How To Write Articles For Others
Posted by Mitch on May 5, 2009
As some of you know, I do writing on the side from all the other stuff I do. You know about my book writing series which is listed above, and of course I’ve talked about writing articles for pay and creating article packages, of which one is now off the market.
A question I wanted to address is how one can write articles about things one knows nothing about. Most of us adults have forgotten what it was like to have to write research papers when we were in school, and truthfully, I’m not sure that skill hasn’t been lost with today’s kids. Anyone can parrot back what they can find on the internet. The real test of skill is taking researched content and putting it into your own words.
I’d like to talk about a writing project I did last Sunday for a new client, which will give an example of how it can be done. I was tasked to write 7 articles on a subject that I knew nothing about. Though I was given some keyword phrases, the purchaser told me I could pretty much write on anything I wanted to, as long as I got the topic right.
The first thing I did was copy his keyword phrases into Excel. Then I went to Google and typed in the main topic, just to see what came up. Based on the first page, and I have my main Google page set to give me 50 links at a time, I came up with 13 article topics I thought I could write on. I wasn’t sure those would be the final choices, but I was going to start there.
I went to 25 of the first pages that were listed, just to see what they were all about. When I saw information that I thought would help me, I copied it and pasted it into a different Excel spreadsheet, then formatted the columns so I could read it all. I then looked at certain words I was going to highlight, and looked to see how many different articles I felt I could get out of the original content I’d copied.
I came up with four ideas immediately, and three of them fit the topics and keywords that I’d initially been asked for. I decided to start off writing about the main topic, which I knew would lead into writing the other articles. This is always how I do things; for instance, when I wrote my first article package, which was on Twitter (that’s the one that’s now been pulled), the first article was on what Twitter was all about. That’s always the easiest article to write when you know something about the topic, but even when you don’t, it’s usually the easiest topic.
Next I went ahead and wrote the other four articles based on the information I already had. I didn’t plagiarize a single thing; every line I wrote was original, even if I used the same content. It was easy to do because I had multiple sources for each topic, and they all described the same thing either with the same exact words or different words. If the words were all the same, I’m creative enough to figure out other words; if they were different, I just altered some of them, rearranged others, and still came up with original wording.
At this point I still had three articles to write, so I decided to do some research on a couple more specific topics the client had mentioned, just to see what I could come up with. And I was able to figure out how to write two more articles on those keywords, and it really wasn’t all that difficult in the end. The thing is, if there’s enough research information on any topic, it’s fairly easy to write articles, and on these topics, there was.
Now it was time for the final article, and with the original research, I actually already had another topic in there, so I decided to go ahead and write it, and then I was done.
I shared the first article with the client to see how he liked it; he loved it! He liked it so much he went ahead and paid me before I’d even asked him to; how’s that for writing love? Two days later, he commissioned some more articles, and life isn’t so bad writing for him, even though one of the topics was somewhat difficult, as it didn’t have as much original material to pull from.
These articles ended up being between 439 and 656 words, and he only wanted each article to be more than 400 words. And, for that first set, it took me less than 2 hours to write them all. What’s he using them for? I didn’t ask, as, when you’re writing for someone else, you just write and give them away, and that’s that.
Anyway, that’s how I did it. If you have any more detailed questions, other than what the articles were on (no, I’m not giving that up), I’ll be glad to answer. For those of you who do write articles on something you have to research, how do you go about it?
I'm Just Sharing is where I share my thoughts on internet marketing, writing, blogging and many other things. You never know what I'll be posting on. So keep coming back, read, enjoy, and buy! ;)





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Mitch Reply:
May 5th, 2009 at 5:05 PM
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Sire´s last blog post..The Security Of Your Photos Is Important
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Mitch Reply:
May 6th, 2009 at 10:11 AM
Second, you’d have hated me, Sire, because I was Mr. Straight and Narrow as a kid. Military child of a master sergeant; if it wasn’t the right thing to do, I didn’t do it.
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This is the first time I’m checking out this particular blog (I’ve only ever visited TopFinance). I really like the idea of the excel spreadsheet. At first it didn’t make sense, but as I thought about it, it really is an excellent way to organize sources and subtopics.
It’s been a while since I wrote a research paper, but I like to think that my blog posts are mini research papers (but as you pointed out, with far less of your own words — block quotes make writing so much quicker). Perhaps that’s where blogging is a writer’s downfall — it’s too quick. But all the same, blogging has got a bad wrap, not all of which I believe is deserved.
Thanks for the advice,
Tim
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Mitch Reply:
May 6th, 2009 at 1:33 PM
I think that, for some people, blogging isn’t all that fast at all, I tend to write pretty fast, and have a lot to say. However, I notice that, at least on some topics, people tend to parrot the same thing over and over. So, for something original, it might take longer to put something together.
But there’s something different in trying to be a professional writer for hire. You’re lucky that almost no one wants you to write an article in an hour, though I could, based on the fact that they’d have trouble doing it themselves. It’s nice to know, though, that there are things one can do to help them in their writing that, oddly enough, they may not see as important for their writing, such as Excel.
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I have a hard enough time writing about stuff I think I know about, much less stuff I know nothing about.
I like your system. I am amazed you did that in 2 hours! You have a gift.
~ Steve, the trade show guru
Trade Show Guru´s last blog post..Trade Show Exhibit Booths and SEO
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Mitch Reply:
May 6th, 2009 at 1:35 PM
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gagan @ Miami Web Development Reply:
May 7th, 2009 at 3:30 AM
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Mitch Reply:
May 7th, 2009 at 8:29 AM
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Mitch Reply:
May 7th, 2009 at 8:27 AM
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Mitch Reply:
May 7th, 2009 at 10:44 AM
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While I don’t intend to write articles to sell to others, I’m facing a similar situation for the new website I’m planning.
For each of my clients, I’ll be writing multiple articles about their business niche, based on keyword research and profitability guesstimates.
I’m not as fast a writer as you are, but I can research a topic and write about it fairly quickly.
What really slows me down is writing about a topic I know really well. As you and many others have noted, I can get quite verbose and that’s a real problem when I want to write an accurate and thorough article.
I’m going to have to learn how to write articles in the 500 to 1,000 words length.
I was reading a book written by David Eddings where he talks about his writing style (books of over 600 pages) and he said it generally takes him about 100 pages to “clear his throat” and start really writing.
(That’s a paraphrase from my cobweb-filled memory, so it may not be accurate.)
It’s going to be an interesting summer.
Act on your dream!
JD
John Dilbeck´s last blog post..Lynn Terry blogs about the FTC and Social Media Marketing
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Mitch Reply:
May 24th, 2009 at 3:46 PM
Actually, if I may, you don’t have to learn how to write shorter articles. What you need to learn, and think about, is taking a long article and breaking it into multiple pages. Whether it’s a blog or a webpage, if you have more pages, more chances to optimize, then it’s better for you in the long run. You can decide how many pages you want to break it up into, but at least you have the option, and I think that kind of thing works great. I’ve done it here and there, mainly on webpages than on this blog. An example of my doing that with a very long article starts here: http://www.seoxcellence.com/beginningproject.html.
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That’s good advice and I’ll remember it.
I enjoyed reading your article, too.
Act on your dream!
JD
John Dilbeck´s last blog post..Lynn Terry blogs about the FTC and Social Media Marketing
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