The reason I make so much money off that site is because, obviously, they must get information from me, then see something in one of those Adsense ads that they think will give them more, or different information, and off they go.
I’ve always said that this blog wasn’t necessarily meant to make money. That’s kind of a misnomer, or at least it’s incomplete. When I started this blog, I wanted a place where I could talk about anything I wanted to talk about, and put up some of my affiliate banners and products, just in case someone saw something they just had to have. As Mirjam said, the products don’t always match what I’m writing about. As I said back, it’s never been much of a concern of mine.
The truth is that, for this blog, there aren’t products that match up to most of what I’m talking about. For instance, I talk about blogging; what products are there that I’m going to advertise? I talk about websites I visit; what products are there that I’m going to advertise? I talk about writing; you see a pattern here? Every once in awhile, I touch upon a subject that fits something I can market, and I’ll pop that in there, but it’s rare.
So, it’s not that this blog doesn’t make any money; it’s that it doesn’t make much. But that’s okay; I put my stuff up there, talk about some of it from time to time, and who knows, right? By the way, just to clear this one up, over my almost 450 posts, I’ve probably had about 15 clicks total from this blog on any of my affiliate stuff, including those posts where the topic and the product/banner ad matched. So, saying that my products should match the content doesn’t hold water.
But let’s go here for a minute. We’ve all probably talked at one point or another about niche blogging. I’ve talked about someone I knew who found a niche in hydroponics and was doing well monthly in earnings because that’s all she wrote on. So, back in December, I decided to embark on something I knew okay, but that I’ve gotten to know much better, that being my finance blog. Though I move around from topic to topic, the general theme of the site is finance, and nothing else.
This is the definition of a niche blog. And just how much money have I made from this blog? As of today, for the entire run of the blog, I’ve made a whopping 72 cents; that’s it. And I made that on Adsense. I have some 300×250 ads on that site all geared towards financial things, and I have Adsense. I even put on this video thing that Sire recommended that, if people decided to watch it, I think I’d make money off it. Nada, nothing, almost zip. One click on an affiliate ad in six months; not very popular, is it? If there’s any consolation, I made that money in June, so maybe it’s ready to start breaking out, being relatively recent.
What this points out is that it’s not only finding a niche, but the right niche. I see our friend Peter Lee is kind of giving it a shot with his new eReviewer blog. The problem there is he won’t get it done writing only one post a month. Reviews might be one way to go, if you can get your foot in the door on testing some of these things. Truthfully, that’s pretty close to what Mirjam already does, but she’s keeping her earnings to herself (yup, I’m picking on you today, Mirjam 😀 )
Anyway, throwing it out to y’all to share your thoughts; if you were to start a niche blog today, one that you hoped would really make money, what would you write on?