Posted by Mitch Mitchell on Feb 27, 2012
My friend Beverly Mahone will not be showing up on any of my Black Web Friday posts. She doesn’t have to because I’ve written so many times about her and mentioned her so many times, including this interview with her that she’s like one of the family. If you don’t already know enough about her by reading this blog, then including her on one of the Friday posts won’t do any good.
How’s this instead then? Let’s talk about her latest book with the long title How to Get on the News Without Committing Murder, which I got to read an early copy of and which is, obviously, now released. This is a book that teaches you how to use your skills and age, if you happen to be of baby boomer age, in getting attention from the press, to the point at which they start calling you as the expert in whatever field you’re representing, and thus helping to increase your presence and your business. How cool would that be, having people calling you up to work with them because they saw you on TV, and it was free publicity to boot?
Bev does this and more in a relatively short book, less than 55 pages, and it’s a very easy and quick read, no fluff. My wife actually read the book, and she’s not a big reader, and she obviously likes Bev’s style because she read Bev’s last book Don’t Ask, which I wrote about here.
In this book she gives you 8 tips for how to get the media to notice you, then goes into detail with each tip. I’m not about to give up the entire book, but I’m going to mention 3 tips and hope that encourages you to at least take a look at what else there is. Here they are:
* Use Your Age And Experience As Advantages
* Build Media Relationships
* Learn How To Write A Dynamic Press Release
I have to tell you that while reading an advanced copy of this book, I decided that the second point I listed was one I needed to take advantage of. I happen to know a lot of local media people, but always thought it wouldn’t be right to try to leverage it into anything else because I didn’t meet them in other than social situations. After reading that section of her book I decided to contact a couple of them to tell them what I did and offer to be a differing point of view from an older perspective if they ever needed it.
Both of the people I contacted thanked me, said they’re always looking for new perspectives and said they really didn’t know that’s what I did, even though one of them had seen me at a live event where I gave a presentation, but unfortunately we were up against each other (I drew more people lol).
This is a great book to read and let me add this; guess who wrote the foreword for the book! 🙂 If that doesn’t get you juiced up enough to at least take a look at the book I don’t know what will. And if you want to see more testimonials and reviews about the book How to Get on the News Without Committing Murder, click on that link to her site.
Go buy this! 😉