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How Online Affiliate Marketing Works

Posted by Mitch Mitchell on Mar 5, 2008

I’m glad to get comments on my blog any time I can get them. This then gives me a chance to see what’s on the minds of people and address them either by commenting back or, in this case, writing a post specific to the issues.

In this case, I’ve received a few messages regarding one of the companies that I market as an affiliate. Truth be told, I don’t know all that much about the company except that the things they make look very nice when you look at the pictures. The other truth to be told is that, quite often, many affiliate marketers don’t know a lot about the things they market. That’s because we can market so many things that it’s impossible to know about all of them. The one thing I’ve yet to do is accept paid advertising, though that’s not beyond the realm of possibility if this blog ever grows its readership to a level where I might actually make some real money off it. For instance, there’s a blog at a site called johnchow.com where he accept paid advertising, and makes a heck of a lot of money, and even showed his income report for the month of February; wow! But I can guarantee that I will never write any paid reviews; just not my style.

Anyway, I market close to 75 different companies and product lines, and I’ll admit that I don’t know a lot about most of them. There are some I do know about, who I’d stand behind no matter what anyone said, but others might make me want to check into them more, which I’m going to do on the one company that was mentioned, because it won’t do me much good if overall reviews are trash on someone, right? Now, every company makes someone mad, and that’s to be expected, but when a lot of people jump on the bandwagon, like they did with Comp USA, well, you know it’s time to stand up and take notice.

So, there you go. Internet affiliate marketing is different than regular marketing because in regular marketing you only work for one company, you take time to build relationships with a few long term clients, and you hit the phones and cold call to try to gain new clients. Online, you try to set something up where, hopefully, you entice people to at least take a moment to look at something you’re marketing, and then hope they’ll go to the site, through your link, and check out other products that company may offer. But I make money only when people buy things; I don’t know the company president, I don’t know any of the management working at the companies, I don’t know any of the sales clerks, and I don’t know where a lot of them are located. But, if asked, if you can’t get satisfaction after a sale, I will name the company who I contract with to be allowed to market these items, and, since I know this particular company is definitely high quality, and wouldn’t want to be associated with someone whose products were substandard, a complaint to them might help you get your issues resolved. No promises, but I’m sure if enough people contacted them they’d be on alert.

So there you go. Now, from a company I do know something about, take a look at this:

Sunrise Earth-American Sunrises

Sunrise Earth-American Sunrises



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6 Comments »

Mitch:

Thanks for reading, Sue. I can’t believe I’ve missed this post from so long ago, so I apologize for it. I hope I’ve kept you entertained.

November 16th, 2008 | 12:26 AM

i signed up with the Amazon Omakaze affiliate program. i am not yet earning from this affiliate program because my blog is still very new.’”‘

May 1st, 2010 | 7:51 AM

i have just signed up with the amazon affiliate program and i am still not earning a good deal of cash from them.;”*

Mitch Reply:

Amazon is a hard program for most people to make money from now, since they changed up the reimbursement rates for sales.

May 18th, 2010 | 2:05 AM

Amazon affiliate program is nice… it doesn’t pay me a lot of money, but if you think about it… it’s an additional revenue stream. Besides, I find that it converts really well because Amazon is a respected company and your visitors will feel safe buying from them… so, it’s a good thing to you, right?

May 26th, 2010 | 4:58 AM

Sometimes most of the content on your site will just be search engine bait, which has got you your ranking. The real selling might be done on the landing page, that is the page on which the searcher first arrives, which has no other purpose than to sell a product. This page might be a “squeeze page” which has no header, footer or sidebars. It will link to a vendor’s site in several places and will be worded from the start to ensure that the searcher realises that he or she only has one chance to acquire this product or has some other incentive to click through to the vendor’s site.
You will already have set up an affiliate relationship with the vendor so that when the searcher clicks through to the vendor’s site (“just to see what this great product is”) a cookie will be downloaded to the searcher’s computer, which marks that searcher as “yours”. Whether the searcher buys on that occasion or returns later, this helps you to get credited with the sale and receive your affiliate commission (often as much as 75% of the sale price).

September 8th, 2011 | 7:19 AM