How To Know If Your SEO Is Working

Since this is about to be my third post, I guess I can officially call this a series on SEO, my first official series of 2009.

There are lots of people who write about SEO, search engine marketing for the uninitiated, and there are lots of tips given. Heck, I gave five tips myself, as well as talked about how multiple web pages can help your efforts on your regular website. So, in one way, I’m like a lot of other people.

But in another, I am my own man. In this case, I’m going to tell you something that I’m not sure anyone else will tell you, another tip if you will, that I know I’ve never read anywhere else, but it’s possibly out there.

One of the questions that may be out there for some folks who aren’t quite up to snuff on SEO is how one knows it’s working. For some, SEO is only working if their websites or webpages are in the top 10 on Google. Since there’s a big world of websites and blogs out there, making sure everything you do ends up in the top 10 is a daunting task. If that’s the only standard for everyone then there’s going to be a lot of people thinking they’re doing a bad job.

So, here’s an easier way, and all it takes is Google Adsense. Yup, that’s what I said, Adsense. Google has set Adsense up so that it’s supposed to bring up ads that are related to the content on your webpage. If you’re checking your main blog page, which will usually show multiple articles in some fashion, you may not be getting exactly what you’re hoping for, which will happen if you write on multiple areas of a topic. However, if you check individual posts, you should notice that the advertisements showing on Adsense are related to what your post is about. As a sidebar, you might have to sign out of your account to see the ads from the point of view of your visitors.

I decided to look back through my last 20 posts to see what came up on Adsense. I used IE, since it’s not my main browser, and therefore I’m not signed into it, to view them. Out of those 20 posts, 17 of them are optimized properly. Well, let’s define that; there were 3 posts on blogging, so my ads were about blogging, and I guess that’s standard. On my blog, whenever ads don’t quite match up to what I’m writing about, Adsense shows posts on either blogging or Adsense; I wonder how much Google pays itself when their own ads show. 🙂

Anyway, if I wanted to, I could go back and change the language of my posts somewhat, or maybe add something different into my All In One SEO Pack, to see if that might change some things up eventually. Or I could just move on, because, let’s face it, we all hopefully know that not every single one of our articles is going to knock the ball out of the proverbial SEO ballpark (that’s a baseball reference, for those who aren’t from the U.S. and may not understand the reference). Sometimes, it’s best to move on and work on the newer stuff, or maybe, if the article was a particularly close one to your heart, then do something with it.

Anyway, that’s a quick down and dirty way to check your SEO. Give it a shot and see if your SEO efforts are working; that is, if you’re giving it any effort. 😉


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14 comments on “How To Know If Your SEO Is Working

  • Brian D. Hawkins says:

    That’s a nice little trick Mitch. I dropped Adsense from most of my sites but it really is a unique way to use it. An Adsense keyword tool for SEO. Mind if I use this tip in one of our ezine issues? The next issue is already written but the one after that still needs a marketing tip and SEO qualifies. You will get full credit of course.

    Brian D. Hawkins´s last blog post..Ten Steps To A Responsive Email List

    • Sure Brian, I’d be honored. Sometimes the simple things are overlooked, and I’m glad to have brought it to some folks attention.

  • True Dennis, but there are times when one doesn’t use a proper title because, well, it’s more fun to have a topic that’s more fun rather than always shooting for total SEO stuff.

    • True, it does make it tougher on Adsense, but since I don’t concentrate on Adsense as much, at least for this blog, it’s okay.

    • Thanks Sheryl; I like to think that every once in awhile I can come up with something new.

  • Hi Mitch,
    Thanks for sharing the post. Very interestitng to read and informative as well. I use platinum seo pack instead of All in One SEO. They both are same to certain extent but platinum SEO has also 301 redirect in built. I changed my using permalink using this and it worked great.

    Cheers
    Krish

    Krish´s last blog post..Making A SEO Friendly Permalink Using 301 Redirect

    • Thanks Krish. I didn’t have to use it on this blog, but on my business blog I used the Permalinks Migration plugin for those 301 redirects, so I could change the structure of my permalinks on that site. You’re right, though, the other two plugins are pretty much the same.

  • Yup, Platinum SEO and SEO All in One is pretty much the same, only thing I dislike about Platinum SEO is it leaves a mark on the bottom right of my blog. I don’t mind the link but it’s too visible..

    • That’s weird, Charleston. This past week, though, I haven’t been typing in the keywords on AIO SEO, since Matt Cutts announced that Google isn’t looking at them. However, I might have to rethink that because I’d forgotten about this post, and not putting something there could affect what shows up in my Adsense.

  • Yahoo announced they weren’t using meta anymore either, and I’m assuming Bing probably came in not looking for it. Still, can’t hurt.

  • Google Analytics and sales, this explains everything for me, as well I am checking my SERP every 2 weeks. My SEO is always working, I am SEO with 10+ experience and all my projects have high SERP.

    • I have to ask, Kyle, are you writing for someone else, or do you actually have all these different websites you’re writing from? The About pages don’t give any personal information on any of your sites, which is why I’m asking.

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