Posted by Mitch Mitchell on Nov 21, 2009
Yup, that’s my question: how do you feel about blog podcasting?
One of my new online friends has a pretty nice blog. However, the majority of her posts are short podcasts rather than the written word. Initially I was listening to her posts, but stopped pretty quickly. I had to think about why I didn’t like them, and I knew it had nothing to do with her or what she was talking about.
What I realized, and this may not be fair, is that I felt somewhat manipulated. Let’s think about this one for a little bit. We all want people to come to our blogs and participate in the experience. So we put together what we hope are thought provoking and entertaining posts, sometimes teaching, sometimes making people laugh, and sometimes just ranting a little bit. We might add a picture to help illuminate what we’re trying to articulate, or we might share a video here and there.
Why do we do all of this? Because we hope that people will stay on our blog for a little while. We hope that maybe they’ll like what they read, and want to read more. We hope that maybe they’ll be interested in one of the little things we have on the side of our blog, click on something, and we’ll make a little bit of money. And we hope that people will write comments, engage us in thoughts and conversation, and generally have a good time.
So, what about podcasts? Well, with either a podcast or video presentation, you pretty much have to spend a bit of time either watching or listening to it. You can’t speed read, which I do, and you can’t anticipate what’s coming. You’re pretty much stuck for anywhere from 2 to 10 minutes of listening to someone talking about whatever it is they’re talking about, or showing you. That’s why I almost never visit another blog by a guy I like, because almost all his posts are video, and I just don’t always have 10 minutes to hang around to watch a video.
Now, every once in awhile, if they’re showing you a presentation of something, that makes a lot of sense because it’s easier to show people how to do something that trying to just tell them how to do it. But what if it’s an every day thing? How much do you want to visit a blog to have to listen to a presentation every time?
I know someone’s going to say “yeah, but you have that “listen” button at the top of each post. True, but I put that there to give people an option as to whether they wanted to listen or read my post. I know some of my posts get quite long, and one of my wife’s gripes is that she hates reading long posts. But every once in awhile I’ll ask her to check a specific post out, and she’ll listen rather than read and enjoys that.
There are some websites that will put up a video, but also have the written transcript so that you get a choice as to which way you want to go. I love that option, and yes, sometimes I will just sit back and watch or listen to something instead of reading it. But it’s an option, a choice, and I love having choices.
I don’t want this to look like I’m beating up on anyone whose content is totally media driven. I’m asking this question because I really want to know what people’s general opinions on this are. If I started creating posts by recording them and, instead of writing much, just wrote a headline like “Have you heard about Google Wave? Here’s my take on it” and then posted an audio file, and all my posts were like that, would you still visit and listen to an entire file each time and still want to comment on it? Would you be encouraged to go to any of my other posts to listen to more podcasts or watch more videos if that’s all you could do when you visited one of those?
Share with me; let me know your thoughts. I’m wondering if it’s me, the guy feeling a bit old lately, or if I’m more normal than I think I am sometimes.