Last week I did something very different from my norm. I didn’t write a new blog post on this blog or my business blog… or any of my other blogs. I wrote one for my accountant’s blog, but that’s about it. That in and of itself isn’t much of a surprise, because I’ve done that before. What’s different is the reason I didn’t write anything.
I got to the end of last week, ready to write a new blog post… when I realized that I hadn’t received a single comment on the previous post. That’s pretty rare; I usually get at least one comment on everything. The last time I hadn’t gotten a comment on a post was the summer of 2015, and that’s because I wrote some specific marketing articles that I removed a few weeks later. The last time I wrote an article that didn’t get any comments… May 25, 2010!
I decided that article needed a bit more promoting. Instead of writing something new, I set that article up for promotion the way I normally set up all my new articles, using the same times and time frames as if it were new. I was on a quest to see if I could get a comment; that article deserved a comment! lol
I finally got my comment and it came from my friend Mitch Allen; it took another Mitch to have my back on a post talking about different ways to promote one’s content on social media. Heck, the video I did a couple of weeks later even got a comment. Since I mentioned it, I might as well show it:
There’s a general debate by some long time bloggers and content creators as to whether it’s always necessary to create new content. The belief is that it might be more beneficial to our blogs to update old, potentially evergreen content, and release it as new content.
I’ve done that one time on this blog, but multiple times on my business blog. My main reason for not doing it more often here is my belief that it looks dodgy updating content if people have previously commented on it. All of the articles I’ve updated on my business blog had no comments whatsoever… visits, but no comments. It seems fair to do it there.
Speaking of visits, even though that article only got the one comment, it was the most visited article over the past two weeks by a 2-1 margin over the second most visited article. So, I really don’t have much to complain about; if I can handle not getting comments on my business blog, I should be able to handle not getting comments here, right?
Well… maybe! lol After all, if I hadn’t gotten a comment from my friend Mitch, it would have ended an almost 8 year streak. The last time a good streak was ended, it was at Wrestlemania, with Brock Lesnar beating the Undertaker; that didn’t go over so well, did it?
No matter; the question isn’t what to do to get more comments. The question is what’s more important, getting people to read your content or getting comments.
Getting readers is more important, no matter what your reason for it is. Why? Let’s look at it this way:
1. If you’re selling products, do you want comments or do you want buyers?
2. How many times have you been surprised and elated when someone tells you that they’ve read something you’ve written and liked it? How many times after you heard that did you say to that person “why didn’t you write a comment?” I hope the answer is “none”, because I’m hoping you were happy that someone acknowledged reading something you created… and liked it.
3. How much content do you read or watch compared to how often you comment? If it’s good enough for you then shouldn’t it be good enough for everyone else?
I think so. This means I’m good… well, I’m obviously good because I got my comment, which means my streak continues. If you’re having problems getting comments, you can always hope for a friend like I have in Mitch! 😉