How Far Are You Willing To Go For Promotion?

A friend of mine who was a relationship coach once wrote a blog post in her blog titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook and see relatively young girls barely dressed, putting the goods out in public, and wondering if that’s really how they wanted others to think of them. These days the same can be said for Instagram; I’m beyond being shocked after all these years.


There’s been a lot of stories over the course of time, even now, where both men and women are either losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to sites like those above and not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.

It’s certainly not only images. Just in the last week we had an All Star baseball pitcher who had someone find tweets he put out when he was 17 years old and still in high school that were racist and homophobic. We also saw the director of the first two Guardian Of The Galaxy movies lose the opportunity to direct the third movie because of tweets from 5 or 6 years ago joking inappropriately about homophobia and pedophilia.

If you think going private is going to protect your information, you’re kidding yourself Who remembers Amy Polumbo, Miss New Jersey in 2007, who had one of her “friends” out her by sharing some of her pictures from her private Facebook account with the intention of hurting her chances at the Miss America pageant. Her pictures weren’t even that salacious (from what I heard; I never saw the pictures because I’d stopped watching pageants by then) from what I’d read, but they bordered the rules of the morality clause all contestants have to sign. They didn’t kick her out but she didn’t have a chance of winning after that. She went through a couple of tough years but luckily was able to find success in the medical field later on.

I think about perception and promotion all the time as I work on promoting my services and products. After all, I’m not only promoting my business, but I’m promoting myself as a presenter and speaker. At the same time, as I’m wont to say, “I’ma be me”, which means occasionally I post things on social media that have nothing to do with my business but everything to do with what I feel are things that just have to be shared (race, freedom, health care, every so often political) because that’s a part of who I am.

promotions

In Hollywood, agents may say that any publicity is good publicity, but most of us don’t have the luxury of trying to recover from negative publicity, especially when it gets out to a large audience. These days there are a host of white people calling the police on black people for being black people… and each time it’s gone horribly wrong for their stupidity. No one’s calling any of those people and offering them a TV show; most of them are getting fired for their actions; one lady actually had to shut down her business because no one would work with her anymore.

Think about your image if what a lawyer should look like. Try to think of that same lawyer wearing baggy sweats and a baseball cap. Now imagine you’re in deep trouble of some sort and need a very good lawyer to get you out of trouble. Who are you going to when you need help to stay out of jail?

If you didn’t already know the guy in sweats, you’re going to someone who looks the part, right? If you saw a commercial on TV from a lawyer wearing sweats and a baseball cap and he or she was telling you how good their law firm is, how much credibility do you think that would carry, whether it was true or not? Memorable, sure, but credible?

For my “day time career”, there’s a certain standard that’s expected for me in order to get contracts. Consulting has its own set of rules, and the kiss of death would be to decide to be far away from the norm. I already have an uphill battle, being one of a very few minorities who do what I do, so the last thing I can afford is to be seen as too much of a radical or party guy, both of which aren’t my nature, but on my business blog I will tackle issues that I won’t address here.

Even so, I only worry about my online presence and the things I share maybe 1% of the time. Maybe I’m wrong in my thinking; still, remember what I said above? I know a guy locally who’s a millionaire (it’s cool knowing millionaires lol) who I asked to come speak to my consultant’s group once. He was telling us some of the things he did over the years in promoting his businesses. Some of those things make good business sense; some of them would basically end the careers of the rest of us. Lucky for him it was before the age of social media, although it’s possible he’d have been bigger than ever (he once designed and created a specialty car for Shaquille O’Neal); he’s quite the character. 🙂


Let’s relate this to being online. We all want traffic and visitors, and we all want to be credible. We all know that if we can find a way to stand out from the crown that we might increase the number of visits to our sites because people might want to see what we’re going to do next. Most of us also know that not only the wrong kind of publicity can shut us down, but we don’t even have to try to be found out being stupid online.

Here’s the thing. All of us who hope to become something big have to decide what we’re willing to do, how far we’re willing to go, and how measured we feel we should be in both our professional and public lives. I figure I walk a fine line, being a black male in America. I share a lot that has to do with my business but I also share a lot that has to do with my ethics and morality (not religion, since I don’t have one). I live by the credo once stated by Bugs Bunny (wrongly, but you’ll understand what he meant) when he said “I ain’t never done nothin’ to no one who ain’t done nothin’ (should have been something) to me first.”

Yet I also have my own sense of decorum. I’m not dressing up in anything crazy. I’m not going to say anything controversial that I don’t believe in. I’m not going out of my way to trash anyone who doesn’t deserve it. I’m not going for sex appeal (not that I could lol) or shock value; none of that is me.

What I will do is be as honest as I can be, wear my heart on my sleeve when I need do, share all sorts of information that’s either valuable or timely, and make sure to put my name on every article and video I create; no fake names from me. I’ll also talk about my successes more than my failures, though I’ll also share those. After all, I am a sole proprietor; I need to get the word out because no one else is going to do it for me. I’ve drawn my own line in the sand; I know who I am and how far I’ll go.

How far will you go in promoting your business or blog in order to achieve a substantial online or offline status? How far should you go? What kind of attention do you want? Let me know what you’re thinking… if you’re up to it! 😉
 

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4 comments on “How Far Are You Willing To Go For Promotion?

  • I must be the odd ball among your readers who writes a blog for his own pleasure and his readership is just the bonus that he has received for his pains. I have not promoted my blog in any way except to give links on facebook nor do I intend to. I am content with the traffic that I get.

    Reply
    • Actually Rummuser, that’s not exactly true. You’re connected to a group on WordPress that has a weekly topic that all of you create something about. In a sense, you’re part of a community of bloggers who comment on each other’s posts, which in essence helps drive traffic and makes the search engines happy with what’s known as inbound links. You just didn’t know about it, but it’s one of the best ways of promotion. Years ago I was part of a group of people who were supposed to do the same thing, but it turned out that most of them didn’t write much content and those that did wrote things that were incompatible with everyone else. lol

      Reply
      • While it is true that there is a small group of bloggers to which I belong where we visit each other’s blog posts, the weekly gang has now dwindled to just two bloggers! It is still fun though.

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